Convertedin vs Ortto Comparison

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Convertedin

Marketing Automation Software

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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Ortto

Marketing Automation Software

4.7 3 user ratings

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Overview

Description	Convertedin is an AI-based ad platform to help brands unleash their full marketing potential with smart algorithms. The powerful AI collects customer data to generate unified profiles from across multiple touchpoints. Users can acquire, retain, and convert everything on autopilot. It helps retailers and brands to create a custom 360-degree customer view and build segments based on actions. It builds multiple segments for building a high ROI ad campaign without any issues. Users can save a lot of time by automating the process and use smart algorithms for identifying customer behaviour. It allows users to handle more than 1000 campaigns with ease and also create data-driven ads without any problems. After the autopilot audience and segment builder is done with its job, the AI will automatically start creating the best ad campaigns for brands. Behind the scenes, the AI creates great ads for brand awareness. With closed-loop feedback, it creates a retargeting campaign to skyrocket the AI without users having to know data science. Read more	Use no-code integrations to unlock data from marketing, finance, support, sales, and product into a single customer profile to reveal actions that are important to business. Powerful segmentation allows to target audiences based on any combination of demographic, firmographic, behavioral, event-based and transactional data. Read more
Pricing Options	Free Trial Available Starts at $99.00. Offers Free-forever plan.	Free Trial Available Starts at $509.0.
SW Score & Breakdown	84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 95% Reviews 60% Momentum 65% Popularity 80%	89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 66% Momentum 66% Popularity 83%
SaaSworthy Awards	Not Available	# 7 Fastest Growing

Features

Total Features	8 Features	9 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 5 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Online	Online
API Support	Available	Available

Reviews & Ratings

User Rating	Not Available	4.7/5 3 user ratings
Rating Distribution	Not Available	Excellent 66.7% Very Good 33.3% Average 0% Poor 0% Terrible 0%
Review Summary	Not Available	Ortto is a popular CRM and marketing automation tool lauded for its user-friendly interface, particularly for setting up visual journeys and email campaigns. Users praise its robust automation capabilities, seamless integration with Salesforce, and efficient lead management. However, some users find the learning curve steep, particularly for complex workflows. While the platform offers a wide range of features, some users may find the pricing to be high, and the lack of native integrations can be frustrating. Additionally, the transition from Autopilot to Ortto can be challenging, with users reporting confusion and occasional technical issues. Overall, Ortto is a powerful tool for businesses looking to improve their email marketing and customer engagement strategies, but it requires a time investment to fully master its capabilities.
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Pricing

Pricing Options	Free Trial Available Starts at $99.00. Offers Free-forever plan.	Free Trial Available Starts at $509.0.
Pricing Plans Monthly Plans Annual Plans	Free Free Starter $99.00 $99.00 Medium $499.00 $499.00	Professional $509.00 $599.00 per month Enterprise $1,699.00 $1,999.00 per month
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