Zymplify vs Adobe Marketo Engage Comparison

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Zymplify

Marketing Automation Software

4.8 4 user ratings

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93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Adobe Marketo Engage

Marketing Automation Software

4.2 3,618 user ratings

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Overview

Description	Zymplify is a sales and marketing automation software that helps you find interested customers who are vigorously looking for your products but are unable to reach you. They provide you with goal-oriented toolkits to expand your business reach and make sales with speed. They attract and connect with people who have been looking for the kind of products your company deals in, converting strangers into customers. Zymplify works as a Marketing agent that delivers new customers with the best methodology making your time and efforts vastly proficient. It works in four main steps, research, strategy planning, plan execution and result analysis. It studies the client’s needs and prepares plans to meet their expectations. From prospecting to generating leads to providing contact, they work all-round to help you achieve high sales. The businesses get professional toolkits made after exceptional studies with Zymplify. The platform offers a free demo version to try its premium features. Read more	Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for. Read more
Pricing Options	Free Trial Available Starts at $136.0.	Free Trial Not Available Offers Custom plan.
SW Score & Breakdown	85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 73% Momentum 61% Popularity 74%	93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 93% Momentum 63% Popularity 86%
SaaSworthy Awards	Not Available	# 2 Most Worthy # 2 Fastest Growing

Features

Total Features	9 Features	10 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Business Hours Online	Business Hours Online
API Support	NA	Available

Reviews & Ratings

User Rating	4.8/5 4 user ratings	4.2/5 3,618 user ratings
Rating Distribution	Excellent 75% Very Good 25% Average 0% Poor 0% Terrible 0%	Excellent 43.5% Very Good 42.6% Average 9.4% Poor 2.8% Terrible 1.7%
User Sentiments	Excellent Customer Support, Effective Lead Generation & Prospecting Tools, Comprehensive Marketing Automation Features, Easy to Use Interface Limited Third-Party Integrations, Occasional Software Bugs & Glitches, Complex Initial Setup Process, Inaccurate Data in Some Instances	Marketing Automation, Lead Management, Extensive Integrations, Ease of Use Steep Learning Curve, Outdated User Interface, Limited Reporting Capabilities, Occasional System Errors
Review Summary	Reviewers appreciate Zymplify's user-friendly interface, which makes onboarding and task management effortless. They commend its robust customization options that allow tailoring the platform to specific business needs. Zymplify's comprehensive reporting capabilities and analytics provide valuable insights for data-driven decision-making. However, some users mention occasional glitches and minor bugs that may hinder seamless operation. Overall, Zymplify is praised for its ease of use, customization, and reporting features, making it a reliable choice for businesses seeking a user-friendly project management solution.	Overall, users praise Marketo for its robust marketing automation capabilities, user-friendly interface, and excellent customer support. Many reviewers highlight its effectiveness in streamlining marketing campaigns, generating leads, and nurturing customer relationships. However, some users mention occasional technical glitches and a steep learning curve for new users. The platform's reporting and analytics features also receive mixed feedback, with some users finding them comprehensive and others requesting more customization options. Additionally, pricing concerns arise, as some users find the cost to be high compared to competitors.
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Pricing

Pricing Options	Free Trial Available Starts at $136.0.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	PLATFORM EDITION $826.00 $826.00 per month DATA PLANS & CREDITS $689.00 $689.00 per month ONBOARDING $1,655.00 $1,655.00 One Off Payment USERS $136.00 $136.00 per user / month	Growth Custom Select Custom Prime Custom Ultimate Custom
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