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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Marketing Automation Software

4.4 133 user ratings

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Overview

Description ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers. It also lets you connect and collaborate with the users through their forums as well as other social media platforms. ActiveCampaign pricing plans are affordable and they also offer discounts to the non-profit organizations. Read more Drip is an email marketing automation tool. A simple to use, intuitive tool - Drip helps users to connect and engage their customers on a personal level with a smarter ecommerce managing system. With a flexible API, simple migration and a large collection of integrations, Drip is able to adapt to any marketing campaign strategy of your choice and work in perfect harmony with it to produce desired results. Integrating Drip to your other tools boosts its capabilities, you never miss out on important details and activities going on with your marketing campaign. You can customize your content to make relevant recommendations, keeping your customers happy and boosting your online sales. An analytics and reports function is provided to let you know what is working and what is not with your customers. By depending on the reliable statistics and metrics provided, you have an idea of trends and what is popular with your customers. Drip also features an advanced events and tracking system, Zapier integration, a rich automations builder and uses a tag-based system. Read more
Pricing Options
  • Free Trial Available
  • Starts at $15.0.
  • Free Trial Available
  • Starts at $39.0.
SW Score & Breakdown

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    100%
  • Momentum
    68%
  • Popularity
    90%

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    79%
  • Momentum
    60%
  • Popularity
    82%
SaaSworthy Awards # 1 Most Worthy # 1 Fastest Growing # 11 Most Popular # 14 Most Popular

Features

Total Features
10 Features
10 Features
Common Features for All
    Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
    Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
    Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
    Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
    Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
    Lead Management A systemized and organized way of managing all your leads and their conversation.
    Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.
    Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
    Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
    Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 7 More - Show Less
    • Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
      Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
      Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
      Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
      Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
      Lead Management A systemized and organized way of managing all your leads and their conversation.
      Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.
      Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
      Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
      Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 7 More - Show Less
  • Technical Details

    Organization Types Supported
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    Modes of Support
    • 24/7 (Live rep)
    • Business Hours
    • Online
    • 24/7 (Live rep)
    • Business Hours
    • Online
    API Support
    • Available
    • Available

    Reviews & Ratings

    User Rating
    4.4/5 6,037 user ratings
    4.4/5 133 user ratings
    Rating Distribution
    • Excellent

      57.6%
    • Very Good

      33.8%
    • Average

      4.1%
    • Poor

      1.5%
    • Terrible

      3%
    • Excellent

      55.6%
    • Very Good

      37.6%
    • Average

      3%
    • Poor

      1.5%
    • Terrible

      2.3%
    User Sentiments

      Robust Automation Features, Excellent Customer Support, Extensive Integrations, User-Friendly Interface

      Sluggish Website Performance, Email Deliverability Issues, Complicated CRM Functionality, Limited Email Template Customization

      Powerful Automation Workflows, Easy to Use Interface, Extensive Integrations, Comprehensive Email Marketing Features

      Occasional Software Bugs/Glitches, Limited Email Template Customizations, Steep Learning Curve, Slow Customer Support

    Review Summary

    Many users find ActiveCampaign easy to use and navigate, with a user-friendly interface and comprehensive features. Its automation capabilities, such as email marketing, landing page creation, and contact management, receive praise for streamlining workflows and improving efficiency. However, some reviewers express concerns about occasional technical glitches, limited customization options, and the need for comprehensive training to fully utilize the platform's potential.

    Reviewers generally find the software easy to use, praising its user-friendly interface, intuitive design, and comprehensive onboarding materials. They commend its email marketing capabilities, highlighting the user-friendly drag-and-drop editor, customizable templates, and automation features. Additionally, reviewers appreciate the software's analytics and reporting capabilities, which provide valuable insights into campaign performance and customer engagement. However, some users express concerns regarding the software's pricing, suggesting that it may be expensive for small businesses or startups.

      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Available
    • Starts at $15.0.
    • Free Trial Available
    • Starts at $39.0.
    Pricing Plans
    Monthly Plans Annual Plans

    Starter $15.00 $15.00 per month

    Plus $49.00 $49.00 per month

    Pro $79.00 $79.00 per month

    Enterprise $145.00 $145.00 per month

    Drip $39.00 $39.00 per month

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Screenshots All essential actions
    + 6 More
    Qualified lead
    + 6 More
    Videos Video Thumbnail
    + 1 More
    Video Thumbnail
    + 4 More

    Vendor information

    Company Details Located in: Chicago, Illinois Founded in: 2003 Located in: Minneapolis, Minnesota Founded in: 2013
    Contact Details

    +1 800-357-0402

    https://www.activecampaign.com/

    Not available

    https://www.drip.com/

    Social Media Handles

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