RevTrax Alternatives: Top 10 Customer Advocacy Software in 2025

EarlyParrot is a tool used to integrate referral marketing solution for SaaS, E-Commerce, and Email list building. Easy to install and gamify your campaigns. Reward your referrers with a coupon code, a secret link, a downloadable or an account upgrade. Block disposable emails, confirm all social media shares via IP tracking. Import your existing customers via CSV list. The software integrates with Drupal, Magento, WordPress, and more.

Zuberance contains a panel of advocates and ambassador marketing experts. It is one of the most preferred and revered word-of-mouth marketing companies, providing a lot of tools for proper advocacy along with reviews and stories that are entirely authentic and reliable. Zuberance also makes it easier to generate ample lead referrals, most of which undergo successful and rather profitable conversions. The questions posed by prospective leads are all answered by direct brand advocates and client security is something that is quintessentially taken care of. Further, the performances are tracked in real-time, offering brands a real-time idea of how their advocacy is performing and being accepted by the immediate audience. Advocates, initially, are identified and contacted through surveys and email replies that also includes social listening and direct engagement. And are then given multiple options to mobilise client brands through positive reviews, positive content, referrals and even communities. Zuberance then analyses and optimises the collective performance with ample suggestions for improvising the campaigns.

InviteReferrals is the best referral software for mobile apps. It helps businesses to grow and acquire new customers through referral marketing. Trusted by more than 20,000 customers, many renowned brands have tasted the success of referral marketing through InviteReferrals software. Its usage is pretty simple. Customers need to invite friends through the referral program, and friends need to accept the invite and install the app. This referral software then sends coupons to the referrer over email for driving a referral install. The Referral Program Widgets adapt themselves automatically according to the platform like a tablet, desktop or mobile. Moreover, this software also features an intuitive customer referral program analytics which includes invites filtered by several referral channels. It tracks every step of the program, from shares to clicks to successful conversions. InviteReferrals also provides an editor that helps with a complete referral campaign designing and execution. InviteReferrals promises to deliver 65% new business and offers 16% higher lifetime value.

Omneo provides the ability to deliver powerful experiences to customers by integrating customer-facing and back-end systems, eliminating the need to manage multiple platforms and programs. With one unified platform, gain insights from a centralized customer data system to identify opportunities and seamlessly deliver a suite of customer-focused multi-channel services, experiences, and communications.

OmniOMS Customer Communication Management Suite software is a platform used to optimize better customers’ experiences. The software offers ready-to-use template and visual designer to enhance content-rich communications. Collaborate with teams in real-time with case routing and prioritization to automate responses. Measure the performance of workflows with reports. Small, Medium companies make use of the software.

Friendbuy is an intuitive referral marketing platform that accelerates customer acquisition and loyalty for the world’s most innovative brands. Referrals are the best channels for dynamic business growth including the highest LTV and lowest CPA. The platform’s refer-a-friend programs, offer unsurpassed ROI, expanding their reach and transforming customers into loyal and engaged brand advocates. Growth marketers use this platform to refine user experience and boost revenue by rapidly testing and validating the factors that drive their customers to purchase and share. Friendbuy understands the importance of an interconnected ecosystem of marketing and automation tools. Once integrated, the team of Friendbuy makes it possible to connect it into data warehouses, subscription billing platforms, and business intelligence. Also, its best-in-class Customer Success and Onboarding Experts think out-of-the-box to get growth marketers going with best-practice implementations, run high-performing campaigns and referral contests. Friendbuy’s robust reporting and analytics suite reveal metrics that matter. Not only this referral marketing platform works with billion-dollar brands but also with startups.