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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Act-On enables you to take control of your marketing campaign instead of relying on developers with its easy to use landing pages and forms. Its lead scoring and lead nurturing tools help you convert leads into prospective customers. Conduct A/B testing between your messaging strategies and get to know which one is the most effective. With Act-On’s intelligence tools, empower your sales team to close out more and more deals. Its SEO tools help your website draw more visitors which might turn out to be your prospective clients. The Act-On marketing automation software maintains your brand’s standard while maximizing the outreach of its message. Read more | Customer.io is a comprehensive marketing platform that helps marketers to send data-driven emails, SMS, and push notifications. The platform’s RESTful API helps marketers create, update and delete customers from their database easily. It also enables users to add third-party integrations, such as Segment, Hull, mParticle, RudderStack, and more. With Customer.io, businesses can easily divide their audience into different segments and target a particular group of people as per their designed marketing strategy. Apart from the group, users can even separate an individual from the group and easily monitor their event-wise logs, attribution data, messages received by them, and more. The transactional API facility offered by the platform enables marketers to customize transactional messages in their own way. Customer.io can be used to send multichannel newsletters within customers’ timezones. Users can also monitor their message leaderboard, conduct active A/B tests, streamline metrics delivery, and segment memberships, all from a single dashboard. Apart from that, marketers also get to compare campaigns, newsletters, and other metrics with the help of detailed analytical reports offered by the same. Read more |
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| SW Score & Breakdown |
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| SaaSworthy Awards | # 14 Most Popular # 13 Highly Rated | # 10 Fastest Growing # 15 Most Popular |
| Total Features |
10 Features
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10 Features
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| Common Features for All |
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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| User Sentiments |
Easy to Use Interface, Extensive Email Marketing Features, Excellent Customer Support, Seamless Salesforce Integration Limited Landing Page Design Capabilities, Slow Loading Times, Outdated User Interface, Limited Social Media Features |
Not Available
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| Review Summary |
The majority of reviewers find the software easy to use and navigate, praising its user-friendly interface and intuitive design. Many appreciate the wide range of features available, noting its comprehensiveness and flexibility. The ability to automate marketing tasks and campaigns is a key selling point, as it saves time and improves efficiency. Additionally, the customer support team receives consistent praise for their responsiveness and helpfulness. However, some reviewers express concerns about the cost, reporting that it can be expensive compared to similar products. Others mention occasional technical glitches and limited customization options. |
Customer.io is praised for its ease of use, powerful automation features, and integration with other platforms, particularly Segment. Users find it a valuable solution for building complex marketing workflows and nurturing leads. However, some users note limitations in the email editor, reporting capabilities, and a steep learning curve for non-technical users. There is also concern about pricing for larger user bases. |
| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Professional $900.00 $900.00 per month Enterprise Custom |
Essentials $100.00 $100.00 per month Premium $1,000.00 $1,000.00 per month Enterprise Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots |
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| Videos |
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| Company Details | Located in: Portland, Oregon Founded in: 2008 | Located in: Portland, Oregon Founded in: 2012 |
| Contact Details |
+1 877-530-1555 |
Not available |
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