Right On Interactive vs Freshmarketer Comparison

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Right On Interactive

Marketing Automation Software

4.7 43 user ratings

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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Freshmarketer

Marketing Automation Software

3 1 user ratings

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Overview

Description

The Engagement Package provides marketing automation and social media marketing tracking, along with everything that is included in the Outreach package. The Lifecycle Package is a signature package for advanced marketing teams who are ready to create customers for life. Marketing starts with consistently engaging customers. The first package, the Outreach Package, focuses on email marketing and web analytics. This information will show you how prospects are engaging with your marketing messages and help you win new business. Read more

Freshmarketer is a compact marketing software for businesses and their ever-changing needs. Brands can depend on Freshmarketer to deliver the right message at the right time, resulting in enhanced lead conversion and greater ROI. With Freshmarketer, businesses can run a variety of experiments on their site, optimise their websites and improve visitors experiences. They can also set up chatbots to communicate with individual visitors and convert them into leads on the go. Moreover, building comprehensive marketing campaigns gets a lot easier with the platform, enabling companies to identify hot leads and get a full-fledged view of their engagement levels. Marketers can also generate customer wise segments and forward personalised emails to drive in more sales. Customer-specific campaign generation, transactional email forwarding, custom domains, drag and drop journey builders, dedicated accounts manager and inbuilt website tracking and chat facilities are of great use. Ultimately, the AI-based predictive contact scoring feature available within the software, helps businesses monitor contact behaviour and demographic information in real-time. Read more

Pricing Options

Free Trial Not Available
Starts at $300.00.

Free Trial Available
Starts at $15.0. Offers Free-forever plan.

SW Score & Breakdown

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

98%
Reviews

76%
Momentum

60%
Popularity

76%

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

71%
Momentum

68%
Popularity

76%

Features

Total Features	9 Features	10 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	NA	Available

Reviews & Ratings

User Rating	4.7/5 43 user ratings	3/5 1 user ratings
Rating Distribution	Excellent 74.4% Very Good 18.6% Average 4.7% Poor 2.3% Terrible 0%	Excellent 0% Very Good 0% Average 100% Poor 0% Terrible 0%
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Pricing

Pricing Options	Free Trial Not Available Starts at $300.00.	Free Trial Available Starts at $15.0. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	CLM Starter $300.00 $300.00 per month CLM Standard $1,800.00 $1,800.00 per month	Free Free Enterprise $15.00 $18.00 per month
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Outreach 4.3 4,887 ratings Adobe Marketo Engage 4.2 3,618 ratings Right On Interactive Vs Adobe Marketo Engage OutreachCRM 4.7 43 ratings Marketing Optimizer 4.3 7 ratings Right On Interactive Vs Marketing Optimizer Dynamics 365 Marketing 4.5 2,218 ratings Right On Interactive Vs Dynamics 365 Marketing	Contactspot Freshmarketer Vs Contactspot Hubspot Marketing Hub 4.6 591 ratings Freshmarketer Vs Hubspot Marketing Hub MailChimp 4.4 19,734 ratings Freshmarketer Vs MailChimp Adobe Marketo Engage 4.2 3,618 ratings Freshmarketer Vs Adobe Marketo Engage Zoho Marketing Automation 2 1 ratings Freshmarketer Vs Zoho Marketing Automation
	View All Right On Interactive Alternatives	View All Freshmarketer Alternatives