ActiveCampaign |
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Oracle Responsys is a cross-channel campaign management platform that delivers enhanced intelligence at scale so that companies can create personalised messages based on an individual's interests and preferences alike. It serves industries including automotive, communications, consumer goods, construction & engineering, financial services, food & beverage, government & education, healthcare, high technology, hospitality and so on. With Oracle Responsys, businesses can produce inspiring email marketing messages simply and efficiently, using dynamic personalisation techniques made available. Furthermore, the platform offers an intuitive, code-optional email message designer to customise the campaigns. Oracle Responsys ensures each message reaches its intended recipient in real-time. Also, by using Oracle’s Deliverability Plus, one can gain a competitive advantage over maximising delivery success, besides improving cross-team collaboration. It can even be used to match platform access to job responsibilities and create permissions that are in sync with organisational structure. Lastly, organisations can pivot active marketing programs in response to unexpected market changes or business volumes. Read more | Swift Digital Suite is Australia’s leading marketing automation software that works with great companies to boost their sales and audience reach. This software facilitates accurate email marketing and includes a wide range of features. Swift Digital Suite presents an intuitive drag and drop editor which can be used to generate accurate emails and newsletters. With this software, users can keep their articles concise or can expand them into full length within the emails. Further, an integrated online event management facility promises seamless status monitoring, payment gateway integration, SMS communications and guest cancellations. It also provides an interactive landing page builder that ensures flexible layout controls, event RSVP function, mobile responsiveness and more. To capture feedback, opinions and much more, one can create branded surveys with Swift Digital Suite, besides publishing messages/alerts. general contacts or event registrants. Moreover, Swift Digital Suite serves a wide array of industries that includes Healthcare, Legal, Construction, Utilities, Financial Services and Government Agencies. Read more |
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| SW Score & Breakdown |
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| Total Features |
6 Features
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8 Features
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| Common Features for All |
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Lead Nurturing
Lead Scoring
Multivariate Testing
Website Visitor Tracking
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| User Sentiments |
Marketing Automation Capabilities, Cross-Channel Marketing Features, Personalized Campaign Creation, Robust Data Management Steep Learning Curve, Unintuitive User Interface, Limited Customer Support, Occasional Software Bugs |
Not Available
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| Review Summary |
Overall, users commend Oracle Responsys for its robust marketing automation capabilities, highlighting its effective campaign management, lead generation, and email marketing features. The platform's ability to segment audiences and deliver personalized content is widely praised, enabling targeted and effective marketing campaigns. Additionally, users appreciate its user-friendly interface, ease of use, and comprehensive reporting capabilities. However, some reviewers express concerns regarding occasional technical glitches, limited customization options, and the need for improved customer support responsiveness. |
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| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
| Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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Oracle Responsys Custom |
Swift Digital Suite Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots |
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| Videos |
+ 1 More
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+ 1 More
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| Company Details | Located in: Redwood Shores, California | Located in: Enmore, Australia Founded in: 2000 |
| Contact Details |
Not available |
Not available |
| Social Media Handles |
Not available |
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