Segment |
83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Sweet Analytics is a customer marketing platform that enables users to watch a successful business growth in due time. It provides its users with a total marketing solution and helps to improve their campaigning and promoting strategies. The software effortlessly connects with all the marketing platforms under one roof and lets the user know more about customer retention and methods on how to gain business profits. Sweet Analytics comes with unique personalization tools, which when used can help users reach out to a larger customer base. Besides this, one can even have access to an advanced Single Customer View on the dashboard and stay updated with all the information, and the complete profile of one’s clients. The software has been designed to ensure a unique perspective in marketing and it aims to deliver ample support and business growth. Lastly, speaking of the reality of sales and marketing statistics, Sweet Analytics helps users to sell through effortlessly. In fact, it also assists users in accurately judging the ROI of their marketing investment so that they can make better business decisions. Read more | Lytics is a customer data management platform built for businesses and marketing teams to improve performance by leveraging essential data to make relevant adjustments. This decision engine uses machine learning to interpret the needs of individual consumers and enable marketers to deliver a seamless and intuitive experience across multiple channels. With features that enable its users to transform data into meaningful customer journeys, Lytics provides exceptional insights for real-time improvements. It enables users to gain first-party insights by using sophisticated data science technology and create intelligent user profiles that are fully secure. Moreover, Lytics automated decision making with the help of AI to segment, suggest and extract the most relevant content based on prevailing market trends. Furthermore, it hones the existing marketing technology ecosystem by activating marketing channels in real-time. As an intelligent decision engine, Lytics comes equipped with services like Identity Resolution, enabling users to target anonymous and known customers with relevant campaigns in real-time. With more clever features like Behavioural Scoring, content affinity, audience segmentation, and product recommendations, Lytics enhances the overall business process management in an efficient manner. Read more |
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| SW Score & Breakdown |
83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| Total Features |
9 Features
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7 Features
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| Common Features for All |
360-degree Customer view
Audience Builder
Behavior Tracking
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Multi-step Marketing
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360-degree Customer view
Audience Builder
Behavior Tracking
Data Enrichment
Data Orchestration
Data Source
Email Marketing
GDPR Compliance
Hyper Targeting
Multi-step Marketing
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| User Rating |
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| User Sentiments |
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Effective Audience Segmentation, Ease of Use, Extensive Integrations, Excellent Customer Support Limited Reporting Functionality, Occasional Performance Issues, Complex Customization, Slow Integration with Existing Systems |
| Review Summary |
Not Available
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Lytics is lauded for its user-friendly interface, ease of implementation, and comprehensive data collection and analytics capabilities. Users appreciate its ability to track customer behavior across multiple channels and devices, providing valuable insights into customer preferences and behavior. Additionally, Lytics' segmentation and targeting features are praised for enabling personalized marketing campaigns that drive higher engagement and conversions. However, some users have reported occasional technical glitches and a need for more robust reporting capabilities. |
| Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Sweet Analytics Custom |
Core CDP Custom Intelligence Custom Automate Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots |
+ 6 More
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+ 2 More
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| Videos | Not Available |
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| Company Details | Located in: London, United Kingdom Founded in: 2018 | Located in: Portland, Oregon Founded in: 2012 |
| Contact Details |
07768917687 |
Not available |
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