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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more ![]()
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Description | SAS Marketing Automation is a campaign management solution that helps marketing teams define market segments and efficiently develop and manage focused marketing campaigns. It is part of the SAS Customer Intelligence portfolio. Marketing Automation is available as an on-premises installation or as an SAS OnDemand cloud service. The grouping of market groups and the identification of profitable consumers are at the heart of Marketing Automation. This is done using a set of analytical tools that identify client groupings and then test campaigns on them. There are also tools for tracking demographic and individual responsiveness. Overall, SAS Marketing Automation ensures that money is not wasted on marketing to unprofitable and unresponsive consumers. Predictive models, marketing tests, and prior response can all be used to identify and market to customers. Can use data from other SAS programmes. Customer intelligence software is a type of software that allows you to keep track of your customers. SAS Digital Marketing is integrated, enabling quick, personalised replies to customers. Using automated review and sign-off tools, including a web interface for remote personnel, manage campaigns within large, complicated organisations. SAS Digital Marketing is integrated, enabling quick, personalised replies to customers. Respond to e-mails and calls from the call centre. Read more | Use no-code integrations to unlock data from marketing, finance, support, sales, and product into a single customer profile to reveal actions that are important to business. Powerful segmentation allows to target audiences based on any combination of demographic, firmographic, behavioral, event-based and transactional data. Read more |
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SW Score & Breakdown |
76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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SaaSworthy Awards |
Not Available
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# 7 Fastest Growing |
Total Features |
5 Features
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9 Features
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Common Features for All |
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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Organization Types Supported |
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Platforms Supported |
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Modes of Support |
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API Support |
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User Rating |
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Rating Distribution |
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Review Summary |
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Ortto is a popular CRM and marketing automation tool lauded for its user-friendly interface, particularly for setting up visual journeys and email campaigns. Users praise its robust automation capabilities, seamless integration with Salesforce, and efficient lead management. However, some users find the learning curve steep, particularly for complex workflows. While the platform offers a wide range of features, some users may find the pricing to be high, and the lack of native integrations can be frustrating. Additionally, the transition from Autopilot to Ortto can be challenging, with users reporting confusion and occasional technical issues. Overall, Ortto is a powerful tool for businesses looking to improve their email marketing and customer engagement strategies, but it requires a time investment to fully master its capabilities. |
Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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SAS Marketing Automation Custom |
Professional $509.00 $599.00 per month Enterprise $1,699.00 $1,999.00 per month |
View Detailed Pricing
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View Detailed Pricing
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Screenshots | Not Available |
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Videos |
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Company Details | Located in: Cary, North Carolina | Located in: Sydney, Australia |
Contact Details |
Not available https://www.sas.com/en_us/software/marketing-automation.html |
+1 888-487-1490 |
Social Media Handles |
Not available |
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