mediasmart Reviews

Easy-to-use, reports section, real time bidding capabilities

Relatively expensive, also it has some bugs sometimes (rarely)

I would say engaging ad units

The team is pro active is getting solutions & new tech in market. they get products & tech which are cutting edge & industry first.

downside is it cannibalises my other OTT & CTV buys.

Smart data led audience targeting. also for CTV+HH sync, it helps us garner CTA whilst we reach the household, address audience which we otherwise could not & measure performance for CTV campaigns.

Drive to store campaigns and all the data it provides per campaign. The reporting tools have greatly improved, allowing us to have a better understanding of the results per campaign.

There are some limits regarding the reach of some formats like DOOH and CTV. We've noticed that LATAM reach is very low in some countries. We would like to implement new ad formats in the region but the lack of inventory complicate things a little bit.

Correctly read all the knowledge base to understad how to set up campaigns and use all the tools available within the platform.

Innovation in digital formats in LATAM. We can provide a new way of digital advertising thanks to the technologies incorporated into Mediasmart´s DSP such as CTV, DOOH and other new formats.

setup process really easy to understand, reporting part i very well organized

Audiences targeting , not enough to get desire audiences, and proxy targeting with radius

Client love the result we are giving from platform, they getting desire targeting options

the practicality of campaign creation and optimization

Reports, too complicated and doesn't always deliver the data we need

Considering the lack of a DSP, we were able to include it in our strategy and programmatic delivery

The pricing to reach large numbers of people is way more affordable than other platforms, and I love the ability to go in and edit our own campaigns without a middleman.

It is hard to reach people if you don't set a very wide geographic radius. If we want to just target a few streets around individual buildings, our campaigns don't get traction, even within large, busy cities.

Reaching certain geographic areas with our campaigns in a media-worthy way.

Suporte, além da plataforma ser muito bem estruturada o suporte da Smart nas campanhas é uma das coiss que mais no chamou atenção e faz priorizarmos plataforma

formatos especiais, sentimpos falta de ter um resultado melhor em CTR, os formatos impactam diretamente no resultado, acho que essa parte pode se pensar em criar algo

performar as campanhas

The ease of uploading the creatives and creating campaigns and the delivery is very good!

The simple report doesn't come with all the metrics we need

Not everyone has dsp, it made it a lot easier to run via smart media for that

very colorful & interactive dashboard; fast & easy to use reporting section

the creatives section - it`s super time consuming to upload many creatives; also, the split between approved and pending approval creatives is kind of hard to navigate

extensive reporting section for NEXD creatives - still pending; audiences section is "out of service" for the moment

They have innovative solutions, tapping into the new age needs and objectives for brands and audiences

Nothing - They have a complete set of products that caters to all objectives

They eliminate the clutter and overpricing of linear TV, offering a modern take on TV advertising