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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more ![]()
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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more ![]()
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Description | WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across ten communication channels. Product and marketing practitioners across the globe design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively. WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. Read more | Zoho Marketing Automation is a powerful platform that takes the marketing efforts to the next level. With simple drag-and-drop tools, can create customized landing pages and forms to capture leads from websites, social media pages or email campaigns. Its integration with popular CRMs also allows for seamless lead management and data syncing, saving time and effort while increasing productivity. Zoho Marketing Automation makes it easy to create, manage and track campaigns across multiple channels such as email, social media, SMS and more. With its lead scoring and nurturing capabilities, users can segment leads based on their behavior and interests, send targeted messages and content to move them down the sales funnel, and ultimately convert them into customers. The software provides comprehensive analytics to track website visitors, page views, bounce rates to analyze performance. Experiment different campaign elements with A/B testing tool and take the marketing game to the next level with Zoho Marketing Automation. Read more |
Pricing Options |
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SW Score & Breakdown |
92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
SaaSworthy Awards | # 9 Fastest Growing # 9 Most Popular |
Not Available
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Total Features |
10 Features
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10 Features
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Common Features for All |
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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Organization Types Supported |
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Platforms Supported |
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Modes of Support |
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API Support |
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User Rating |
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Rating Distribution |
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User Sentiments |
User Friendly Interface, Extensive Integrations, Helpful Customer Support, Effective Journey Feature Slow Platform Performance, Limited Reporting Features, Complex Initial Setup, Limited Customization Options |
Marketing Automation Capabilities, Email Marketing Features, Ease of Use, Extensive Integrations Occasional Software Glitches, Steep Learning Curve, Limited Customization Options, Customer Support Issues |
Review Summary |
WebEngage is commonly praised for its user-friendly interface and ease of use, with users highlighting its intuitive design and seamless integration with other platforms. Many reviewers commend its robust analytics and reporting capabilities, allowing for in-depth customer insights and campaign performance tracking. Automation features like drip campaigns, segmentation, and personalized messaging receive positive feedback, enabling businesses to streamline their marketing and communication efforts. Several users appreciate WebEngage's ability to enhance customer engagement, leading to improved customer satisfaction and loyalty. However, some reviewers mention the need for better documentation and onboarding support, as well as occasional issues with data accuracy and reliability. |
User reviews highlight Zoho Marketing Automation as a powerful tool for automating marketing campaigns and improving customer engagement. Users praise its intuitive interface, seamless integration with other Zoho apps, and ability to create personalized campaigns. However, some users find the learning curve steep and the customization options overwhelming. Additionally, concerns about technical complexity, limited features, and occasional bugs and errors are voiced. While Zoho's customer support is generally considered good, some users report slow response times or difficulty finding solutions. Overall, Zoho Marketing Automation offers a comprehensive suite of tools for automating marketing processes, but users should be aware of potential challenges regarding technical complexity, customization, and support. |
Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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WebEngage Custom |
Standard $14.00 $19.00 per month Professional $22.00 $29.00 per month Enterprise $44.00 $59.00 per month |
View Detailed Pricing
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View Detailed Pricing
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Screenshots |
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Company Details | Located in: Mumbai, India Founded in: 2011 | Located in: Pleasanton, CA |
Contact Details |
+91 22 6110 2400 |
+1 (888) 900-9646 |
Social Media Handles |
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