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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Zoho Marketing Automation is a powerful platform that takes the marketing efforts to the next level. With simple drag-and-drop tools, can create customized landing pages and forms to capture leads from websites, social media pages or email campaigns. Its integration with popular CRMs also allows for seamless lead management and data syncing, saving time and effort while increasing productivity. Zoho Marketing Automation makes it easy to create, manage and track campaigns across multiple channels such as email, social media, SMS and more. With its lead scoring and nurturing capabilities, users can segment leads based on their behavior and interests, send targeted messages and content to move them down the sales funnel, and ultimately convert them into customers. The software provides comprehensive analytics to track website visitors, page views, bounce rates to analyze performance. Experiment different campaign elements with A/B testing tool and take the marketing game to the next level with Zoho Marketing Automation. Read more | Use no-code integrations to unlock data from marketing, finance, support, sales, and product into a single customer profile to reveal actions that are important to business. Powerful segmentation allows to target audiences based on any combination of demographic, firmographic, behavioral, event-based and transactional data. Read more |
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| SW Score & Breakdown |
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| SaaSworthy Awards |
Not Available
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# 7 Fastest Growing |
| Total Features |
10 Features
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9 Features
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| Common Features for All |
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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| User Sentiments |
Marketing Automation Capabilities, Email Marketing Features, Ease of Use, Extensive Integrations Occasional Software Glitches, Steep Learning Curve, Limited Customization Options, Customer Support Issues |
Not Available
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| Review Summary |
User reviews highlight Zoho Marketing Automation as a powerful tool for automating marketing campaigns and improving customer engagement. Users praise its intuitive interface, seamless integration with other Zoho apps, and ability to create personalized campaigns. However, some users find the learning curve steep and the customization options overwhelming. Additionally, concerns about technical complexity, limited features, and occasional bugs and errors are voiced. While Zoho's customer support is generally considered good, some users report slow response times or difficulty finding solutions. Overall, Zoho Marketing Automation offers a comprehensive suite of tools for automating marketing processes, but users should be aware of potential challenges regarding technical complexity, customization, and support. |
Ortto is a popular CRM and marketing automation tool lauded for its user-friendly interface, particularly for setting up visual journeys and email campaigns. Users praise its robust automation capabilities, seamless integration with Salesforce, and efficient lead management. However, some users find the learning curve steep, particularly for complex workflows. While the platform offers a wide range of features, some users may find the pricing to be high, and the lack of native integrations can be frustrating. Additionally, the transition from Autopilot to Ortto can be challenging, with users reporting confusion and occasional technical issues. Overall, Ortto is a powerful tool for businesses looking to improve their email marketing and customer engagement strategies, but it requires a time investment to fully master its capabilities. |
| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
| Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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Standard $14.00 $19.00 per month Professional $22.00 $29.00 per month Enterprise $44.00 $59.00 per month |
Professional $509.00 $599.00 per month Enterprise $1,699.00 $1,999.00 per month |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots |
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| Videos |
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| Company Details | Located in: Pleasanton, CA | Located in: Sydney, Australia |
| Contact Details |
+1 (888) 900-9646 |
+1 888-487-1490 |
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