My Digital CMO Alternatives: Top 10 Marketing Attribution Software in 2025

Wicked Reports is a marketing attribution monitoring platform that helps eCommerce marketers analyze the impact of their marketing campaigns and increase ROI further. The software helps users with accurate ROI metrics, Lifetime Value (LTV) tracking, and a comprehensive campaign attribution mechanism that helps them to create better marketing campaigns in the future. It also offers detailed predictive behavior, cohort, and data mining analysis, facilitating better optimization of marketing campaigns to enhance return on investment. Wicked Reports enables eCommerce marketers to prepare accurate attribution reports that can be used to identify exactly from where the leads, customers, and subscriptions are coming from. The platform also includes wicked playbooks that help users increase their ad ROI, understand old data and determine the profitability of individual campaigns. Wicked Reports allows eCommerce marketers to track active campaigns over multiple social media channels. This way they get to optimize every stage of their business’ marketing funnel. Moreover, the Wicked Smartz feature included within, helps with money-saving decisions and allows users to integrate the software with external advertising and eCommerce platforms.

Prismana is an online lead attribution and ROI calculation platform built from the ground up to help businesses measure the efficacy of their efforts. Although they live in a mobile world, people don't always use the phone as, well, a phone. They often prefer to email or fill out a form. That will render traditional call tracking useless. Other solutions have a steep learning curve which means they don't really get used or they get used by one or two people. Prismana automatically gives you this information for the channels that you are monitoring.

Pint AI revolutionizes the way brands approach their Meta-ad creatives. Designed with precision and data-driven insights, it identifies themes, hooks, objects, and other elements that drive returns, offering brand-specific creative actions instead of generic recommendations. With automatic element tagging, Pint AI ensures every asset is analyzed at a granular level for actionable insights. It also performs a thorough creative quality check to confirm its assets align with ad platforms' best practices, helping you achieve optimal performance. Beyond analysis, Pint AI simplifies collaboration by allowing users to save suggested actions to shareable briefs, streamlining the process of guiding creative teams toward producing high-performing campaigns. As a dependable marketing attribution software, it ensures results are always tied back to what drives success for the brand. With Pint AI, brands can confidently create impactful ads that resonate with their audience while saving time and effort in the process.

Advos software delivers strategic information, intelligence, and tools that enable companies to make smarter marketing decisions and achieve greater marketplace visibility and reputation. Searchable listings of conferences, analysts, media outlets, influencers, and awards (all with individual profiles) make it easy to target the right opportunities for your organization. Collaboration & Advocacy is a simple yet powerful feature that makes it easy for you to get your team members and network to promote your brand, company, and content on their social media accounts. The results: amplified reach, increased clicks, higher engagement, even enhanced credibility.

LeadsRx is a multi-touch attribution software that helps mid-to-large enterprises make informed decisions about different marketing programs. It shows the enterprises how marketing contributes to top-line revenue. The software helps marketers with the appropriate insights, technology and confidence to deepen their customer relationships and scale marketing performance seamlessly. With its SaaS-based marketing attributions, LeadsRx collects touchpoints on all channels, captures conversions in the entire funnel and provides impartial results. The top funnel includes initial conversions like newsletter sign-ups, PDF downloads and views of key pages. At the bottom of the funnel, users can view sales contact, test drives, product demonstrations, and proposal acceptance. While the mid-funnel helps them to access free trials, app downloads, inbound phone calls, event attendees, personal meetings and store visits. The software helps companies to track Google Ads, Facebook and 100% of digital channels through the Universal Conversion Tracking Pixel mechanism. Companies can also utilise LeadsRx Open Attribution API to monitor custom events and enterprise dashboards.

Are you looking to improve how you market your business or product? Exactag is the ideal marketing tool for them. This cloud-based marketing performance platform gives them the power to run campaigns that deliver exceptional and measurable results. This extensive data from different sources like clean rooms, anonymous tracking, user-level tracking, and publisher APIs provides unique insight into customer journeys and media performance. With Exactag, they will be able to confidently unlock insights into advanced analytics, optimize their campaigns in real time, and accurately measure ROI on each campaign allowing them to make data-driven decisions on top of driving conversions. Make the switch to Exactag today it’s easy to set up, secure, and completely customizable for precisely what their company needs!

A cloud-based marketing platform designed for small and midsize businesses as well as entrepreneurs. It provides skillful professional marketing services to the businesses and enables to manage and optimize advertising campaigns, run search engine optimization programs and analyze online marketing performance. With its UXi website platform and Natural Listing Ads feature, it drives more sales and expands your visibility in organic search results on various search engines. The Social Targeting Ads feature increases brand awareness while the on-demand marketing services lets you leverage the talents of highly skilled professionals (marketers, developers, designers, writers) as needed.

CaliberMind is a reliable platform for obtaining accurate B2B revenue analytics. Reportedly, this solution has been trusted by a large number of B2B sectors for its clear and precise insights on revenue conditions. The platform integrates with key data sources and the experts mainly spend their time bringing the obtained pieces together. Connecting and cleaning data sources is considered the first step towards understanding the immediate market performance and with CaliberMind, this connection becomes an easy thing to execute. It further enables client organisations to catch up and encash on the best services, should they be worried about their data not being at par with their contemporaries. The search ads further identify interested leads among a large audience thanks to the different frequencies of filling forms or the customer success ticketing system available. CaliberMind further gathers all these things together to enable the clients to have an overview of all ongoings. The platform also makes it increasingly convenient for reporting against notable benchmarks with absolute accuracy and confidence.

Roivenue is a marketing intelligence suite built to maximize ROI through data-driven attribution and integration. Compare different data-driven marketing attribution models and get simple and actionable insights. All performance metrics are available in just two clicks. Zoom in on a specific part of the conversion path or look at it as a whole. Identify oversaturated channels and get recommendations for budget reallocation based on your goals. Use your extensive customer data to generate relevant campaigns for higher response rates, sales, and ultimately CLV.

Full Circle Insights delivers sales and marketing performance management solutions to optimize a company’s marketing mix and drive more revenue. Track lead responses throughout funnel stages and get a closed-loop view of their outcomes, from source to result. Unlock comprehensive lead tracking and performance in Salesforce. Customize funnels according to key stages in the buyer’s journey. Diagnose areas of optimization with comprehensive conversion metrics that highlight breakdowns between marketing and sales.

GETitOUT helps you build your marketing from the ground up, so you can find your ideal clients, create irresistible messaging, and websites, and landing pages that work.

Attribuly is an innovative marketing tool that provides insight into campaigns and helps to drive up return on investment. It is the only Shopify customer events integration currently in the market. Attribuly is incredibly useful for tracking campaigns and can provide with the data that need to make informed decisions. It offers a comprehensive view of the customer journey and helps to identify which campaigns are the most effective in driving sales. Attribuly also provides a detailed analysis of the effectiveness of campaigns, so it can make adjustments as needed in order to optimize ROI. This tool is an invaluable asset for any business looking to maximize their marketing efforts and increase their bottom line.

Dreamdata software is a platform used to gain insights with metrics across business channels. The software offers tools like powerful visuals and record customizable attribution models to identify revenue generation. Collaborate to track and identify your customer’s journey in real-time. Measure the ROI with campaigns to automate business workflows. Marketers, Small, Medium companies make use of the software.

Attribution is a multitouch attribution monitoring software built for B2C marketers, B2B Marketers, B2B CMOs and Bizible Alternatives for their data-driven marketing needs. The software promises comprehensive visibility, usability and fidelity on the go, enabling unmatched functional outcomes. Marketing teams can depend on the particular software with various tools, which are not available in any other platforms alike. Attribution is capable of identifying overlapping campaigns that can enable campaign cohesiveness, besides generating opportunities for stronger message continuity. Users can also depend on the solution to go through the entire browsing history related to individual clients and solve anomalies accordingly. Attribution, with its return on ad spend by cohort feature makes users find out the exact duration, how long it takes to break on an ad spend. They can also make comparisons between sources either by campaigns or channels over time. Other facilities loaded within are real-time views of an unattributed journey to conversion and model-based customisations with simple settings.

Attributer software is a Marketing channel attribution data to automate workflows. The software offers tool to manage campaigns to drive ROI with better decisions to drive growth. It integrates with Salesforce, Zoho CRM, and more. Marketers, Small and Medium companies make use of the software.

Lifesight is an AI-powered marketing measurement platform that empowers businesses to achieve sustainable growth while safeguarding their customers' privacy. The suite of solutions includes Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Incrementality Testing, which provide data-driven insights to improve marketing strategies, enhance ROI, and achieve efficient resource allocation. MMM assesses the impact of marketing strategies on sales and revenue by analyzing variables like advertising, pricing, and distribution. MTA analyzes customer journeys to offer a nuanced view of how multiple touchpoints influence conversions. Incrementality Testing evaluates the real impact of marketing strategies through controlled experiments to differentiate between natural customer behavior and marketing influence. These solutions guide enterprises to make informed decisions about budget allocation and resource optimization, ultimately helping them achieve sustainable growth in the privacy-first era.

It is a mobile measurement company that gives you better customer insights. It has attribution feature using which you can track all marketing channels to measure your campaigns. Comprehensive in-app analytics tool of this software will help you to discover user behaviours and KPIs in real-time. You can retarget and discover new users and can control your audience segments by using audience builder feature. In addition, it has fraud prevention suite to prevent mobile ad fraud in real-time. This software has highly customizable dashboard which combines the data gathered from multiple platforms and campaigns into a single tool.

OptiMine Insight collaborates with you to assess the contributions and worth of all campaigns, and then leads you to a media plan that is optimised. It contains the most actionable, detailed measures, guidance, and suggestions across both digital and conventional marketing platforms, at the ad and campaign level. To stay ahead of the competition, it provides continual, quick model changes. Its agile analytic sprints generate long-term lift. It provides bottom-up details, direction, and ideas for ads and campaigns. Even individual keywords are taken into account. It has mobile-friendly dashboards that provide insights using cutting-edge technologies and techniques. It enables team cooperation as well as budgeting scenarios with guidance in order to obtain the best results with your budget. You can measure all of them using OptiMine, regardless of whatever channels you use to record conversions: online, call centres, agents, in-store, channel partners, dealerships, or anywhere else. Additionally, it returns to you aggregated, standardized, and cleaned data for use in your own internal reporting, dashboarding, and analytics system.

Traditional analytics platforms overwhelm with metrics, forcing to sort through which channels and campaigns are working, which aren’t, and where there’s opportunity. Dimensions Attribution saves time, frustration, and misinterpretations. Driven by machine learning (ML), Dimensions provides clarity, highlights trends, interprets results, and recommends new strategies. Giving more tools and more time to grow business.

Bizible is a B2B marketing attribution and analysis solution that creates a unification between ad and behavioral data, along with machine learning. Thus helping business houses to make the right decisions in the marketing sector. Predictive account engagement scores offered by the platform, enables organizations to prioritize individual accounts and work accordingly. Enterprises can also collaborate the platform with their pre-existing marketing technologies like Salesforce, Marketo, Liveperson, Microsoft Dynamics and more. Full funnel insights offered by the software allows users to get comprehensive credit for their marketing strategies irrespective of the area within the funnel where it is taking place. Moreover, marketing experts using Bizible, can also apply credits to various stages which matters the most within their buying cycle. Ad network integration feature within the solution, allows enterprises to embed granular data views inclusive of ad level performance and keywords. Besides online channels, users can also monitor marketing performance for offline channels as well.