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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Oracle Responsys logo
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78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Overview

Description Oracle Responsys is a cross-channel campaign management platform that delivers enhanced intelligence at scale so that companies can create personalised messages based on an individual's interests and preferences alike. It serves industries including automotive, communications, consumer goods, construction & engineering, financial services, food & beverage, government & education, healthcare, high technology, hospitality and so on. With Oracle Responsys, businesses can produce inspiring email marketing messages simply and efficiently, using dynamic personalisation techniques made available. Furthermore, the platform offers an intuitive, code-optional email message designer to customise the campaigns. Oracle Responsys ensures each message reaches its intended recipient in real-time. Also, by using Oracle’s Deliverability Plus, one can gain a competitive advantage over maximising delivery success, besides improving cross-team collaboration. It can even be used to match platform access to job responsibilities and create permissions that are in sync with organisational structure. Lastly, organisations can pivot active marketing programs in response to unexpected market changes or business volumes. Read more Welcome to Enalito, an effective solution for email marketing and onsite personalization. This cloud-based platform features robust AI technology that provides a new level of insights and efficiency that can elevate the business and customer experience. They make it easy to create compelling, automated campaigns that target the right customers and increase sales. With Enalito, they will get real-time insights so they can act quickly on metrics like ROI, CTR, bounce rate, and more. Plus, they will see the entire customer journey through the analytics dashboard across various channels like email campaigns and website visitors. This onsite personalization offers even more opportunities with powerful segmentation algorithms to customize visitor experiences in real-time according to their past activities. Personalized content includes anything from popups to product recommendations based on customer preferences in order to maximize customer satisfaction and sales. Take control of the customer journey with Enalito! This team of dedicated professionals is here to ensure that the setup process only takes minutes with no coding skills necessary. Get started today with a free trial version they guarantee satisfaction! Read more
Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Available
  • Starts at $29.00.
SW Score & Breakdown

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    86%
  • Reviews
    78%
  • Momentum
    64%
  • Popularity
    66%

78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    84%
  • Reviews
    60%
  • Momentum
    64%
  • Popularity
    74%

Features

Total Features
6 Features
5 Features
Common Features for All
    Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
    Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
    Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
    Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
    Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
    Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 3 More - Show Less
    • Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
      Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
      Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
      Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
      Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
      Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 2 More - Show Less
  • Technical Details

    Organization Types Supported
    • Large Enterprises
    • Medium Business
    • Small Business
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • SaaS/Web/Cloud
    Modes of Support
    • Online
    • Online
    API Support
    • NA
    • Available

    Reviews & Ratings

    User Rating
    4.1/5 125 user ratings
    Not Available
    Rating Distribution
    • Excellent

      39.2%
    • Very Good

      41.6%
    • Average

      12.8%
    • Poor

      4.8%
    • Terrible

      1.6%
    Not Available
    User Sentiments

      Marketing Automation Capabilities, Cross-Channel Marketing Features, Personalized Campaign Creation, Robust Data Management

      Steep Learning Curve, Unintuitive User Interface, Limited Customer Support, Occasional Software Bugs

      Not Available
    Review Summary

    Overall, users commend Oracle Responsys for its robust marketing automation capabilities, highlighting its effective campaign management, lead generation, and email marketing features. The platform's ability to segment audiences and deliver personalized content is widely praised, enabling targeted and effective marketing campaigns. Additionally, users appreciate its user-friendly interface, ease of use, and comprehensive reporting capabilities. However, some reviewers express concerns regarding occasional technical glitches, limited customization options, and the need for improved customer support responsiveness.

    Not Available
      Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • Offers Custom plan.
    • Free Trial Available
    • Starts at $29.00.
    Pricing Plans
    Monthly Plans Annual Plans

    Oracle Responsys Custom

    Basic $29.00 $29.00 per month

    Standard $49.00 $49.00 per month

    Pro $99.00 $99.00 per month

    Pro plan-1 $300.00 $300.00 per month

    Enterprise plan-1 $500.00 $500.00 per month

    Enterprise plan-2 $1,000.00 $1,000.00 per month

    Enterprise plan-3 $1,500.00 $1,500.00 per month

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Screenshots  RI reporting summary Not Available
    Videos Video Thumbnail
    + 1 More
    Video Thumbnail
    + 1 More

    Vendor information

    Company Details Located in: Redwood Shores, California Located in: North Vancouver, Canada - BC V7R 1B5 Founded in: 2019
    Contact Details

    Not available

    https://www.oracle.com/cx/marketing/campaign-management/

    +1 408-604-9910

    https://www.enalito.com/

    Social Media Handles

    Not available

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