ActiveCampaign |
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Oracle Responsys is a cross-channel campaign management platform that delivers enhanced intelligence at scale so that companies can create personalised messages based on an individual's interests and preferences alike. It serves industries including automotive, communications, consumer goods, construction & engineering, financial services, food & beverage, government & education, healthcare, high technology, hospitality and so on. With Oracle Responsys, businesses can produce inspiring email marketing messages simply and efficiently, using dynamic personalisation techniques made available. Furthermore, the platform offers an intuitive, code-optional email message designer to customise the campaigns. Oracle Responsys ensures each message reaches its intended recipient in real-time. Also, by using Oracle’s Deliverability Plus, one can gain a competitive advantage over maximising delivery success, besides improving cross-team collaboration. It can even be used to match platform access to job responsibilities and create permissions that are in sync with organisational structure. Lastly, organisations can pivot active marketing programs in response to unexpected market changes or business volumes. Read more | By introducing online marketing tools to offline organisations, Cinch is a web-based marketing enablement solution that automates client outreach, advertising, and data collection. Customer data analytics and segmentation, communication workflow building, email automation with support for creating reusable email templates to be used in numerous campaigns, predictive analytics, direct mail automation, and more are among the core functions. Cinch interfaces with a range of third-party solutions for data gathering and analytics, including CRMs and loyalty programme apps, to help discover buyer interest in certain items and services, which enhances lead targeting and quality. Furthermore, predictive data analytics can assist identify which consumers are likely to return on their own and which need to be enticed back through promotions or discounts.Cinch is an omni-channel marketing solution that supports SMS, email, Facebook and Google Ads, as well as traditional offline marketing channels. All messages may be checked using A/B testing tools, and the campaign results are compiled into easily understandable reports. The cost is determined on the database's size and location. Email and an online knowledge base are used to provide support. Read more |
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| SW Score & Breakdown |
82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| Total Features |
6 Features
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8 Features
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| Common Features for All |
Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Multivariate Testing
Website Visitor Tracking
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Analytics (ROI Tracking)
Campaign Segmentation
Channel Management
Email Drip Campaigns
Landing Pages
Lead Management
Multivariate Testing
Website Visitor Tracking
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| User Sentiments |
Marketing Automation Capabilities, Cross-Channel Marketing Features, Personalized Campaign Creation, Robust Data Management Steep Learning Curve, Unintuitive User Interface, Limited Customer Support, Occasional Software Bugs |
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| Review Summary |
Overall, users commend Oracle Responsys for its robust marketing automation capabilities, highlighting its effective campaign management, lead generation, and email marketing features. The platform's ability to segment audiences and deliver personalized content is widely praised, enabling targeted and effective marketing campaigns. Additionally, users appreciate its user-friendly interface, ease of use, and comprehensive reporting capabilities. However, some reviewers express concerns regarding occasional technical glitches, limited customization options, and the need for improved customer support responsiveness. |
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| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Oracle Responsys Custom |
Cinch Marketing Automation Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots |
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Not Available |
| Videos |
+ 1 More
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+ 1 More
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| Company Details | Located in: Redwood Shores, California | Located in: Salt Lake City, Utah Founded in: 2016 |
| Contact Details |
Not available |
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| Social Media Handles |
Not available |
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