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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
View Details
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| Description | mediasmart is a mobile marketing platform that helps businesses and marketing agencies to reach their target audiences all around the globe. The platform enables users to create new audiences based on customer’s location patterns and target them at the right time to drive maximum engagement. It also helps users to measure the real impact of Drive-To-Store campaigns by counting the total number of customers visiting a particular store. Users can even reach audiences on their Connected TV (CTV) devices besides synchronising campaign-related notifications on other devices. With mediasmart and its ad server, marketing agencies can measure the impact of App Marketing Campaigns delivered across multiple platforms. It also helps users to measure and optimise ad viewability rates in real-time, besides ensuring full protection on publisher spoofing at the same time. Further, mediasmart is compliant with GDPR and CCPA policies, helping out businesses with adequate process management and streamlining. Read more | Reach your target audience utilising extremely sophisticated targeting and your preferred formats across a variety of media. Utilize the DSP to make confident purchases across classic and developing channels like Audio, DOOH, and CTV. The DSP upholds the highest industry standards while enabling data-driven advertising for performance, branding, and prospecting campaigns thanks to Odin, Adform's cutting-edge AI. It has a vast list of features such as - One universal platform is used to seamlessly unleash the full potential of all important identification solutions, enabling improved advertising activation for contemporary marketers. It allows for seamless control of the whole campaign life cycle across all digital media because it is adaptable, transparent, and secure. One of their most beneficial features is their multiple wide partnerships - more than 300 Data, Inventory, and MarTech collaborations. Engaging with Adform FLOW's integration partners is a simple, quick, and uncomplicated process. They have partners like 1PLUSX , 4D data, Active Agent and Acxiom. Their Information Security Management System (ISMS) has ISO / IEC 27001 certification, and their data centres have Security Operations Centers (SOCs) certification. Read more |
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| SW Score & Breakdown |
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
| Total Features |
11 Features
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8 Features
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| Common Features for All |
Audience Targeting
Brand Safety and Fraud Protection
Budget Management
Contextual Targeting
Creative Management
Demographic Targeting
Geo Targeting
Mobile Advertising
Real-time Bidding
Reporting
Retargeting
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Audience Targeting
Brand Safety and Fraud Protection
Budget Management
Contextual Targeting
Creative Management
Demographic Targeting
Geo Targeting
Mobile Advertising
Real-time Bidding
Reporting
Retargeting
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| Unique Features |
AI Optimization
Frequency Capping
Omnichannel Campaign Management
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AI Optimization
Frequency Capping
Omnichannel Campaign Management
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| User Sentiments |
Ease of Use, Excellent Customer Support, Detailed Reporting, Effective Targeting Options Geo-Targeting Accuracy Issues, Occasional Platform Performance Issues, Confusing UI/UX in Certain Areas, Limited Inventory in Specific Regions |
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| Review Summary |
Users consistently praise MediaSmart for its user-friendly interface, wide range of targeting options, and robust reporting capabilities. They appreciate the platform's effectiveness in reaching target audiences, particularly for mobile advertising campaigns. However, some users experience difficulties with geotargeting, particularly at smaller radii, and find the user interface could be more visually appealing. Concerns regarding the platform's inventory quality and a lack of clear information on user acquisition sources also surface. |
Not Available
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| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Basic Custom Pro Custom |
Adform Demand Side Platform Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Videos |
+ 2 More
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Not Available |
| Company Details | Located in: Gurgaon, India |
Not available |
| Contact Details |
Not available |
Not available https://site.adform.com/products/integrated-advertising-platform/demand-side-platform/ |
| Social Media Handles |
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Not available |
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