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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Oracle Responsys logo
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Marketing Automation Software

4.7 3 user ratings

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Overview

Description Oracle Responsys is a cross-channel campaign management platform that delivers enhanced intelligence at scale so that companies can create personalised messages based on an individual's interests and preferences alike. It serves industries including automotive, communications, consumer goods, construction & engineering, financial services, food & beverage, government & education, healthcare, high technology, hospitality and so on. With Oracle Responsys, businesses can produce inspiring email marketing messages simply and efficiently, using dynamic personalisation techniques made available. Furthermore, the platform offers an intuitive, code-optional email message designer to customise the campaigns. Oracle Responsys ensures each message reaches its intended recipient in real-time. Also, by using Oracle’s Deliverability Plus, one can gain a competitive advantage over maximising delivery success, besides improving cross-team collaboration. It can even be used to match platform access to job responsibilities and create permissions that are in sync with organisational structure. Lastly, organisations can pivot active marketing programs in response to unexpected market changes or business volumes. Read more Introducing Rule, the ultimate solution to revolutionize their marketing strategies and take their brand to new heights. With This innovative Marketing Automation, email marketing, and SMS tool, they can now unlock the power of valuable data, create personalized customer experiences, and leave a lasting impact on their target audience. Gone are the days of generic mass communication. Rule empowers they to tailor their messaging at every contact point, ensuring that each interaction is meaningful and relevant. Say goodbye to one-size-fits-all campaigns, and hello to a truly personalized approach that will captivate their customers and set their brand apart from the competition. This state-of-the-art Marketing Automation feature gives they the ability to automate and streamline their marketing efforts like never before. Say goodbye to repetitive tasks and hello to increased productivity and efficiency. With Rule, they can effortlessly nurture leads, build customer loyalty, and drive conversions, all while saving valuable time and resources. But it doesn't stop there. This email marketing and SMS tool allows they to directly reach their audience through their preferred channels. Craft captivating emails and text messages that truly resonate with their customers, and watch as their open rates and engagement soar. Say hello to a higher ROI and a more impactful communication strategy. So, are they ready to take marketing to the next level? With Rule, the possibilities are endless. Join the ranks of successful professionals and embrace the future of personalized marketing. Unlock the true potential of their brand and start making a lasting impression today. Don't wait, Rule their marketing world now. Read more
Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Available
  • Offers Free-forever plan.
SW Score & Breakdown

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    86%
  • Reviews
    78%
  • Momentum
    64%
  • Popularity
    66%

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    88%
  • Reviews
    66%
  • Momentum
    64%
  • Popularity
    74%

Features

Total Features
6 Features
6 Features
Common Features for All
    Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
    Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
    Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
    Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
    Lead Management A systemized and organized way of managing all your leads and their conversation.
    Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
    Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 3 More - Show Less
    • Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
      Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
      Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
      Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
      Lead Management A systemized and organized way of managing all your leads and their conversation.
      Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
      Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 3 More - Show Less
  • Technical Details

    Organization Types Supported
    • Large Enterprises
    • Medium Business
    • Small Business
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • SaaS/Web/Cloud
    Modes of Support
    • Online
    • Online
    API Support
    • NA
    • Available

    Reviews & Ratings

    User Rating
    4.1/5 125 user ratings
    4.7/5 3 user ratings
    Rating Distribution
    • Excellent

      39.2%
    • Very Good

      41.6%
    • Average

      12.8%
    • Poor

      4.8%
    • Terrible

      1.6%
    • Excellent

      66.7%
    • Very Good

      33.3%
    • Average

      0%
    • Poor

      0%
    • Terrible

      0%
    User Sentiments

      Marketing Automation Capabilities, Cross-Channel Marketing Features, Personalized Campaign Creation, Robust Data Management

      Steep Learning Curve, Unintuitive User Interface, Limited Customer Support, Occasional Software Bugs

      Not Available
    Review Summary

    Overall, users commend Oracle Responsys for its robust marketing automation capabilities, highlighting its effective campaign management, lead generation, and email marketing features. The platform's ability to segment audiences and deliver personalized content is widely praised, enabling targeted and effective marketing campaigns. Additionally, users appreciate its user-friendly interface, ease of use, and comprehensive reporting capabilities. However, some reviewers express concerns regarding occasional technical glitches, limited customization options, and the need for improved customer support responsiveness.

    Not Available
      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • Offers Custom plan.
    • Free Trial Available
    • Offers Free-forever plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Oracle Responsys Custom

    Free Free

    Professional Others

    Enterprise Others

    E-commerce Enterprise Others

    SMS Service Others

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Screenshots  RI reporting summary Not Available
    Videos Video Thumbnail
    + 1 More
    Not Available

    Vendor information

    Company Details Located in: Redwood Shores, California Located in: Stockholm, Sweden Founded in: 2007
    Contact Details

    Not available

    https://www.oracle.com/cx/marketing/campaign-management/

    +46 8-52507580

    https://www.rule.io/

    Social Media Handles

    Not available

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