Zoho Campaigns vs Gmail Comparison

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Zoho Campaigns

Email Marketing Software

4.3 1,222 user ratings

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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Gmail

Email Marketing Software

4.6 38 user ratings

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Overview

Description	Zoho Campaigns helps you to send content-rich emails and makes your email marketing campaign more effective. Its pre-designed templates and drag-and-drop editor lets you create and send attractive newsletters within minutes. Its marketing automation tools let you send follow-up emails easily and keep your audience engaged. With Zoho Campaigns, get insightful and detailed reports about your campaign performance that will help you take informed decisions. It also helps you make your email look more personalized and dynamic, so that every subscriber feels the message is only for them. It also conducts A/B Testing between two versions of your campaign to find out which one is more effective. Read more	Gmail is a flexible application by Google offering a seamless email experience. The latest features added to Gmail makes it easier for users to stay on top of their game with real-time updates and fast messaging service. Gmail is not only beneficial for individual users but large scale organisations too. For instance, organisations can get their employees’ official email IDs with a domain name including the name of the company in concern. This enables client organisations to build a platform for their employees to trust. Gmail supports multiple integrations at once and thus, it is highly convenient for teams to connect regardless of the platform they are operating from. Real-time chat and calendar options allow clients to send important reminders that are automatically synchronised and updated on the system calendar along with a reminder notification. Google workspace add-ons enable clients to connect their desired third-party applications without any hassle. Suggested actions constitute another amazing feature of Gmail, inclusive of necessary nudges and grammatical specifics. Read more
Pricing Options	Free Trial Available Starts at $3.0. Offers Free-forever plan.	Free Trial Not Available Offers Free-forever plan.
SW Score & Breakdown	94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 99% Reviews 77% Momentum 73% Popularity 79%	86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 82% Reviews 83% Momentum 65% Popularity 73%
SaaSworthy Awards	# 11 Fastest Growing # 5 Highly Rated	Not Available

Features

Total Features	25 Features	11 Features
Common Features for All	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Free Stock Photos Provides a library of free stock photos for commercial use List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 22 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Free Stock Photos Provides a library of free stock photos for commercial use List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 8 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS Installed - Windows Installed - Mac	SaaS/Web/Cloud Mobile - Android Mobile - iOS Installed - Windows Installed - Mac
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.3/5 1,222 user ratings	4.6/5 38 user ratings
Rating Distribution	Excellent 54.8% Very Good 31.2% Average 6.8% Poor 2.7% Terrible 4.5%	Excellent 63.2% Very Good 36.8% Average 0% Poor 0% Terrible 0%
User Sentiments	Ease of Use, Extensive Integrations, Comprehensive Reporting, Effective Email Marketing Occasional Software Glitches, Slow Loading Times, Email Deliverability Issues, Limited Template Customisation	Fast Email Delivery, Ease of Use, Clean Interface, Extensive Integrations Unreliable Notifications, Invasive Smart Compose, Limited Mobile Functionality, Ineffective Spam Filters
Review Summary	Zoho Campaigns, a marketing software, receives mixed reviews across various platforms. While users appreciate its ease of use, comprehensive features, and affordability, concerns are raised regarding its occasional glitches, limited reporting capabilities, and lack of advanced automation features. Additionally, customer support is reported to be inconsistent, with some users experiencing prompt assistance and others facing delays. Some reviewers highlight Zoho Campaigns' suitability for small businesses and startups due to its user-friendly interface and cost-effectiveness, while others suggest exploring alternatives for more robust automation and comprehensive analytics.	Overall, reviewers appreciate Gmail's user-friendly interface, vast storage capacity, and seamless integration with other Google products. It is lauded for its effective spam filtering, efficient search capabilities, and robust security features. However, concerns are raised regarding limited customization options, occasional glitches, and instances of data privacy breaches. Additionally, some users express dissatisfaction with the lack of advanced features found in competing email services.
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Pricing

Pricing Options	Free Trial Available Starts at $3.0. Offers Free-forever plan.	Free Trial Not Available Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Free (For Businesses) Free Standard (For Businesses) $3.00 $4.00 per month Professional (For Businesses) $4.50 $6.00 per month Agency $583.00 $583.00 per year	Gmail Free
	View Detailed Pricing	View Detailed Pricing

Alternatives

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	View All Zoho Campaigns Alternatives	View All Gmail Alternatives