Drip vs Customer.io Comparison

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Drip

Marketing Automation Software

4.4 133 user ratings

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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Customer.io

Marketing Automation Software

4.5 77 user ratings

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Overview

Description	Drip is an email marketing automation tool. A simple to use, intuitive tool - Drip helps users to connect and engage their customers on a personal level with a smarter ecommerce managing system. With a flexible API, simple migration and a large collection of integrations, Drip is able to adapt to any marketing campaign strategy of your choice and work in perfect harmony with it to produce desired results. Integrating Drip to your other tools boosts its capabilities, you never miss out on important details and activities going on with your marketing campaign. You can customize your content to make relevant recommendations, keeping your customers happy and boosting your online sales. An analytics and reports function is provided to let you know what is working and what is not with your customers. By depending on the reliable statistics and metrics provided, you have an idea of trends and what is popular with your customers. Drip also features an advanced events and tracking system, Zapier integration, a rich automations builder and uses a tag-based system. Read more	Customer.io is a comprehensive marketing platform that helps marketers to send data-driven emails, SMS, and push notifications. The platform’s RESTful API helps marketers create, update and delete customers from their database easily. It also enables users to add third-party integrations, such as Segment, Hull, mParticle, RudderStack, and more. With Customer.io, businesses can easily divide their audience into different segments and target a particular group of people as per their designed marketing strategy. Apart from the group, users can even separate an individual from the group and easily monitor their event-wise logs, attribution data, messages received by them, and more. The transactional API facility offered by the platform enables marketers to customize transactional messages in their own way. Customer.io can be used to send multichannel newsletters within customers’ timezones. Users can also monitor their message leaderboard, conduct active A/B tests, streamline metrics delivery, and segment memberships, all from a single dashboard. Apart from that, marketers also get to compare campaigns, newsletters, and other metrics with the help of detailed analytical reports offered by the same. Read more
Pricing Options	Free Trial Available Starts at $39.0.	Free Trial Available Starts at $100.0. Offers Custom plan.
SW Score & Breakdown	90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 79% Momentum 60% Popularity 82%	92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 79% Momentum 63% Popularity 85%
SaaSworthy Awards	# 11 Most Popular # 14 Most Popular	# 10 Fastest Growing # 15 Most Popular

Features

Total Features	10 Features	10 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.4/5 133 user ratings	4.5/5 77 user ratings
Rating Distribution	Excellent 55.6% Very Good 37.6% Average 3% Poor 1.5% Terrible 2.3%	Excellent 55.8% Very Good 40.3% Average 2.6% Poor 0% Terrible 1.3%
User Sentiments	Powerful Automation Workflows, Easy to Use Interface, Extensive Integrations, Comprehensive Email Marketing Features Occasional Software Bugs/Glitches, Limited Email Template Customizations, Steep Learning Curve, Slow Customer Support	Not Available
Review Summary	Reviewers generally find the software easy to use, praising its user-friendly interface, intuitive design, and comprehensive onboarding materials. They commend its email marketing capabilities, highlighting the user-friendly drag-and-drop editor, customizable templates, and automation features. Additionally, reviewers appreciate the software's analytics and reporting capabilities, which provide valuable insights into campaign performance and customer engagement. However, some users express concerns regarding the software's pricing, suggesting that it may be expensive for small businesses or startups.	Customer.io is praised for its ease of use, powerful automation features, and integration with other platforms, particularly Segment. Users find it a valuable solution for building complex marketing workflows and nurturing leads. However, some users note limitations in the email editor, reporting capabilities, and a steep learning curve for non-technical users. There is also concern about pricing for larger user bases.
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Pricing

Pricing Options	Free Trial Available Starts at $39.0.	Free Trial Available Starts at $100.0. Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Drip $39.00 $39.00 per month	Essentials $100.00 $100.00 per month Premium $1,000.00 $1,000.00 per month Enterprise Custom
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Alternatives

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	View All Drip Alternatives	View All Customer.io Alternatives