Etropo Alternatives: Top 10 Marketing Analytics Software in 2025

TrackMaven is a marketing analytics software that enables users to connect and monitor marketing performance across different channels, which would help them tie details to the bigger picture. The software aims to make data the asset to one’s business via social media platforms, ads, website analytics, content, SEO and traffic, social listening, competitive intelligence, and influencer marketing. One can easily get back to what they love, and use the software to become the reporting and insights team to help one stay focused on sharing their brand’s story. Developers have designed this software in a way, which combines marketing expertise and knowledge with world-class technologies. TrackMaven has widely helped marketers to drive expected results in the simplest manner and that too, without consuming much time. With this application, marketers can boost their ROI by overcoming even difficult situations and decision-making processes. Marketers can draw insights from any online marketing channel, including Facebook, Instagram, Instagram Ads, Google Analytics, YouTube, Linkedin and many more.

DOZ is an Online Campaign Management Software. They set-up a custom and efficient online strategy to achieve your business goals. Improve your visibility on the internet and grow the number of daily visitors to your websites or apps. Turn your visitors into qualified leads and customers to increase your revenue. The build an eye-catching and unique identity that speaks to your market and to your customers.

Supermetrics is a performance management tool that offers solutions to bring all marketing metrics in one place. Relevant data sets can be pulled from several sources using integrations with Google Analytics, Google Ads, Facebook, Bing, Twitter, Linkedin, and other marketing platforms. Supermetrics for Google Sheets allows users to report, monitor effortlessly, and analyze in Google Sheets and provides all the metrics and dimensions users may need. Users can even automate manual data transfer and save time with automated reporting. Supermetrics for Google Data Studio lets users build world-class marketing reports and dashboards in Google Data Studio. Users can connect to PPC, SEO, social, analytics, and other marketing platforms and compare Google Ads, Facebook, Instagram, Twitter, Linkedin, and Bing campaigns in the same charts. Marketing reports can be created quickly using built-in templates. The software integrates with AdRoll, Stripe, Yandex, Metrica, MailChimp, Quora Ads, Optimizely, Searchmetrics, Criteo, Instagram, Pinterest, Reddit, Tumblr, Vimeo, VKontakte, and many more.

DeltaX Assistant software is a platform used to gain insights on Google Ads to manage business workflows. Get instant score on your account and can identify opportunities to optmize your account. Measure the KPIs and receive alerts with AI on spends and ROI. Advertisers, Small and Medium companies make use of the software.

Intelliad is a cloud-based Customer Journey Analytics Software. You will see the context of your marketing strategies via Customer Journey Tracking rather than merely observe individual channels in isolation. You will learn to understand your customers better with intelliAd Customer Journey Tracking and experience a sustained performance boost. Concentrate on the strategic leadership of your search campaigns and leave the automation to the self-learning algorithm of award-winning Bid Management technology.

DigitalMaas software is a Local Marketing Platform used to manage your Google My Business locations at scale.The software offers features like GMB Posts and can respond to Google Reviews, Menus, Photos, and much more. Import your locations and take your audit results to analyse your data and measure the performance of your business. It integrates with Google Analytics, Google Adwords, and more.

Newlytics is made for small businesses and marketing agencies to track their marketing spend and attribution without any development. Newlytics track everything that happens on your websites and landing pages. Discover what your users click on, and how they behave. Every time a visitor contacts you or purchases something, Newlytics attributes their entire history - from the original source. Gain insight into what marketing is working for you. Newlytics automatically tracks conversions, attributes channel costs to them, and calculates the ROI for each one.

iSpot.tv is the new standard in TV ad measurement. This technology takes fast and accurate measures of both linear and streaming investments, allowing users to make informed decisions about the marketing strategy that will drive ROAS. With iSpot.tv's analytics capabilities, they can zero in on potential issues, get creative ideas for optimizing campaigns, and have total control over all aspects of your TV ad investment with easy-to-understand graphical reports. Seamless integrations allow for real-time access to consumer data while proprietary algorithms scan millions of television ads around the clock. By positioning yourself at the forefront of modern marketing with iSpot.tv, they will access powerful insights that will guarantee success time and time again.

Windsor.ai is a marketing attribution software, developed specifically for marketing professionals and enterprises that is utilized to optimize return on investment using the power of Artificial Intelligence. It lets users incorporate all of their marketing data and run advanced marketing attribution models into one place, depending upon their entire customer journey. Windsor.ai enables users to analyze customer journeys to measure business conversions. Moreover, it comprises a data driving marketing feature which allows marketers to create revenue-based decisions promptly. This tool incorporates HubSpot, stripe, Magento, Jira, and much more. Medium and large-scale performance marketers who desire to obtain insights and drive additional performance use the Windsor.ai software. Overall, it is a responsive and API-first product with promising features of collecting, which is spent on various platforms. The flexibility to add any manual expenditure makes it an excellent product. Users can customize the dashboard to suit their analytic needs. The attribution modeling feature enables users to track the result back to the right marketing source, and allows purposeful data science decision making.

Pudding.ai is a real-time ad creative analysis solution that helps marketers understand what elements of creatives help or hurt the performance based on chosen KPIs. The AI analyses images, videos, and copy elements, providing actionable insights and data-driven suggestions to improve future campaigns. Pudding.ai currently supports Facebook, Instagram, Google, YouTube, TikTok, and Pinterest ads.

NYX empowers brands to create high-performing, visually engaging campaigns with minimal effort and maximum impact. With its cutting-edge tools, businesses can seamlessly transform text into eye-catching image ads or dynamic video ads. The AI-powered product photoshoot feature delivers stunning, studio-quality images instantly, removing the need for advanced skills or equipment. NYX goes beyond creativity by offering campaign recommendations, advanced analytics, and smart budget allocations, ensuring every campaign is optimized for better conversions. By refining audience targeting and providing creative analysis with actionable recommendations, NYX helps brands connect with the right audiences in impactful ways. Say goodbye to data silos and inefficiencies NYX integrates advanced insights into a streamlined platform, making it easier than ever to generate campaigns that perform. Perfect for brands looking to boost sales, reduce effort, and remove the skill barrier, NYX is the ultimate partner for scaling growth.

Maralytics is a complete, automated marketing solution that gets data straight from one’s POS giving them real-time, reliable figures. Trusted by many companies, this platform is the best choice to boost their marketing results. Maralytics is used in different industries that include entertainment, hospitality, tourism, retail and e-commerce. To access results from traditional or digital campaigns, big or small businesses use different tools of this platform. Furthermore, it also provides insights to the business organisations about their ROI story for any type of marketing activity. Also, this automated marketed solution allows users to generate customised tailor-made reports with just one click. By using multiple formats, one can gain many ideas that are right for their businesses. On knowing the marketing results, Maraltytics makes sure to create an effective and repeatable system, making business decisions easier and aligning advertising activities with operations. Maralytics has partnered with the top POS systems such as Vend, Square, Xero and Kounta by Lightspeed which provide businesses with smooth and trouble-free integration.

Introducing Qualli, the ultimate solution for effortless user feedback! Gone are the days of struggling to gather valuable insights. With Qualli, they can easily set up automated feedback loops, saving they time and effort. Say goodbye to waiting weeks for feedback – now they can obtain it in a matter of minutes! This innovative platform allows they to capture essential insights directly within their product. Imagine engaging with their users in their natural environment, where they interact most. Qualli seamlessly integrates real-time surveys, ensuring that valuable feedback is received at the right moment. No more hassle of scheduling lengthy interviews or sending out laborious questionnaires. Qualli makes it effortless to connect with their users and obtain their thoughts and opinions instantly. But that's not all with Qualli AI, analyzing survey data has never been easier. This advanced artificial intelligence quickly processes the feedback, providing they with fast and accurate insights. Making informed decisions has never been this simple. Qualli takes the guesswork out of their decision-making process, saving they valuable time and allowing they to focus on what really matters: their product and their customers. Designed with professionals in mind, Qualli is the perfect tool for those seeking a third-party perspective. Whether they are a product manager looking to improve their user experience or a marketing professional aiming to gather customer insights, Qualli has got they covered.

Revlitix brings data-driven decision-making to the marketing world eliminating the tedious manual labor of analysis and simplifying the process so that even the busiest of professionals can take control. This software offers an intuitive interface for all levels of marketing experience and provides visibility into the campaigns quickly, easily, and with minimal effort. With Revlitix, they will find it easier to leverage insights, track KPIs and make decisions based on hard data all rolled into one platform. Get a comprehensive view of all aspects of the marketing strategy, including website performance, ad channels and media spend, lead flow metrics, segmentation reporting and more. Automate data collection processes at every stage while discovering valuable business insights without spending hours in endless spreadsheets. That's why Revlitix is quite simply the ultimate marketing analytics platform offering easy access to data accuracy for smarter decision-making on terms that fit the schedule.

AgencyEasy is the ultimate solution for professionals looking to grow and enhance their digital marketing agency. With AgencyEasy’s fully white-label rank tracker and reporting software, users can easily and accurately track their client’s SEO progress and success. Keep their clients up to date with fresh insights into keywords, rankings, and more all with a professional edge that lets them know you take their business seriously. Because AgencyEasy is white-labeled, they don't have to worry about sacrificing your brand's appearance in favor of efficient management. Their clients will see their corporate identity reflected throughout the dashboard as customized reports are designed in line with their company’s style guidelines. Streamline their operations without having to sacrifice aesthetics or professionalismAgencyEasy takes care of it! What else can AgencyEasy do for you? It allows for deep analytics so that they can monitor nearly any area of the market that is most applicable to them. Compare different markets with competitor data, create insightful visualizations, and delve deeper into trends through AgencyEasy– all while keeping everything perfectly organized in one spot by utilizing powerful strategies including automated campaign tracking setup. With unbeatable organizational capabilities, eye-catching visuals for presentations to clients, easy accessibility, and navigation through the White Label dashboard – it’s easy to see why AgencyEasy is quickly becoming the go-to digital marketing tool of choice for professionals around the world. Make life easier by integrating this powerful tool into their business today!

Marketing Evolution is a consumer-centred, unified marketing performance analytics platform that helps you reach customers more successfully by understanding how they engage at each touchpoint across offline and online channels. It enables you to optimize and measure KPIs (key performance indicators) including sales, engagement, and campaign performance using sophisticated analytics. With Marketing Evolution, you can make the best decisions about your brand-building activities, creative rotation, media mix, long-term planning, and budget by using analytics and campaign suggestions. It offers a client-centric marketing performance system that spans the whole marketing performance life cycle in a single privacy-preserving platform, from exposure to audience analytics to activation. Users get an insights dashboard with reporting and planning tools, set to particular data charts. You get sophisticated reporting capabilities that allow you to examine all of your media investments, effectiveness, and efficiency in one report. It provides marketing teams the opportunity to see how each customer encounter affects the ultimate conversion along the buyer's journey. Additionally, it assesses all media combinations across your intended customer categories to anticipate the cost per effect of marketing scenarios.

Latana is an AI-powered brand tracking software that enables users to gain brand insights and monitor brand performance to elevate growth. It streamlines accessing consumer data, into a single dashboard, thanks to its advanced AI. These consumer insights help the users to scale efficiently in the modern global capitalistic setting. Latana is a brand tracking platform that compiles reliable consumer data from more than 100 countries into a single, user-friendly dashboard. It provides world-class, scalable information to help companies make smarter marketing decisions. You can track changes, do comparisons with competitors, optimize your brand’s performance, and segment your audience with Latana. Brand tracking has never been easier before but with Lantana’s AI, it’s just a piece of cake. Lantana is trusted by leading global brands like Philips and Unilever, so you can never go wrong by this choice. The software additionally offers a dashboard to its users with easy to access data and flexible segmentation. Users can personalize their dashboards according to their requirements using combinations of audience segments, geography, brand, time period, and KPIs. The software offers 3 premium pricing plans depending on their features and advancement level. They also offer a free trial version to try their features before making the actual purchase.

Backona AI transforms marketing analytics by simplifying data insights and making them actionable. Designed to integrate seamlessly with Google Analytics, it streamlines workflows and saves marketers time so they can focus on what matters most. The intuitive chat-style interface enables users to instantly uncover KPIs, trends, and insights—no technical skills needed. Personalized reports are delivered in plain language, accompanied by visually engaging charts that are easy to interpret and export as shareable PNGs for seamless collaboration. Proactive AI-driven recommendations help businesses enhance ROI, forecast outcomes, and stay ahead of consumer trends. Backona elevates A/B testing with tailored insights and simplifies budget planning by measuring spend efficiency and comparing campaign performance in one cohesive view. By turning complex data into clear visuals and actionable strategies, Backona empowers marketers to make smarter decisions, save time, and maximize impact. It’s the ultimate tool for achieving efficient, data-driven marketing success.

Growth Channel is an automated marketing intelligence platform that generates marketing plans with accurate analysis, customer profile segments and data-driven growth strategies intact. It provides intelligence solutions for every industry including B2B, Retail, Healthcare, Financial, NFT, Travel and more. With Growth Channel Activate, one can launch, manage and optimise omnichannel campaigns across Web Displays, Social, Mobile, Video, Digital Out-of-Home and Audio Networks. Using micro-segmentation, this marketing intelligence platform helps users to identify growth opportunities for their businesses. Furthermore, Growth Channel provides data analytics and built-in templates to create ideal customer profiles. With this platform, companies can get alerts on new marketing trends and growth opportunities. Growth Channel also empowers companies to produce more content faster and to get creative inspiration for the next campaign. One can even exchange ideas, network and learn growth marketing from the inbuilt peer network. To analyse a company's website performance and SEO, Growth Channel offers clear optimisation steps. Also, it encompasses features like competitor analytics, active DSP as well as White Label.

ADCostly is an ad automation platform that allows advertisers to analyze their costs based on their audiences and the ads type they choose. It supports cost analysis of different periods, areas, placement, and CTA. The tool helps create costless ads and controls ad budgets. Users can monitor ads in different countries and search the key index of product advertising costs in different industries. It provides users with a tool to easily unlock the secrets of ad cost and competitor’s CPC/CPA price. Users can search interest words to determine their ad audience and optimize their ads better. It gives users a platform to observe the trend of different CTA and find out the law of ad cost. Users can view different country indicators and improve their spending strategies. The tool helps users to track recent trends and watch for sudden changes in costs for all periods. Users can gain deep insights into responses and make the right decisions.