Customer.io vs Enalito Comparison

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Customer.io

Marketing Automation Software

4.5 77 user ratings

Get Free Advice

78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Enalito

Marketing Automation Software

Get Free Advice

Overview

Description	Customer.io is a comprehensive marketing platform that helps marketers to send data-driven emails, SMS, and push notifications. The platform’s RESTful API helps marketers create, update and delete customers from their database easily. It also enables users to add third-party integrations, such as Segment, Hull, mParticle, RudderStack, and more. With Customer.io, businesses can easily divide their audience into different segments and target a particular group of people as per their designed marketing strategy. Apart from the group, users can even separate an individual from the group and easily monitor their event-wise logs, attribution data, messages received by them, and more. The transactional API facility offered by the platform enables marketers to customize transactional messages in their own way. Customer.io can be used to send multichannel newsletters within customers’ timezones. Users can also monitor their message leaderboard, conduct active A/B tests, streamline metrics delivery, and segment memberships, all from a single dashboard. Apart from that, marketers also get to compare campaigns, newsletters, and other metrics with the help of detailed analytical reports offered by the same. Read more	Welcome to Enalito, an effective solution for email marketing and onsite personalization. This cloud-based platform features robust AI technology that provides a new level of insights and efficiency that can elevate the business and customer experience. They make it easy to create compelling, automated campaigns that target the right customers and increase sales. With Enalito, they will get real-time insights so they can act quickly on metrics like ROI, CTR, bounce rate, and more. Plus, they will see the entire customer journey through the analytics dashboard across various channels like email campaigns and website visitors. This onsite personalization offers even more opportunities with powerful segmentation algorithms to customize visitor experiences in real-time according to their past activities. Personalized content includes anything from popups to product recommendations based on customer preferences in order to maximize customer satisfaction and sales. Take control of the customer journey with Enalito! This team of dedicated professionals is here to ensure that the setup process only takes minutes with no coding skills necessary. Get started today with a free trial version they guarantee satisfaction! Read more
Pricing Options	Free Trial Available Starts at $100.0. Offers Custom plan.	Free Trial Available Starts at $29.00.
SW Score & Breakdown	92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 79% Momentum 63% Popularity 85%	78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 84% Reviews 60% Momentum 64% Popularity 74%
SaaSworthy Awards	# 10 Fastest Growing # 15 Most Popular	Not Available

Features

Total Features	10 Features	5 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 2 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Online	Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.5/5 77 user ratings	Not Available
Rating Distribution	Excellent 55.8% Very Good 40.3% Average 2.6% Poor 0% Terrible 1.3%	Not Available
Review Summary	Customer.io is praised for its ease of use, powerful automation features, and integration with other platforms, particularly Segment. Users find it a valuable solution for building complex marketing workflows and nurturing leads. However, some users note limitations in the email editor, reporting capabilities, and a steep learning curve for non-technical users. There is also concern about pricing for larger user bases.	Not Available
	Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Available Starts at $100.0. Offers Custom plan.	Free Trial Available Starts at $29.00.
Pricing Plans Monthly Plans Annual Plans	Essentials $100.00 $100.00 per month Premium $1,000.00 $1,000.00 per month Enterprise Custom	Basic $29.00 $29.00 per month Standard $49.00 $49.00 per month Pro $99.00 $99.00 per month Pro plan-1 $300.00 $300.00 per month Enterprise plan-1 $500.00 $500.00 per month Enterprise plan-2 $1,000.00 $1,000.00 per month Enterprise plan-3 $1,500.00 $1,500.00 per month
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Klaviyo 4.4 1,724 ratings Customer.io Vs Klaviyo ActiveTrail 4.9 22 ratings Customer.io Vs ActiveTrail MailChimp 4.4 19,734 ratings Customer.io Vs MailChimp ActiveCampaign 4.4 6,037 ratings Customer.io Vs ActiveCampaign StreamSend 4.1 59 ratings	Ackwire Enalito Vs Ackwire MaaxMarket 4.4 23 ratings Enalito Vs MaaxMarket Zoho Marketing Automation 2 1 ratings Enalito Vs Zoho Marketing Automation SALESmanago 4.6 496 ratings Enalito Vs SALESmanago Marketing Optimizer 4.3 7 ratings Enalito Vs Marketing Optimizer
	View All Customer.io Alternatives	View All Enalito Alternatives