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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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74% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Overview

Description mediasmart is a mobile marketing platform that helps businesses and marketing agencies to reach their target audiences all around the globe. The platform enables users to create new audiences based on customer’s location patterns and target them at the right time to drive maximum engagement. It also helps users to measure the real impact of Drive-To-Store campaigns by counting the total number of customers visiting a particular store. Users can even reach audiences on their Connected TV (CTV) devices besides synchronising campaign-related notifications on other devices. With mediasmart and its ad server, marketing agencies can measure the impact of App Marketing Campaigns delivered across multiple platforms. It also helps users to measure and optimise ad viewability rates in real-time, besides ensuring full protection on publisher spoofing at the same time. Further, mediasmart is compliant with GDPR and CCPA policies, helping out businesses with adequate process management and streamlining. Read more The MI-DSP is an advanced AI advertising optimization system that can make your life easier. Businesses of all sizes are using it to streamline their campaigns and make sure they stay ahead of the curve when it comes to targeting and ad performance. With its self-learning capabilities, the MI-DSP can optimize campaigns with minimum interference from you in order to reach maximum results. It uses advanced algorithms and models to automatically improve high-level functions like ad buying, predicting user intent, targeting, budgeting, and enhancing customer insights. In other words, this powerful tool will save you time on tedious tasks by automating them for a cost-effective result that’s unbeatable. Get ahead with the MI-DSP and start caring for your advertising better today! Read more
Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
SW Score & Breakdown

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    90%
  • Reviews
    87%
  • Momentum
    60%
  • Popularity
    79%

74% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    76%
  • Reviews
    60%
  • Momentum
    60%
  • Popularity
    61%

Features

Total Features
11 Features
5 Features
Common Features for All
    Audience Targeting Allows you to serve different versions of a page to a different set of audience
    Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc
    Contextual Targeting Targeting based on content on the site
    Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.
    Demographic Targeting Targeting based on age, gender, marital status, income, education
    Geo Targeting Targeting based on location, city, timezone, and country
    Mobile Advertising Allows for ads to be placed and tracked in mobile apps
    Reporting Sends instant status reports about the task with customer feedback
    Retargeting Ability to retarget previous impressions to your site across the web
  • + 6 More - Show Less
    • Audience Targeting Allows you to serve different versions of a page to a different set of audience
      Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc
      Contextual Targeting Targeting based on content on the site
      Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.
      Demographic Targeting Targeting based on age, gender, marital status, income, education
      Geo Targeting Targeting based on location, city, timezone, and country
      Mobile Advertising Allows for ads to be placed and tracked in mobile apps
      Reporting Sends instant status reports about the task with customer feedback
      Retargeting Ability to retarget previous impressions to your site across the web
    Unique Features
      AI Optimization Uses AI and machine learning to maximize a campaign's performance
      Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address
      Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.
      AI Optimization Uses AI and machine learning to maximize a campaign's performance
      Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address
      Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

    Technical Details

    Organization Types Supported
    • Large Enterprises
    • Medium Business
    • Small Business
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • SaaS/Web/Cloud
    Modes of Support
    • Online
    • Online
    API Support
    • Available
    • NA

    Reviews & Ratings

    User Rating
    4.6/5 86 user ratings
    Not Available
    Rating Distribution
    • Excellent

      69.8%
    • Very Good

      24.4%
    • Average

      5.8%
    • Poor

      0%
    • Terrible

      0%
    Not Available
    User Sentiments

      Ease of Use, Excellent Customer Support, Detailed Reporting, Effective Targeting Options

      Geo-Targeting Accuracy Issues, Occasional Platform Performance Issues, Confusing UI/UX in Certain Areas, Limited Inventory in Specific Regions

      Not Available
    Review Summary

    Users consistently praise MediaSmart for its user-friendly interface, wide range of targeting options, and robust reporting capabilities. They appreciate the platform's effectiveness in reaching target audiences, particularly for mobile advertising campaigns. However, some users experience difficulties with geotargeting, particularly at smaller radii, and find the user interface could be more visually appealing. Concerns regarding the platform's inventory quality and a lack of clear information on user acquisition sources also surface.

    Not Available
      Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • Offers Custom plan.
    • Free Trial Not Available
    • Offers Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Basic Custom

    Pro Custom

    MI-DSP Custom

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Videos Video Thumbnail
    + 2 More
    Not Available

    Vendor information

    Company Details Located in: Gurgaon, India

    Not available

    Contact Details

    Not available

    https://mediasmart.io/

    Not available

    https://mi.ghtinc.com/groundhog-mi-ai-advertising

    Social Media Handles

    Not available

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