Quantcast Measure

About Quantcast Measure

Quantcast Measure is a comprehensive audience measurement and analytics platform that helps organisations to get a clear understanding of their audience and deliver improved experiences. The platform helps users to gain real-time insight and research the demographic and psychographic composition of target groups accordingly. With demographic insights, organisations can create accurate audience profiles that contain information like age, family, gender, income, location, education and occupation. On the other hand, psychographic data help them to know what brands their audience buys, what cars they drive and what media they check out (external). The collection of these unique insights allows organisations to create more relevant ad campaigns, messages and content. Quantcast Measure enables users to see the composition of their engaged audience from the last 30 days, to know if they are regulars, passers-by or fanatics. The platform even helps organisations to understand their total reach by looking at the unduplicated traffic metrics available over their website. In addition, businesses can also find out their visitors country, time period, types of devices they use and more.