ViewMetrics Alternatives: Top 10 Marketing Analytics Software in 2025

Pathmatics is a marketing intelligence platform designed for the digital advertisers to ease their marketing strategies and operations. The application assists in answering digital questions across YouTube, Facebook, Twitter, mobile and more. One can see ads served and come across different digital marketing strategies of brands and publishers easily. In other words, this software provides the ‘what’, ‘when’, ’where’, ‘who’, and ‘how’ the brands need to advertise. This would help change the way marketers win in the digital platform. With Pathmatics, users come across an easy-to-use platform that requires them to spend less time on preparing reports. Besides this, it also aids one to make better decisions confidently, and come up with robust and accurate digital advertising data. Lastly, one can make use of the digital insights, pitch a new business and craft creative campaigns resulting in growing business profits. Pathmatics is a reliable platform that helps to bring transparency to one’s competitor’s digital ad strategies and plans across various social channels.

Tracxn is an intuitive research partner that helps investors track startups and private companies spread across multiple countries. Investors get to track over 1.4 million entities belonging to different sectors, sub-sectors, industries, geographies, networks and affiliations globally. The platform helps users to discover new deals by searching over 1800+ company feeds, besides connecting with them in an instant. Also, Tracxn comes loaded with a variety of data sets that users can consider to find the best companies to deal with. These data sets include funding rounds, IPOs, Cap Tables, financial statements, mergers and acquisitions, startup ecosystem events, employee count and growth, founders, directors and partners. In-depth reports offered by Tracxn covers multiple feeds, countries and business models alike. Other essential features include API support, inbuilt CRM tool, personalised dashboard builder, sourcing boards and more. A dedicated support team is available from 3:30 AM GMT to 9:30 PM GMT providing relevant support.

Binom is a tracking platform for click-processing and report-building speeds that aims to help professionals save time at work. It is one of the main software in the suite of affiliate marketing tools that eliminates tracking errors and helps capture the true ROI of campaigns. The license includes a one-time charge that does not depend on the amount of traffic. Binom has the ability to handle millions of clicks per day with a processing time of 5m/s regardless of the type of server. Features of the tool include Group Campaign Reports a flexible multi-user system that has different access rights. It even includes dedicated support with an average response time of under 2 minutes. With intelligent traffic distribution, Binom can intuitively understand how to send a click to a landing page that the user has not come across yet. This increases the frequency caps and makes campaigns more profitable.

Badger is the perfect product for any professional who needs to quickly and easily get a single view of their data. Badger allows users to connect multiple data sources and create custom reports in minutes, helping users save precious time. Users can also use these reports to impress their clients with a level of detail that stands out above the competition! With Badger, being on top of their data sources has never been easier. Whether it’s for internal reporting or customer presentations, Badger gives them all the features and customization that you need in one organized place. Connect multiple data sources, generate customized reports with remarkable attention to detail, look good, and impress clients all without needing expensive add-ons or extra help from IT teams. Get up and running fast with Badger’s intuitive dashboard and see results sooner than ever before!