Pulsate vs Customer.io Comparison

81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Pulsate

Marketing Automation Software

Get Free Advice

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Customer.io

Marketing Automation Software

4.5 77 user ratings

Get Free Advice

Overview

Description	Pulsate is an all-in-one mobile marketing platform that allows brands and app owners to reach users, help users connect, communicate and support users via mobile devices. The mobile marketing software (MMS) aim is to work fortuitously with companies that are evolving in their industry through mobile phone obligations. With the MMS You can attract users with content and media notifications to increase engagement and conversions. Chatbots automate user support via mobile apps and Facebook Messenger. Pulsate software is used for small, medium and even marketers. The marketing software includes many signals from user devices and contextualizes them in real time. Understanding customer behavior on the site, using the application and CRM, Pulsate inescapably communicates with users in a new way that strengthens the engagement of the application. The mobile marketing software facilitates communication with its customers, enabling them to send highly personalized campaigns that attract attention and drive action. Push notifications, site-based engagement with Geofence and Ibeacon technologies, instant chat, and custom analytics to visualize and respond to critical user data are the strong point of the products. Read more	Customer.io is a comprehensive marketing platform that helps marketers to send data-driven emails, SMS, and push notifications. The platform’s RESTful API helps marketers create, update and delete customers from their database easily. It also enables users to add third-party integrations, such as Segment, Hull, mParticle, RudderStack, and more. With Customer.io, businesses can easily divide their audience into different segments and target a particular group of people as per their designed marketing strategy. Apart from the group, users can even separate an individual from the group and easily monitor their event-wise logs, attribution data, messages received by them, and more. The transactional API facility offered by the platform enables marketers to customize transactional messages in their own way. Customer.io can be used to send multichannel newsletters within customers’ timezones. Users can also monitor their message leaderboard, conduct active A/B tests, streamline metrics delivery, and segment memberships, all from a single dashboard. Apart from that, marketers also get to compare campaigns, newsletters, and other metrics with the help of detailed analytical reports offered by the same. Read more
Pricing Options	Free Trial Available Offers Custom plan.	Free Trial Available Starts at $100.0. Offers Custom plan.
SW Score & Breakdown	81% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 89% Reviews 60% Momentum 62% Popularity 78%	92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 79% Momentum 63% Popularity 85%
SaaSworthy Awards	Not Available	# 10 Fastest Growing # 15 Most Popular

Features

Total Features	7 Features	10 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 4 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Online	Online
API Support	Available	Available

Reviews & Ratings

User Rating	Not Available	4.5/5 77 user ratings
Rating Distribution	Not Available	Excellent 55.8% Very Good 40.3% Average 2.6% Poor 0% Terrible 1.3%
Review Summary	Not Available	Customer.io is praised for its ease of use, powerful automation features, and integration with other platforms, particularly Segment. Users find it a valuable solution for building complex marketing workflows and nurturing leads. However, some users note limitations in the email editor, reporting capabilities, and a steep learning curve for non-technical users. There is also concern about pricing for larger user bases.
		Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Available Offers Custom plan.	Free Trial Available Starts at $100.0. Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Pulsate Custom	Essentials $100.00 $100.00 per month Premium $1,000.00 $1,000.00 per month Enterprise Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

	AvidMobile 3.5 6 ratings Branch 4.5 508 ratings MOBtexting 4.6 19 ratings SMS-Magic 3.9 48 ratings ActiveTrail 4.9 22 ratings Pulsate Vs ActiveTrail	Klaviyo 4.4 1,724 ratings Customer.io Vs Klaviyo ActiveTrail 4.9 22 ratings Customer.io Vs ActiveTrail MailChimp 4.4 19,734 ratings Customer.io Vs MailChimp ActiveCampaign 4.4 6,037 ratings Customer.io Vs ActiveCampaign StreamSend 4.1 59 ratings
	View All Pulsate Alternatives	View All Customer.io Alternatives