Marketing Attribution Software List (July 2025)

Bizible is a B2B marketing attribution and analysis solution that creates a unification between ad and behavioral data, along with machine learning. Thus helping business houses to make the right decisions in the marketing sector. Predictive account engagement scores offered by the platform, enables organizations to prioritize individual accounts and work accordingly. Enterprises can also collaborate the platform with their pre-existing marketing technologies like Salesforce, Marketo, Liveperson, Microsoft Dynamics and more. Full funnel insights offered by the software allows users to get comprehensive credit for their marketing strategies irrespective of the area within the funnel where it is taking place. Moreover, marketing experts using Bizible, can also apply credits to various stages which matters the most within their buying cycle. Ad network integration feature within the solution, allows enterprises to embed granular data views inclusive of ad level performance and keywords. Besides online channels, users can also monitor marketing performance for offline channels as well.

Align.ly Attribution is a robust multi-touch attribution solution for Salesforce, equipped with an interactive user interface. The software uses standard Salesforce Campaigns, providing full control to individual users over their own data, reports and dashboards alike. Further, it is also compatible with a variety of attribution models like First Touch, Equal Weight, Last Touch, U-Shaped and Time Decay. Align.ly Attribution with its retroactive attribution application technology facilitates seamless collaboration between various attribution models and existing data. Whether a company is running large enterprise deals or transactional sales, Align.ly Attribution provides both opportunity based and account-based attribution models accordingly. The software makes it easy for users to apply attribution weights against the lifetime value of individual accounts or opportunity amounts alike, offering an accurate picture of campaign-driven revenues over pipelines. Unlimited Salesforce campaign monitoring, unlimited users and detailed onboarding support are some of the exclusive functionalities served by the same.

Odyssey offers advertisers and content publishers insights into the performance of their traffic with Odyssey Attribution and Odyssey Partnerships. Odyssey Attribution helps advertisers calculating the incremental value of each traffic source. In this way, you can directly improve the allocation of your media spend. Moreover, This tool provides these valuable insights by analyzing the whole customer journey.

Rampmetrics is powerful marketing analytics, attribution, and conversion monitoring software helping businesses perform a thorough analysis and gain actionable insights for improvement. Its expert services are trusted widely by top companies such as Keyedin, Bluehexagon, Communitybrands, XebiaLabs, and many more. This platform delivers a variety of exceptional features that enable marketing teams to replace incomplete reports with comprehensive analytical tools. With an advanced conversion tracking mechanism, marketing teams get access to valuable insights into the initial lead engagement structure and understand prevailing influences that promote seamless customer interaction. Moreover, businesses are also equipped with comprehensive marketing strategies and techniques to measure out essential marketing impact as per convenience. Also, seamless integration with prevailing marketing and sales funnels, help users customize the platform with personal data fields and better execute sales processes as per convenience. Rampmetrics with its easy and intuitive interface turns out to be a convenient platform, which reduces complexity and promotes efficient market growth.

InfiniGrow is a revenue generation platform developed to assist B2B revenue marketing teams in budget planning and forecasting. It enables you to use multi-touch attribution to assess the business effect and ROI of your actions across channels and assets. With InfiniGrow, you can turn research and money allocation into an iterative process that helps you make quicker choices and meet your KPIs. You can get a clear picture of your cost/performance statistics so you can compare it to your plans and actuals. You can understand and demonstrate marketing value to the company and every one of your marketing expenditures and actions can be evaluated for effectiveness and efficiency. You can quickly respond to any marketing-related query from the team or any other stakeholder inside the organization. You can make investment decisions based on data and backup budget requests with real facts that will help them get approved. To meet your KPIs, you can forecast multiple budget allocation scenarios and pick the correct channels and activities. Additionally, you can automate your data collecting and reporting to save time.

C3 Metrics is an attribution data cloud that makes marketing work better. One can transform outdated reporting into real-time cross-platform insights that help businesses to grow. Companies using C3 metrics report a 15%+ increase in ROI. Built on the attribution data cloud, C3 Metrics solutions deliver accurate insights. It further simplifies the complexity of marketing in a world of competitive marketing strategies. C3 Metrics employs an innovative machine learning model that includes the most complex data evaluation algorithms such as viewability and cross-device, as well as converting and non-converting data from both online and offline media. This platform’s full-funnel source provides preference to a team of ads rather than just the 'last clicked' ad; characteristics money transfer revenue to the ads that originated, converted, and assisted the purchase; matches the referenced revenue to every ad with its corresponding cost, and distils this data into an actionable metric. Moreover, this platform ensures to accurately enumerate the ROI of every marketing expense. C3 Metrics extends its support to pharma and travel as well.