Matomo vs PostHog Comparison

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Matomo

Web Analytics Software

3.9 281 user ratings

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PostHog

Product Analytics Software

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Overview

Description	It is an open source analytics software with privacy protection and user-centric insights. It can be installed on your server at free of cost. It provides real time updates about the details of your website visitors. Matoma has a customizable dashboard which allows you to create your own dashboard with widget configuration. It has goal conversion tracking using which you can track your progress to reach business objectives. In addition, it has event tracking feature to identify and measure interaction by the users in your website. Moreover, the software has A/B testing platform using which you can experiment and optimize your website campaigns by running A/B tests. Read more	PostHog is a versatile open-source platform for engineers crafting products and apps. Integrating tools like product analytics, feature flags, user surveys, and session replay empowers teams to glean deep insights into user behavior and act on them. Engineers utilize analytics, session replays, and surveys to debug issues swiftly and unearth new prospects. Feature flags, A/B experiments, and feature management facilitate seamless changes. As an all-in-one solution, PostHog empowers engineers to refine products, boost user engagement, and make informed decisions for optimal performance and growth. It's open-source essence and holistic approach establish PostHog as an indispensable resource for engineering teams striving to thrive in the competitive digital realm. Read more
Pricing Options	Free Trial Not Available	Free Trial Not Available Offers Free-forever plan.
SW Score & Breakdown	96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 85% Momentum 63% Popularity 85%
SaaSworthy Awards	# 1 Most Worthy # 4 Fastest Growing	Not Available

Technical Details

Organization Types Supported	Individuals Large Enterprises Medium Business Small Business	Individuals Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	3.9/5 281 user ratings	Not Available
Rating Distribution	Excellent 21.7% Very Good 58.7% Average 14.6% Poor 0% Terrible 5%	Not Available
User Sentiments	Data Ownership and Privacy, Open Source Flexibility, Easy Installation and Setup, Comprehensive Analytics and Reporting Resource Intensive, Limited Plugin Functionality, Subpar User Interface/Experience, Inconsistent API and Data Accuracy	Not Available
Review Summary	Users appreciate the platform's open-source nature, customization options, and the ability to self-host. It is praised for its detailed reporting and analytics capabilities, allowing users to track website traffic, user behavior, and conversion rates. Additionally, users find the interface user-friendly and easy to navigate. However, some users mention occasional bugs and limitations in certain features, and the learning curve for advanced functionalities can be steep. Overall, users find the platform valuable for website analytics and appreciate its flexibility and customization options.	Not Available
Pros & Cons	Open-source and self-hostable, providing data privacy and control. Customizable dashboard with widget configuration for personalized insights. Goal conversion tracking to monitor progress towards business objectives. Event tracking to identify and measure user interactions on the website. A/B testing platform for website campaign optimization. May require technical expertise for installation and maintenance. Limited integrations with other software compared to proprietary solutions. Some users report occasional bugs and limitations in certain features. Advanced functionalities may have a steep learning curve.	Open-source and versatile platform for product analytics, feature flags, and user surveys. Deep insights into user behavior through analytics, session replays, and surveys. Feature flags and A/B experiments for seamless changes and optimization. All-in-one solution for product refinement, user engagement, and informed decision-making. Holistic approach and open-source nature empower engineering teams. May require technical expertise for implementation and customization. Limited integrations with other software compared to established solutions. User interface may not be as intuitive as some proprietary platforms. Community support and resources may be limited compared to larger platforms.
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Pricing

Pricing Options	Free Trial Not Available	Free Trial Not Available Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	On-Premise Others Cloud Others	Free Free Paid Others Product Analytics - Free Free Product Analytics - Paid Others Session replay - Free Free Session replay - Paid Others Feature Flags - Free Free Feature Flags - Paid Others A/B Testing - Free Others A/B Testing - Paid Others
	View Detailed Pricing	View Detailed Pricing

Alternatives

	umami Matomo Vs umami Mixpanel 4.4 1,843 ratings Matomo Vs Mixpanel Google Analytics 4.6 4,342 ratings Matomo Vs Google Analytics Plausible Analytics 5 5 ratings Matomo Vs Plausible Analytics GingerTag Matomo Vs GingerTag	Mixpanel 4.4 1,843 ratings PostHog Vs Mixpanel Amplitude 4.6 2,395 ratings PostHog Vs Amplitude Amplitude Analytics 4.6 2,310 ratings PostHog Vs Amplitude Analytics Matomo 3.9 281 ratings PostHog Vs Matomo Plausible Analytics 5 5 ratings PostHog Vs Plausible Analytics
	View All Matomo Alternatives	View All PostHog Alternatives

Screenshots & Videos

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Videos	+ 2 More	+ 1 More

Vendor information

Company Details

Located in: Wellington, New Zealand Founded in: 2007

Located in: San Francisco, California Founded in: 2020

Contact Details

Not available

https://matomo.org/

Not available

https://posthog.com/

Social Media Handles

Linkedin 7K

Twitter 10K

Facebook 8K

Youtube 2K

Google Play 244K

Linkedin 8K

Twitter 5K

Facebook 316

Instagram 30

Youtube 2K

FAQs

What are the key differences between Matomo and PostHog?

Matomo is an open-source analytics software focused on privacy protection and user-centric insights, while PostHog is a versatile platform for engineers, offering product analytics, feature flags, user surveys, and session replay.

What are the alternatives to Matomo?

The top alternatives to Matomo are umami, Mixpanel, Google Analytics, Analyzati, and GingerTag.

Which SaaS products can PostHog integrate with?

PostHog integrates with Microsoft Teams and Slack.

Which product is better for tracking website traffic and user behavior?

Both Matomo and PostHog offer website traffic and user behavior tracking, but Matomo has a longer track record and a wider range of features specifically tailored for analytics.

How do the customization options of these products compare?

Matomo offers a customizable dashboard with widget configuration, while PostHog provides flexibility in customizing event tracking and feature flags to suit specific needs.