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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Oracle Eloqua logo
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Overview

Description Oracle Eloqua is a marketing automation solution that helps companies to create and run marketing campaigns. The solution assists users to create more marketing and sales activities as well as easily managing B2B marketing campaigns. This marketing automation solution offers amazing features like advanced lead scoring, campaign design, integrated sales tools and real-time firmographic data. Oracle Eloqua makes it easy for users to create, personalise, launch and manage their marketing campaigns easily using its automation capabilities. The solution enables users to analyse customer engagements and move them to different campaigns that match better with their interests. With Oracle Eloqua, companies can send SMS messages to send customers even reminders, invitations and important product updates. This marketing automation solution comes with a Program Canvas that can help them to automate repetitive tasks. Users can even assess historical data to determine the best time for sending emails when most people can open them. Read more Oracle Responsys is a cross-channel campaign management platform that delivers enhanced intelligence at scale so that companies can create personalised messages based on an individual's interests and preferences alike. It serves industries including automotive, communications, consumer goods, construction & engineering, financial services, food & beverage, government & education, healthcare, high technology, hospitality and so on. With Oracle Responsys, businesses can produce inspiring email marketing messages simply and efficiently, using dynamic personalisation techniques made available. Furthermore, the platform offers an intuitive, code-optional email message designer to customise the campaigns. Oracle Responsys ensures each message reaches its intended recipient in real-time. Also, by using Oracle’s Deliverability Plus, one can gain a competitive advantage over maximising delivery success, besides improving cross-team collaboration. It can even be used to match platform access to job responsibilities and create permissions that are in sync with organisational structure. Lastly, organisations can pivot active marketing programs in response to unexpected market changes or business volumes. Read more
Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
SW Score & Breakdown

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    90%
  • Reviews
    75%
  • Momentum
    68%
  • Popularity
    67%

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    86%
  • Reviews
    78%
  • Momentum
    64%
  • Popularity
    66%

Features

Total Features
7 Features
6 Features
Common Features for All
    Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
    Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
    Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
    Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
    Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
    Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
    Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
    Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 4 More - Show Less
    • Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
      Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
      Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
      Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
      Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
      Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
      Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
      Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 3 More - Show Less
  • Technical Details

    Organization Types Supported
    • Large Enterprises
    • Medium Business
    • Small Business
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • SaaS/Web/Cloud
    Modes of Support
    • Online
    • Online
    API Support
    • Available
    • NA

    Reviews & Ratings

    User Rating
    4.1/5 600 user ratings
    4.1/5 125 user ratings
    Rating Distribution
    • Excellent

      37.7%
    • Very Good

      43.8%
    • Average

      13.7%
    • Poor

      2.5%
    • Terrible

      2.3%
    • Excellent

      39.2%
    • Very Good

      41.6%
    • Average

      12.8%
    • Poor

      4.8%
    • Terrible

      1.6%
    User Sentiments

      User-friendly interface, Powerful campaign management capabilities, Extensive integration options, Robust lead scoring functionality

      Outdated user interface elements, Technical complexity for certain features, Limited email customization options, Inconsistent customer support

      Marketing Automation Capabilities, Cross-Channel Marketing Features, Personalized Campaign Creation, Robust Data Management

      Steep Learning Curve, Unintuitive User Interface, Limited Customer Support, Occasional Software Bugs

    Review Summary

    Oracle Eloqua garners praise for its robust marketing automation capabilities, ease of use, and the ability to generate high-quality leads. Users appreciate its intuitive interface, comprehensive reporting and analytics, and seamless integration with other Oracle products. However, some reviewers express concerns about its cost, the complexity of certain features, and occasional technical issues. Overall, Oracle Eloqua is a powerful marketing automation platform suitable for businesses seeking advanced features and seamless integration within the Oracle ecosystem.

    Overall, users commend Oracle Responsys for its robust marketing automation capabilities, highlighting its effective campaign management, lead generation, and email marketing features. The platform's ability to segment audiences and deliver personalized content is widely praised, enabling targeted and effective marketing campaigns. Additionally, users appreciate its user-friendly interface, ease of use, and comprehensive reporting capabilities. However, some reviewers express concerns regarding occasional technical glitches, limited customization options, and the need for improved customer support responsiveness.

    Pros & Cons
    • Advanced lead scoring for better targeting
    • Integrated sales tools for seamless collaboration
    • Real-time firmographic data for personalized campaigns
    • Program Canvas for automating repetitive tasks
    • Historical data analysis for optimizing email sending times
    • Can be complex to set up and manage
    • Limited customization options for certain features
    • Occasional technical issues reported by users
    • Cross-channel campaign management for omnichannel marketing
    • Dynamic personalization techniques for tailored messaging
    • Intuitive email message designer for easy customization
    • Real-time message delivery for timely engagement
    • Deliverability Plus for maximizing email delivery success
    • May require additional resources for implementation and maintenance
    • Limited reporting capabilities compared to some competitors
    • Occasional technical glitches reported by users
      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • Offers Custom plan.
    • Free Trial Not Available
    • Offers Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Oracle Eloqua Custom

    Oracle Responsys Custom

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Screenshots Not Available  RI reporting summary
    Videos Video Thumbnail
    + 1 More
    Video Thumbnail
    + 1 More

    Vendor information

    Company Details Located in: Redwood Shores, California Located in: Redwood Shores, California
    Contact Details

    Not available

    https://www.oracle.com/cx/marketing/automation/

    Not available

    https://www.oracle.com/cx/marketing/campaign-management/

    Social Media Handles

    Not available

    Not available

    FAQs

    What are the key differences between Oracle Eloqua and Oracle Responsys?

    Oracle Eloqua focuses on advanced marketing automation capabilities, while Oracle Responsys excels in cross-channel campaign management and personalized messaging.

    What are the alternative products to Oracle Eloqua?

    The top alternatives to Oracle Eloqua include SAS Marketing Automation, Adobe Marketo Engage, LeadSquared Marketing Automation, Salesforce Marketing Cloud Account Engagement, and Zoho Marketing Automation.

    What are the alternative products to Oracle Responsys?

    The top alternatives to Oracle Responsys include Oracle Eloqua, SAS Marketing Automation, Oracle CX Marketing, Zoho Marketing Automation, and SALESmanago.

    Which product is better for lead generation?

    Both Oracle Eloqua and Oracle Responsys offer robust lead generation capabilities, but Oracle Eloqua may have an edge with its advanced lead scoring and nurturing features.

    How do the reporting and analytics capabilities of these products compare?

    Both Oracle Eloqua and Oracle Responsys provide comprehensive reporting and analytics, but Oracle Eloqua may offer more advanced options for data analysis and campaign performance tracking.

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