Oracle Responsys Reviews

Recently Responsys integrated wider channels to its inventories like Facebook, Messanger, etc. which is sllowing me to streamline experiences for nurturing the users. It's flexible and advanced filtering options are cherry onthe cake.

There's no dislikes as such however the Brand has not yet marketed its own product especially when there are other big players like Adobe, Salesforce Marketing, etc.

Currently there are many Automation softwares available in the market, but specialities like Push Notifications and Marketing Automations and it is Cost efficient for all Marketing efforts.

Set it and forget it. Once you've setup a workflow it's smooth sailing.

It's impossible to report on. This is unacceptable. We send over 50,000 emails a month and we can't properly report on any of it.

I would never ever recommend this if you have to report on your data. And if you can't report on your data, what is the point or purchasing or using this software?

Reporting is useless. I would not recommend this product to anyone.

easy to navigate through the product, the possibilities you can do in terms of targeting and creative

I wish we can set up launch time by region so I dont have to recreate multiple campaigns for each region

NA

I send emails every day. I try to reach my costumers that way.

I like that it allows for different styles of surveys.

I do not like the way the scales are set up.

Organizational opinions were gathered.

Very complete in terms of use of data e lifecycle building.

It is not user friendilly, demands a few tecnical skills wich implies in barriers to teams among comapnies.

Marketing Automation starategy. Responsys have been vary usefull to data analysis.

The platform is easy to use and promote. It also has the flexibility to support advanced solutions.

The assumption that every marketer is at the orchestration level to work with the advance product features and integrations. Develop more white papers and case studies and make the Top Liners community more robust.

I'm a consultant so all. The platform has easy concepts to teach to clients and improve their experience.

ease of personalization of the email content

gets a little qurky. design for larger screens

retail marketing

We find Reponsys to be much more user friendly than some of the competitors. There are so many great ways to set up programs and tie emails together with SMS that we find very valuable.

Support can be lacking. I feel as though they use a canned list of responses and don't actually take into account what the customer has decribed in the ticket. We also manage 13 brands and having to log in and out of Responsys is a huge pain and waste of time.

Lifecyle journeys - and we are working towards more relevant content to the right person.

Usability, flexibility, programs are the highlights for me.

Event data is not exposed in platform, not a good view of activities for a single customer

Flexibility, speed, platform reliability and ability to execute complex personalizations. We are working on all of it!

What I like the best is that I can send millions of emails within minutes, everything is reliable and works great. The filters, the HTMLs, the SQL etc.

What I dislike is the fact that I cant send a proof for specific users. Sometimes I want to double check how a specific user would see my email but unfortunately I am not able to do that.

I use to send email marketing campaigns everyday.