ActiveDEMAND vs Lead Liaison Comparison

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ActiveDEMAND

Marketing Automation Software

4.5 169 user ratings

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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Lead Liaison

Marketing Automation Software

4.8 17 user ratings

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Overview

Description	A flexible marketing platform that is designed for the digital marketing agencies and SMB organizations to promote their products and services. The features offered by ActiveDEMAND include email marketing, call tracking, appointment scheduling, lead scoring, event marketing, behavioural segmentation, landing pages, social media and much more. With powerful newsletters and special promotions, you can retain old customers and expand the horizon of your business network. It enables businesses to boost marketing efforts through streamlining campaign management and attribution reporting. Besides, it also integrates your business with other businesses and marketing applications. Read more	Lead Liaison offers lead scoring, lead nurturing, lead distribution, and lead tracking as well as marketing automation and lead management solutions. It allows you to customize your lead capturing form to meet your specific business requirements. You can further modify Lead Liaison by branding the theme with your company's colours or logo. You can tailor handwritten letters, postcards, emails, and SMS messages by combining any combination of data from your events. You can generate an unlimited number of users for your mobile application on an unlimited number of mobile devices. GoExhibit!TM, the company's event lead management solution, enables users to create custom forms, deploy mobile devices quickly, manage lead capture using a mobile app, and then segment, distribute, export, follow up with, and/or nurture leads without missing a beat. Lead Liaison developed a set of sales solutions to make sales reps' lives simpler. They employ methodical sales processes to give your organization the competitive advantage it needs to win big in a competitive market. Furthermore, it collects and updates consent in real-time, ensuring that visitors are well-informed and empowered. Read more
Pricing Options	Free Trial Available Starts at $15.0. Offers Free-forever plan.	Free Trial Not Available Starts at $90.0.
SW Score & Breakdown	91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 85% Momentum 65% Popularity 77%	88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 79% Momentum 63% Popularity 73%
SaaSworthy Awards	# 19 Most Popular # 19 Highly Rated	# 11 Highly Rated # 13 Highly Rated

Features

Total Features	10 Features	9 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.5/5 169 user ratings	4.8/5 17 user ratings
Rating Distribution	Excellent 62.7% Very Good 27.2% Average 7.7% Poor 1.2% Terrible 1.2%	Excellent 82.4% Very Good 17.6% Average 0% Poor 0% Terrible 0%
User Sentiments	Comprehensive Marketing Tools, Excellent Customer Support, Robust Reporting & Analytics, Effective Lead Generation Steep Learning Curve, Occasional Software Bugs, Outdated User Interface, Limited Campaign Templates	Excellent Customer Support, Marketing Automation Capabilities, CRM Integration, Website Visitor Tracking Complex Navigation, Limited CRM Functionality, Outdated User Interface, Expensive Pricing Model
Review Summary	Overall, users praise ActiveDEMAND for its user-friendly interface, ease of setup, and comprehensive features. It is lauded for its robust marketing automation capabilities, including email marketing, lead scoring, and campaign management. Additionally, users appreciate its affordability, especially for small businesses and startups. However, some users have reported challenges with customer support and occasional technical glitches. Additionally, a few users have expressed concerns about the platform's reporting and analytics capabilities.	Lead Liaison is a marketing automation and visitor tracking platform that is praised for its speed, organization, and informative features. While some users find the interface a bit dated and desire more plan flexibility, Lead Liaison is universally lauded for its exceptional customer service and support. Reviewers highlight the platform's ability to enhance lead generation, optimize marketing campaigns, and provide valuable insights into website traffic. However, some users have noted limitations with the built-in CRM and landing page creator, suggesting that it's better suited for smaller businesses or those seeking a streamlined solution.
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Pricing

Pricing Options	Free Trial Available Starts at $15.0. Offers Free-forever plan.	Free Trial Not Available Starts at $90.0.
Pricing Plans Monthly Plans Annual Plans	Call Tracker Free Email Marketer $15.00 $15.00 per month Small Business Marketer $69.00 $69.00 per month Corporate Marketer $199.00 $199.00 per month	Sales Enablement $90.00 $90.00 per user / month Inbound $250.00 $250.00 per month Omnibound $780.00 $780.00 per month Lifecycle $1,500.00 $1,500.00 per month Event Lead Management Others Run Your Own Events Others
	View Detailed Pricing	View Detailed Pricing

Alternatives

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	View All ActiveDEMAND Alternatives	View All Lead Liaison Alternatives