GrowSurf Alternatives: Top 10 Customer Advocacy Software in 2025

Ambassador’s referral platform is built to help overcome the unique challenges facing your organization. Get more referrals, while keeping visitors on your site. Create a seamless, native, and most importantly, organic sharing experience right on your website. Bring your program to market quickly by leveraging smart segmentation, automating reward payouts, and utilizing our out-of-the-box eCommerce, CRM, and billing integrations. Keep your brand at the forefront of every interaction with complete white-labeling for a seamless referral program experience.

Influitive is a customer-advocacy software assisting in customer marketing that is developed specifically for B2B marketers. It makes it very simple for anybody to launch a company advocacy campaign that makes it ideal for both big and small businesses. Influitive can help B2B marketers capture customer enthusiasm and use it to improve marketing and sales efforts. It enables businesses to develop meaningful consumer connections, encouraging loyalty, trust, and collaboration in the quest for innovation. This software simplifies interaction and reporting by providing detailed onboarding and assistance. The content may be distributed via a variety of social media platforms, as well as by email in Influitive. Influitive is the greatest customer advocacy software, and it greatly helps you in developing your business by focusing on your customers. Their advocacy platform and a team of specialists assist the world's most successful firms in igniting, and any business should utilize it to expand via their most valuable asset, the customer. They offer a free trial version, very interactive customer assistance, and a wide range of premium plan options to opt from.

FirstPromoter is an all-in-one platform that enables SaaS companies to track, manage and optimize any type of recommendation-based marketing plan. It helps in launching referral and affiliate programs in minutes along with managing sales and the engagement rate of the audience. The platform assists you in launching your own referral and membership program, where you can complete all tasks in one minute. The company automatically tracks recurring and one-time charges, updates, cancellations and refunds, and adjusts commissions for any billing events, saving companies a lot of time. Through the customizable design of First Promoters, customers can have a beautiful "portal" where they can check their statistics, view their rewards and share referral links. You can also customize the company logo, background, borders, buttons, and text colors. The platform has a simple tracking system through which customers can easily track sales, as well as check discount ports and personalized referral emails or links. In case companies are looking for special benefits, they can log in via ID to contact the first promoters and check their value-added services.

TrueSaaS Software is a SaaS referral program to generate qualified leads to grow your business. Create a SaaS referral program and send custom email invites to your customers asking for referrals. Monitor the performance via Dashboard. Marketing and Sales Teams, Small, Medium and Large companies make use of the software.

Smile.io is the world’s largest loyalty points provider for scaling e-commerce businesses. It helps organisations build exciting reward programs for their customers and currently caters to over 50,000 merchants across the globe. The platform also turns out to be helpful for businesses to boost their repeat purchases by enabling customers to collect redeemable points on various websites via a real-time rewards panel present within the same. Smile.io comes armed with a variety of exciting features, allowing its users generate a shopping experience true to their designs. Smile UI lets users design an on-site experience for their websites that is intuitive and light. Smile for admins helps users manage various rewards and loyalty programs in a seamless manner by adding adequate changes without throwing the rhythm off the entire page. Ultimately, real-time integration with third-party portals like Mailchimp, Privy, Gorgias, Okendo, and Kalviyo, lets users develop marketing strategies that improve the site-surfing experience and garners a community of satisfied customers.

Mention Me is a referral marketing solution that aims to help medium to large businesses acquire new customers through refer-a-friend programs. Furthermore, there is a feature that is unique to the referral marketing platform. This feature is called “Name Sharing.” In this feature, a customer or a buyer of a particular product online shares a marketing offer, using his or her name, with a friend. This feature of Mention Me is also known as word-of-mouth marketing, which helps users acquire new customers and nurture loyal customers through capturing real-world conversations.

Omnistar affiliate marketing software comes with social share widgets to helps users give a boost to their business promotion. The software provides room for smart business rewards like coupons, commissions, gift cards, discounts etc. Auto signup feature is available too for helping customers to become affiliates and do brand advocacy. Personalizable “Thank You” pages (contest and referral programs are run here) can facilitate recruiting more affiliates/brand advocates. Omnistar enjoys the support of many popular platforms. It features email templates, click targeting capabilities in real time and robust analytics to reach quality decisions.

Wooly is a cloud-based marketing management tool that enables businesses to communicate with customers on social media platforms like Facebook, Instagram, and Twitter to raise brand awareness. It enables you to form partnerships with your most dependable clients to raise awareness and increase sales. Wooly allows you to launch advocacy campaigns, generate captivating content, write reviews, and more to encourage your consumers to express their brand affinity. You may learn who all these people are and what they're saying about your business, allowing you to start creating stronger relationships and achieving tangible outcomes. It enables you to do more with your affiliated athletes, influencers, and sports marketing partners, from established stars to up-and-comers. You can easily empower super-users and customers to become brand advocates and influencers. Ambassadors are far more effective at driving traffic and purchases than ads and search engines because they adore your brand. Ambassador marketing is a far more cost-effective method than traditional digital advertising, with a higher return on investment.

Repshift makes customer advocacy a team sport empowering people, automating workflows, and taking sales performance to the next level. They want real conversations with professionals who were once in their shoes, contemplating the same buying decisions. By working with Salesforce and other leading CRMs, they are able to offer a comprehensive customer advocacy solution. Use the power of your customer advocates to increase lead conversion rates, and reduce the average length of time it currently takes to close deals.

Referral Rocket is the ultimate referral marketing software that will launch its brand into a whole new orbit of success! With this user-friendly platform, tapping into the power of customer advocacy has never been easier. Within minutes, they can have this widget up and running on their website, engaging customers and accelerating their growth. These customized solutions are tailored to their specific needs, ensuring rapid expansion and enhanced outreach. Use this refer-a-friend program to reward their customers for bringing in new referrals, or enlist the help of affiliates who earn a commission for each sale they help make. Talk about a win-win situation! They also have a double-sided referral program for e-commerce stores, giving their customers even more reason to spread the word about their amazing products or services. And as they reach specific milestones by referring more and more friends, they'll earn even more rewards!

Perkville is an all-in-one referral and reward management solution for brands, associated with multiple business sectors. Users can leverage the portal to generate custom reward services for their clients, which will also bring out the uniqueness of their business. They can set multiple earning rules like referring friends, taking classes or posting on social media sites to get the process rolling. Moreover, Perkville with its intuitive point redemption facility lets brands offer rewards, specific to their business, generate single-use and multi-use coupon codes and add in rewards from other companies as well. A flexible location-based hierarchy system deployed by the software lets businesses organize location-specific management and reporting tasks. Admins can even specify fixed locations eligible for certain kinds of reward programs and promotions. Rewards subjected to attacks by cybercriminals or hackers are offered enhanced protection. An integrated IP restriction feature stops managers and admins from accessing the software offsite.

RevTrax Offer Management Platform (OMP) empowers brands to deliver offers across channels, track the performance and connect insights to decisions that save you money and drive more value from your marketing efforts. Ensure that only targeted consumers can access their offers. The RevTrax security suite enables control at the individual, device, and flow level to ensure that your offers are treated like currency. Gain actionable insights about the customer journey across digital channels. All offer-data connects to conversions online, in-store or to phone.

VaultPro offers a powerful performance marketing tool that is powered to a large extent by AI. The intelligence that drives the campaigns offers various recommendations based on the user activity and marketing performance. It also suggests auto-optimisations which can be enabled with just a click. By using the tool, marketers can understand the customer pain points and improve their marketing efforts. With the level of intelligence VaultPro offers, marketers can put in more effort in the strategy of the campaigns instead of seeing countless reports. It offers completely white-labelled software that can be customised and tweaked as per your needs. All the campaigns can be tracked and optimised in real-time, making it highly efficient. This is a great platform for affiliate marketers that want greater control and transparency over all their ads. Alternatively, ad agencies and networks can make use of VaultPro for their clients as it offers full customization of the tool.

AppVirality's powerful referral marketing solution helps you customize, launch, and automate referral campaigns. Leverage the power of word-of-mouth by creating and automating referral marketing campaigns for mobile apps and SaaS. Boost customer acquisition at a reduced CPA. Setup rules to reward users for giving leads. Configure reward types, events, invite channels, notifications, and more on the fly. Take advantage of A WYSIWYG dashboard to create a customized look for a referral campaign.

Introducing wiink, a next-gen referral program designed to drive engagement and optimize growth. With wiink, businesses can gratify their customers' loyalty and turn their community into a powerful growth engine. This program provides a gamified system that rewards customers for completing referrals. Complex algorithms calculate how customers interact with campaigns and adjust rewards accordingly. Brands track the progress in real-time and control the program with specially designed marketing tools. At wiink, provide clients with powerful marketing features that turn simple referrals into meaningful experiences. Not only are customers encouraged to generate leads, but they also become ambassadors for brand, promoting products and services virally. With each referral, customers can receive points, vouchers, or discounts, as well as VIP access to exclusive events.

EarlyParrot is a tool used to integrate referral marketing solution for SaaS, E-Commerce, and Email list building. Easy to install and gamify your campaigns. Reward your referrers with a coupon code, a secret link, a downloadable or an account upgrade. Block disposable emails, confirm all social media shares via IP tracking. Import your existing customers via CSV list. The software integrates with Drupal, Magento, WordPress, and more.

ReferalMagic is a referral tracking application for SaaS websites. The software helps users to leverage referral marketing on their businesses to grow faster. Users can setup and run referral programs on their websites in a few minutes, free from the headaches of technical details. ReferralMagic would help in tracking incoming referrals, visits and conversions and also provide reports based on the referral program on the dashboard. The application is limitless, when it comes to number of visitors that can be tracked and it allows multiple referral campaigns to be run at the same time with different criteria and rewards. ReferralMagic campaigns are easy to set up and a reward management system allows users to manage it and get their rewards instantly. ReferralMagic has a readily available user support detailed with helpful articles with step by step guides to help solve the common issues. ReferralMagic can be integrated to any system using API and webhooks.

Zuberance contains a panel of advocates and ambassador marketing experts. It is one of the most preferred and revered word-of-mouth marketing companies, providing a lot of tools for proper advocacy along with reviews and stories that are entirely authentic and reliable. Zuberance also makes it easier to generate ample lead referrals, most of which undergo successful and rather profitable conversions. The questions posed by prospective leads are all answered by direct brand advocates and client security is something that is quintessentially taken care of. Further, the performances are tracked in real-time, offering brands a real-time idea of how their advocacy is performing and being accepted by the immediate audience. Advocates, initially, are identified and contacted through surveys and email replies that also includes social listening and direct engagement. And are then given multiple options to mobilise client brands through positive reviews, positive content, referrals and even communities. Zuberance then analyses and optimises the collective performance with ample suggestions for improvising the campaigns.

InviteReferrals is the best referral software for mobile apps. It helps businesses to grow and acquire new customers through referral marketing. Trusted by more than 20,000 customers, many renowned brands have tasted the success of referral marketing through InviteReferrals software. Its usage is pretty simple. Customers need to invite friends through the referral program, and friends need to accept the invite and install the app. This referral software then sends coupons to the referrer over email for driving a referral install. The Referral Program Widgets adapt themselves automatically according to the platform like a tablet, desktop or mobile. Moreover, this software also features an intuitive customer referral program analytics which includes invites filtered by several referral channels. It tracks every step of the program, from shares to clicks to successful conversions. InviteReferrals also provides an editor that helps with a complete referral campaign designing and execution. InviteReferrals promises to deliver 65% new business and offers 16% higher lifetime value.

Friendbuy is an intuitive referral marketing platform that accelerates customer acquisition and loyalty for the world’s most innovative brands. Referrals are the best channels for dynamic business growth including the highest LTV and lowest CPA. The platform’s refer-a-friend programs, offer unsurpassed ROI, expanding their reach and transforming customers into loyal and engaged brand advocates. Growth marketers use this platform to refine user experience and boost revenue by rapidly testing and validating the factors that drive their customers to purchase and share. Friendbuy understands the importance of an interconnected ecosystem of marketing and automation tools. Once integrated, the team of Friendbuy makes it possible to connect it into data warehouses, subscription billing platforms, and business intelligence. Also, its best-in-class Customer Success and Onboarding Experts think out-of-the-box to get growth marketers going with best-practice implementations, run high-performing campaigns and referral contests. Friendbuy’s robust reporting and analytics suite reveal metrics that matter. Not only this referral marketing platform works with billion-dollar brands but also with startups.