Oracle Eloqua |
78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Lumio Analytics helps you get to know your customers by identifying users who visit your site, even when they are browsing anonymously. Once you’ve installed the Lumio Analytics tracking code, you can see which companies and users have visited your site, how often they are visiting your site and when, and what actions they have taken while they are there. You can set up filters for certain target accounts so you can take the appropriate actions for the right user at the right time. Lumio Analytics allows you to segment your audience once they have been identified according to criteria such as location, industry, and company size. You can then send ads specifically targeted to the different segments you have created. All the information on your visitors is stored centrally in the Lumio Analytics dashboard, and can be exported and downloaded in different file formats or to different software. Read more | Oracle Responsys is a cross-channel campaign management platform that delivers enhanced intelligence at scale so that companies can create personalised messages based on an individual's interests and preferences alike. It serves industries including automotive, communications, consumer goods, construction & engineering, financial services, food & beverage, government & education, healthcare, high technology, hospitality and so on. With Oracle Responsys, businesses can produce inspiring email marketing messages simply and efficiently, using dynamic personalisation techniques made available. Furthermore, the platform offers an intuitive, code-optional email message designer to customise the campaigns. Oracle Responsys ensures each message reaches its intended recipient in real-time. Also, by using Oracle’s Deliverability Plus, one can gain a competitive advantage over maximising delivery success, besides improving cross-team collaboration. It can even be used to match platform access to job responsibilities and create permissions that are in sync with organisational structure. Lastly, organisations can pivot active marketing programs in response to unexpected market changes or business volumes. Read more |
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| SW Score & Breakdown |
78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| Total Features |
6 Features
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6 Features
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| Common Features for All |
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Lead Management
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Lead Management
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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| User Rating |
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| User Sentiments |
Not Available
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Marketing Automation Capabilities, Cross-Channel Marketing Features, Personalized Campaign Creation, Robust Data Management Steep Learning Curve, Unintuitive User Interface, Limited Customer Support, Occasional Software Bugs |
| Review Summary |
Not Available
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Overall, users commend Oracle Responsys for its robust marketing automation capabilities, highlighting its effective campaign management, lead generation, and email marketing features. The platform's ability to segment audiences and deliver personalized content is widely praised, enabling targeted and effective marketing campaigns. Additionally, users appreciate its user-friendly interface, ease of use, and comprehensive reporting capabilities. However, some reviewers express concerns regarding occasional technical glitches, limited customization options, and the need for improved customer support responsiveness. |
| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
| Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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Starter $57.00 $57.00 per month Basic $116.00 $116.00 per month Professional $232.00 $232.00 per month Agency $466.00 $466.00 per month Custom Custom |
Oracle Responsys Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Videos | Not Available |
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| Company Details | Located in: San Sebastián, Spain | Located in: Redwood Shores, California |
| Contact Details |
Not available |
Not available |
| Social Media Handles |
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Not available |
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