Comscore

About Comscore

Comscore is a trusted partner for planning, transacting, and evaluating media across platforms. Connect the dots across multiple data sources to discover and act upon new opportunities to drive business growth. Build your business around the transformative currency for media measurement in a cross-platform world. Understand the impact of media and marketing efforts so you can improve ROI and make future decisions with confidence.

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Pricing

Free Trial Not Available
Offers Custom plan.
View Detailed Pricing

Platforms Supported

Browser Based (Cloud)
Mobile App (Android, iOS)

Organization Types Supported

All (Small, Medium, Large)

API Support

NA

Modes of Support

Online

Comscore Features

Show Feature Explanation

Social Media Metrics

Users can measure and improve social media marketing performance

Performance Metrics

Helps in measuring the performance, activities, and behavior of the employees/students individually or collectively as a team

Dashboard

A digital insight of reports and other workings on a single screen

Analytics (Website)

Displays statistics of websites traffic and user behavior

Comscore Pricing

Free Trial

Not available

Pricing Options

Premium Plans ( Quotation Based )

Pricing Plans

Comscore Custom

Features

Digital Campaign Ratings
Viewability
Branded Content
Ad and Creative Measurement
Multi-Platform Content Measurement
Multi-Platform Video Measurement
Mobile Measurement
Ad and Creative Measurement
Multi-Platform Digital Planning
Path-to-Purchase Research
Branded Content
International Box Office Reporting
Electronic Box Office Transaction Reporting
Theatrical Marketing Campaign Measurement

Disclaimer: The pricing details were last updated on 09/12/2020 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

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Comscore Reviews

User Rating

4.3/5 (Based on 72 Ratings)

Rating Distribution

Excellent
45.8%
Very Good
44.4%
Average
6.9%
Poor
1.4%
Terrible
1.4%

User Sentiments

Accurate Digital Measurement, Comprehensive Analytics, Valuable Customer Insights, Easy to Use Interface

Limited Publisher Availability, Outdated User Interface, Data Accuracy Concerns, Lack of Granular Data in Specific Areas

Do You Use Comscore?

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Review Summary

Comscore is a widely-used digital media measurement platform praised for its comprehensive data, particularly its audience insights and reach/frequency metrics. Users appreciate the platform's ability to track consumer behavior across various devices and platforms, enabling informed decision-making for media planning and advertising strategies. However, some users express concerns about the user interface, which can be clunky and difficult to navigate, particularly for new users. Additionally, data accuracy and the platform's limited availability for certain markets or platforms are common points of feedback. Despite these shortcomings, Comscore remains a valuable resource for agencies and businesses seeking trusted data for digital performance analysis.