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87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Marsello logo
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95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Marketing Automation Software

4.4 1,724 user ratings

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Overview

Description Marsello is a marketing tool that combines the power of automation with the nuances of human experts to deliver highly targeted retention marketing strategies. Marketers and managers can leverage the tool to deliver results for fast-growing brands by boosting sales through loyalty marketing. Marsello makes it possible to target the right customer at the right time, increasing customer retention and sales, along with enhancing every stage of the customer lifecycle. The tool even goes through the customer data by collecting them from the eCommerce or POS platform to segment the customers based on their buying patterns. Then by leveraging targeted email flows, customers can be engaged with loyalty program features across their complete lifecycle. The resulting customization can also improve brand value by forming a memorable connection with the customers. Messages and designs can be further customized according to the marketing strategies of the users. Read more Klaviyo is a marketing automation software developed to help businesses of every size from entrepreneurs to iconic brands in building sales for their online businesses. It allows customers to deliver amazing user experiences across email and other channels. It helps businesses to have their own marketing strategies and information to share with their customers. The brand provides its customers with the best category segmentation and customization as well as pre-built automation and traffic generators; the company uses data science and analysis, one-click integration, and provides ROI-based reports. The brand also provides ads on Facebook and Instagram to attract more traffic. Klaviyo helps clients store all business data in the same system that provides them with an experience; they allow new experiments and business start-ups, and they allow existing companies to grow faster in a way that they can control and manage. The brand has a unique packaging calculation method. The brand has not specified a fixed amount of the plan, but instead creates a personalized plan based on the client's needs. Read more
Pricing Options
  • Free Trial Available
  • Starts at $125.0. Offers Custom plan.
  • Free Trial Not Available
  • Starts at $20.0. Offers Free-forever plan.
SW Score & Breakdown

87% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    95%
  • Reviews
    71%
  • Momentum
    66%
  • Popularity
    79%

95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    91%
  • Momentum
    64%
  • Popularity
    88%
SaaSworthy Awards
Not Available
# 3 Most Worthy # 4 Fastest Growing

Features

Total Features
8 Features
10 Features
Common Features for All
    Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
    Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
    Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
    Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
    Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
    Lead Management A systemized and organized way of managing all your leads and their conversation.
    Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.
    Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
    Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
    Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 5 More - Show Less
    • Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
      Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
      Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
      Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
      Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
      Lead Management A systemized and organized way of managing all your leads and their conversation.
      Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.
      Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
      Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
      Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 7 More - Show Less
  • Technical Details

    Organization Types Supported
    • Large Enterprises
    • Medium Business
    • Small Business
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    Modes of Support
    • 24/7 (Live rep)
    • Business Hours
    • Online
    • 24/7 (Live rep)
    • Business Hours
    • Online
    API Support
    • Available
    • Available

    Reviews & Ratings

    User Rating
    4.6/5 33 user ratings
    4.4/5 1,724 user ratings
    Rating Distribution
    • Excellent

      72.7%
    • Very Good

      21.2%
    • Average

      3%
    • Poor

      0%
    • Terrible

      3%
    • Excellent

      67.3%
    • Very Good

      22.6%
    • Average

      2.8%
    • Poor

      0.3%
    • Terrible

      7%
    User Sentiments
      Not Available

      Ease of Use, Email Automation, Extensive Integrations, Powerful Segmentation

      Unreliable Analytics, Slow Customer Support, Limited Email Template Customizations, High Cost For Larger Subscriber Base

    Review Summary
    Not Available

    Klaviyo is generally well-received by users, earning praise for its user-friendly interface, comprehensive features, and effective email marketing capabilities. Many reviewers highlight its intuitive drag-and-drop email editor, robust segmentation options, and detailed analytics as key strengths. Additionally, Klaviyo's customer support is often commended for its responsiveness and helpfulness. However, some users have expressed concerns regarding its pricing and occasional technical glitches. Overall, Klaviyo is considered a reliable and feature-rich email marketing solution suitable for businesses of various sizes.

    Pros & Cons
    Not Available
    Not Available
      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Available
    • Starts at $125.0. Offers Custom plan.
    • Free Trial Not Available
    • Starts at $20.0. Offers Free-forever plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Essential $125.00 $125.00 per month

    Professional $135.00 $135.00 per month

    Enterprise Custom

    Free Free

    Email $20.00 $20.00 per month

    Email and SMS $20.00 $20.00 per month

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Screenshots screenshots
    + 4 More
    Integration
    + 2 More
    Videos Video Thumbnail
    + 2 More
    Video Thumbnail

    Vendor information

    Company Details Located in: Wellington, New Zealand Located in: Boston, MA Founded in: 2012
    Contact Details

    Not available

    https://www.marsello.com/

    (800) 338 1744

    https://www.klaviyo.com/

    Social Media Handles

    FAQs

    What are the key differences between Marsello and Klaviyo?

    Marsello focuses on loyalty marketing automation, while Klaviyo is a comprehensive marketing automation software for businesses of all sizes.

    What are the alternative products to Marsello?

    The top alternatives to Marsello are Klaviyo, Movylo, Zoho Marketing Automation, Retainly App, and Selligent.

    Which SaaS products can Klaviyo integrate with?

    Klaviyo integrates with a wide range of SaaS products, including Olark, Recurly, Chargebee, BigCommerce, Segment, Volusion, Square Online Store, ReCharge, LightSpeed Restaurant, Eventbrite, Wix, Stripe Payments, Help Scout, Unbounce, OpenCart, Privy, PrestaShop, Yotpo, WooCommerce, Salesforce, Shopify Plus, AfterShip Returns Center, Shopify, and UserVoice.

    Which product is better for email marketing?

    Both Marsello and Klaviyo offer robust email marketing capabilities, but Klaviyo may be a better choice for businesses looking for advanced features such as pre-built automation and traffic generators.

    How do the reporting and analytics features of these products compare?

    Both Marsello and Klaviyo provide detailed reporting and analytics, but Klaviyo offers more advanced options such as ROI-based reporting and one-click integration with data science and analysis tools.

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