What is Marketing Master and how does it work?
Marketing Master Software is an analytic system that combines marketing data with telecommunications data, using call tracking technology. It allows to set up and effectively measure phone calls touchpoint and attribute the source of acquiring a new lead to specific online or offline channels. This system works well in industries where a telephone call is still an important way of contacting the customer with the brand. This is what happens i.a. in the medical, HoReCa, real estate, automotive, financial and insurance industries, as well as in e-commerce.
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