Metadata.io Reviews

It's powerful and easy to use. Especially if you are running ads on multiple platforms, it's challenging to keep track of everything and log into various ads platforms to upload ads. With metadata this process is massively simplified - one log in, and you can quickly add creative and copy and duplicate ads across platforms. That plus the better targeting and reporting options make it a no brainer.

You do lose some of the control you get when you're working directly in an ads manager. For example, in the past when I ran ads on FB I would use existing ads with tons of social proof built up (reactions, comments, shares). Over time these ads become real assets for the business. In Metadata, every new test creates a new ad that starts from scratch when it comes to social proof (frankly all platforms like metadata do this, so it isn't specific to them necessarily). Not really a make or break, but that would be a cool feature to add at some point.

Running ads across multiple platforms without a dedicated ads manager. Lot of time savings on uploading ads, launching new tests and offers, managing budgets (happens automatically), and reporting.

Metadata is extremely easy to use on a daily basis and easy to implement with your tech stack (especially thanks to the help from their support teams). The platform gives you access to more dynamic audiences, easier A/B testing, and has dramatically improved social ad performance for my team at two separate companies.

In LinkedIn, Metadata campaigns will sync to only one campaign group. My advice is to set up an easy campaign naming convention that can be followed on Metadata and in native LinkedIn campaigns.

Metadata helps keep all ad audiences up-to-date and accurate while improving our ROI and pipeline impact from paid media.

As a team of one, saving three to five hours daily with Metadata’s automation and optimization features has been invaluable. It’s freed up my time to focus on more strategic initiatives, driving better results for our company.

Would be great if they brought back display ads with great inventory slots.

Metadata enabled us to scale their marketing efforts efficiently. The platform supported their strategic vision and delivered high-value campaigns, driving overall business growth.

Metadata.io has an amazing intent database that allows me to finally reach the RIGHT audience! So I won't be wasting my advertising dollars on getting the ads in front of the wrong eyeballs anymore. So excited!

I do wish there was a resource library where I could self train, but the training they are providing is great. So maybe this isn't even necessary.

In the past, we haven't been able to determine who is seeing our ads or what pipeline is generated from our ads. Metadata.io gives us much more insight into who we are serving our ads to, as well as if we are seeing an ROI.

Building and optimizing LinkedIn, Facebook, and Instagram ads out of one hub is a HUGE time-saver. Also, the ability to aggregate data for creative performance across channels is magic. It's clear that Metadata is investing heavily in its reporting functionality, which means this will only get better over time. As a lean social team, I simply would not go back to running our programs natively in-platform.

Change management is a bit of a feat. Optimizing video campaigns can require some muscle + discipline around auto-pause settings out the gate, since they may not hit CTR or CPC thresholds even when view rates and engagement are strong. New feature releases from LinkedIn are not immediately available on Metadata, so if you want to test new products, you'll likely have to do that natively in-platform for a short time.

Time savings -- Context switching between Meta Ads Manager and LinkedIn Ads Manager for ads with the same (or similar) creatives is a time suck. Metadata gives you the ability to build an ad for 1 platform and then duplicate it for the others.

Reporting -- Of course you can create BI reports with platform data across LinkedIn and Meta, but do you have a marketing analyst on the team? It's much faster and simpler with Metadata.

Metadata is a super powerful tool with percise targeting. Not to mention the world-class support has been amazing getting our team up and running during implementation!

Not much if anything at all! We are eager to see the tool in action as we ramp up.

Better targeting on our paid programs.

The platform is very powerful yet intuitive and helped us target a key audience, iterate on messaging, and test a ton of variables in a campaign tied to our business goals. I trust both the automation and the tool and the expertise of the team - the Customer Success team (s/o Heidi and Matt!) was instrumental in my onboarding and the success of our latest campaign. Our company has partnered wiht Metadata for a long time, but as a new user, I really appreciated the partnership.

There are a couple kinds of social media ads (e.g. LinkedIn right rail ads) that have to be done in the native platforms vs. in Metadata. I would prefer to use Metadata for everything!

I had a very tailored niche of accounts to reach with targeted marketing tied to key business goals.

I could probably end my review with just the title, but I'm a big fan of MetaData, so I will continue. The easy of use to combine audiences into target groups and reuse those groups across multiple campaigns is a real game changer. We save a lot of time managing our spend each month with the budget groups feature, and the optimizer has helped us reduce our CPL in <6 months.

As I write this review on 11/28/23, there are still some missing key features. Specifically, the ability to create native campaigns with multiple ads in them. I'm told this feature is on their roadmap, so check when you're considering the purchase. This doens't make MetaData unusable, but it causes us to still use native campaigns in a few use cases where we otherwise would not.

Our audiences in LinkedIn are more up to date, and we've been able to find success on Meta's ad platforms where previously we did not. 10/10 would recommend for any B2B Marketer.

Ease of integration. Support response is great!

The integrations get turned off randomly.

R

Being able to target the accounts on our ICP on Facebook makes Metadata an invaluable product for us. Not to mention we get the best service from our Success Managers. Who are absolutely some of the best I have ever worked with.

Wish it didn't take so long to get set up and running. But there are a lot of moving pieces. I'm sure it will be better soon but Its definitely worth the setup time.

Make sure to get all parties to the table when getting set up. Marketing Ops, Demand Gen and anyone else to make sure everyone is on the same page.

Being able to target the accounts on our ICP on Facebook. To basically use the same audiences from LinkedIn with Facebook. We are able to spend exactly where we want when we want rather than guessing. We also use Metadata.io for tracking our performance from impression to close-won.