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91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ActiveDEMAND logo
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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Overview

Description A flexible marketing platform that is designed for the digital marketing agencies and SMB organizations to promote their products and services. The features offered by ActiveDEMAND include email marketing, call tracking, appointment scheduling, lead scoring, event marketing, behavioural segmentation, landing pages, social media and much more. With powerful newsletters and special promotions, you can retain old customers and expand the horizon of your business network. It enables businesses to boost marketing efforts through streamlining campaign management and attribution reporting. Besides, it also integrates your business with other businesses and marketing applications. Read more WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across ten communication channels. Product and marketing practitioners across the globe design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively. WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. Read more
Pricing Options
  • Free Trial Available
  • Starts at $15.0. Offers Free-forever plan.
  • Free Trial Not Available
  • Offers Custom plan.
SW Score & Breakdown

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    85%
  • Momentum
    65%
  • Popularity
    77%

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    81%
  • Momentum
    67%
  • Popularity
    85%
SaaSworthy Awards # 19 Most Popular # 19 Highly Rated # 9 Fastest Growing # 9 Most Popular

Features

Total Features
10 Features
10 Features
Common Features for All
    Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
    Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
    Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
    Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
    Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
    Lead Management A systemized and organized way of managing all your leads and their conversation.
    Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.
    Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
    Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
    Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 7 More - Show Less
    • Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
      Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
      Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
      Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
      Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
      Lead Management A systemized and organized way of managing all your leads and their conversation.
      Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.
      Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
      Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
      Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 7 More - Show Less
  • Technical Details

    Organization Types Supported
    • Large Enterprises
    • Medium Business
    • Small Business
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • SaaS/Web/Cloud
    Modes of Support
    • 24/7 (Live rep)
    • Business Hours
    • Online
    • 24/7 (Live rep)
    • Business Hours
    • Online
    API Support
    • Available
    • Available

    Reviews & Ratings

    User Rating
    4.5/5 169 user ratings
    4.4/5 47 user ratings
    Rating Distribution
    • Excellent

      62.7%
    • Very Good

      27.2%
    • Average

      7.7%
    • Poor

      1.2%
    • Terrible

      1.2%
    • Excellent

      44.7%
    • Very Good

      51.1%
    • Average

      2.1%
    • Poor

      2.1%
    • Terrible

      0%
    User Sentiments

      Comprehensive Marketing Tools, Excellent Customer Support, Robust Reporting & Analytics, Effective Lead Generation

      Steep Learning Curve, Occasional Software Bugs, Outdated User Interface, Limited Campaign Templates

      User Friendly Interface, Extensive Integrations, Helpful Customer Support, Effective Journey Feature

      Slow Platform Performance, Limited Reporting Features, Complex Initial Setup, Limited Customization Options

    Review Summary

    Overall, users praise ActiveDEMAND for its user-friendly interface, ease of setup, and comprehensive features. It is lauded for its robust marketing automation capabilities, including email marketing, lead scoring, and campaign management. Additionally, users appreciate its affordability, especially for small businesses and startups. However, some users have reported challenges with customer support and occasional technical glitches. Additionally, a few users have expressed concerns about the platform's reporting and analytics capabilities.

    WebEngage is commonly praised for its user-friendly interface and ease of use, with users highlighting its intuitive design and seamless integration with other platforms. Many reviewers commend its robust analytics and reporting capabilities, allowing for in-depth customer insights and campaign performance tracking. Automation features like drip campaigns, segmentation, and personalized messaging receive positive feedback, enabling businesses to streamline their marketing and communication efforts. Several users appreciate WebEngage's ability to enhance customer engagement, leading to improved customer satisfaction and loyalty. However, some reviewers mention the need for better documentation and onboarding support, as well as occasional issues with data accuracy and reliability.

      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Available
    • Starts at $15.0. Offers Free-forever plan.
    • Free Trial Not Available
    • Offers Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Call Tracker Free

    Email Marketer $15.00 $15.00 per month

    Small Business Marketer $69.00 $69.00 per month

    Corporate Marketer $199.00 $199.00 per month

    WebEngage Custom

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Screenshots Powerful Sales Lead Claiming
    + 7 More
    Webengage accounts
    + 2 More
    Videos Video Thumbnail
    + 2 More
    Video Thumbnail
    + 2 More

    Vendor information

    Company Details Located in: Alberta, Canada Founded in: 2012 Located in: Mumbai, India Founded in: 2011
    Contact Details

    +1 800-658-4305

    https://www.activedemand.com/

    +91 22 6110 2400

    https://webengage.com/

    Social Media Handles

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