NextUser vs Ortto Comparison

79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

NextUser

Marketing Automation Software

5 1 user ratings

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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Ortto

Marketing Automation Software

4.7 3 user ratings

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Overview

Description	NextUser is an omnichannel marketing platform that empowers marketers with data intelligence and personalization functionalities, enabling them to drive enhanced engagement and conversion rates. It enables users to unify, activate and analyze all customer data from their marketing system within a single platform. NextUser is capable of producing unique and adaptive content, based upon customers’ behavior and needs. It does so with the help of recommendation algorithms that matches marketers’ business goals. In addition, to get the work done quickly, NextUser divides the customer base into different segments based upon their behaviors. The platform tracks both anonymous and identified users by connecting through the brands’’ proprietary sources such as CRM, ESP, website, and more. By collecting customers’ data, it personalizes brands’ website content on a 1:1 level, enabling them to deliver the right kind of messages via multiple channels. For this, it relies on predictive analytics that helps marketers to predict the next trend and determine the customers who are more likely to make a purchase. Read more	Use no-code integrations to unlock data from marketing, finance, support, sales, and product into a single customer profile to reveal actions that are important to business. Powerful segmentation allows to target audiences based on any combination of demographic, firmographic, behavioral, event-based and transactional data. Read more
Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Available Starts at $509.0.
SW Score & Breakdown	79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 91% Reviews 65% Momentum 60% Popularity 71%	89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 66% Momentum 66% Popularity 83%
SaaSworthy Awards	Not Available	# 7 Fastest Growing

Features

Total Features	7 Features	9 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 4 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	5/5 1 user ratings	4.7/5 3 user ratings
Rating Distribution	Excellent 100% Very Good 0% Average 0% Poor 0% Terrible 0%	Excellent 66.7% Very Good 33.3% Average 0% Poor 0% Terrible 0%
Review Summary	Not Available	Ortto is a popular CRM and marketing automation tool lauded for its user-friendly interface, particularly for setting up visual journeys and email campaigns. Users praise its robust automation capabilities, seamless integration with Salesforce, and efficient lead management. However, some users find the learning curve steep, particularly for complex workflows. While the platform offers a wide range of features, some users may find the pricing to be high, and the lack of native integrations can be frustrating. Additionally, the transition from Autopilot to Ortto can be challenging, with users reporting confusion and occasional technical issues. Overall, Ortto is a powerful tool for businesses looking to improve their email marketing and customer engagement strategies, but it requires a time investment to fully master its capabilities.
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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Available Starts at $509.0.
Pricing Plans Monthly Plans Annual Plans	NextUser Custom	Professional $509.00 $599.00 per month Enterprise $1,699.00 $1,999.00 per month
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