ActiveCampaign vs Alterian Real-Time CX Platform Comparison

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

ActiveCampaign

Marketing Automation Software

4.4 6,037 user ratings

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78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Alterian Real-Time CX Platform

Marketing Automation Software

3.8 9 user ratings

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Overview

Description	ActiveCampaign is designed by combining the all-around abilities of marketing automation, email marketing and Customer Relationship Management automation. It is suitable for any business size. With the phenomenal drag-and-drop interface, you can send beautiful newsletters, build and design email campaigns to engage their audience, thereby converting more contacts into customers. It also lets you connect and collaborate with the users through their forums as well as other social media platforms. ActiveCampaign pricing plans are affordable and they also offer discounts to the non-profit organizations. Read more	Alterian Real-Time CX Platform can be relied upon to predict orchestrate and track down customer-specific interactions throughout. The platform can be relied upon to speed up decision making and integrate customer experiences across different user channels. Based on the latest AI technology, Alterian Real-Time CX Platform ensures rapid time to value, connecting activities initiated by brands and their end users alike. A clear out of the box journey analytic dashboard present within can be relied upon to monitor behavioural changes across different channels, track down initiative wise benefits and test specific outcomes as well. Also, business-specific journeys can be automated within the Alterian Real-Time CX Platform’s separate dashboard comprising AI-Driven decision-making metrics and automated testing criteria. Because offline and online integrations are both available it gets quite an easy task with this particular software to enable rapid digital transformation and integrate customer-specific journeys across different channels. Lastly, an highly resilient and distributed architecture of the Alterian Real-Time CX Platform is of the utmost benefit. Read more
Pricing Options	Free Trial Available Starts at $15.0.	Free Trial Not Available Offers Custom plan.
SW Score & Breakdown	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 100% Momentum 68% Popularity 90%	78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 84% Reviews 70% Momentum 60% Popularity 70%
SaaSworthy Awards	# 1 Most Worthy # 1 Fastest Growing	Not Available

Features

Total Features	10 Features	6 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 3 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	NA

Reviews & Ratings

User Rating	4.4/5 6,037 user ratings	3.8/5 9 user ratings
Rating Distribution	Excellent 57.6% Very Good 33.8% Average 4.1% Poor 1.5% Terrible 3%	Excellent 33.3% Very Good 33.3% Average 22.2% Poor 0% Terrible 11.1%
User Sentiments	Robust Automation Features, Excellent Customer Support, Extensive Integrations, User-Friendly Interface Sluggish Website Performance, Email Deliverability Issues, Complicated CRM Functionality, Limited Email Template Customization	Not Available
Review Summary	Many users find ActiveCampaign easy to use and navigate, with a user-friendly interface and comprehensive features. Its automation capabilities, such as email marketing, landing page creation, and contact management, receive praise for streamlining workflows and improving efficiency. However, some reviewers express concerns about occasional technical glitches, limited customization options, and the need for comprehensive training to fully utilize the platform's potential.	Not Available
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Pricing

Pricing Options	Free Trial Available Starts at $15.0.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Starter $15.00 $15.00 per month Plus $49.00 $49.00 per month Pro $79.00 $79.00 per month Enterprise $145.00 $145.00 per month	Alterian Real-Time CX Platform Custom
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Alternatives

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	View All ActiveCampaign Alternatives	View All Alterian Real-Time CX Platform Alternatives