Adobe Marketo Engage vs Kizen Comparison

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Adobe Marketo Engage

Marketing Automation Software

4.2 3,618 user ratings

Get Free Advice

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Kizen

Marketing Automation Software

4.7 33 user ratings

Get Free Advice

Overview

Description	Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for. Read more	Kizen, which is accompanied by Zoe is a marketing automation platform that integrates your current apps with its best-in-class data platform to get more out of the tools you already have. It offers next-generation modules to help you modernize your siloed products for enhanced sale and revenue growth. With Kizen, you can give each member of your team Zoe, the world's brightest digital business assistant. Zoe enables every employee of your business to produce more profits and happier customers by seamlessly harnessing all of your most essential data. You can give Zoe time-consuming jobs so you can concentrate on more important work. With unrivaled insights, you can make better-informed choices. You can assist yourself in being more productive and maximizing team effectiveness. Users can gain new perspectives on customer interactions, identify opportunities for improvement, and delight consumers at every step. To optimize value, you can reduce churn and enhance upsell. The platform enables you to boost productivity while providing unforgettable experiences. Additionally, the platform increases customer lifetime value and makes deployment and maintenance extremely easy and convenient. Read more
Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Available Starts at $20.00. Offers Custom plan.
SW Score & Breakdown	93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 93% Momentum 63% Popularity 86%	85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 93% Reviews 74% Momentum 64% Popularity 71%
SaaSworthy Awards	# 2 Most Worthy # 2 Fastest Growing	Not Available

Features

Total Features	10 Features	8 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 5 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Online	Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.2/5 3,618 user ratings	4.7/5 33 user ratings
Rating Distribution	Excellent 43.5% Very Good 42.6% Average 9.4% Poor 2.8% Terrible 1.7%	Excellent 75.8% Very Good 18.2% Average 3% Poor 3% Terrible 0%
User Sentiments	Marketing Automation, Lead Management, Extensive Integrations, Ease of Use Steep Learning Curve, Outdated User Interface, Limited Reporting Capabilities, Occasional System Errors	Not Available
Review Summary	Overall, users praise Marketo for its robust marketing automation capabilities, user-friendly interface, and excellent customer support. Many reviewers highlight its effectiveness in streamlining marketing campaigns, generating leads, and nurturing customer relationships. However, some users mention occasional technical glitches and a steep learning curve for new users. The platform's reporting and analytics features also receive mixed feedback, with some users finding them comprehensive and others requesting more customization options. Additionally, pricing concerns arise, as some users find the cost to be high compared to competitors.	Not Available
	Read All User Reviews	Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Available Starts at $20.00. Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Growth Custom Select Custom Prime Custom Ultimate Custom	Essentials (Marketing with Zoe) $20.00 $20.00 per month Professional (Marketing with Zoe) $195.00 $195.00 per month Enterprise (Marketing with Zoe) $1,950.00 $1,950.00 per month Unlimited (Marketing with Zoe) $15,000.00 $15,000.00 per month Essentials (Sales with Zoe) $20.00 $20.00 per user / month Professional (Sales with Zoe) $75.00 $75.00 per user / month Enterprise (Sales with Zoe) $150.00 $150.00 per user / month Unlimited (Sales with Zoe) $275.00 $275.00 per user / month Essentials (Experience with Zoe) $20.00 $20.00 per user / month Professional (Experience with Zoe) $75.00 $75.00 per user / month Enterprise (Experience with Zoe) $150.00 $150.00 per user / month Unlimited (Experience with Zoe) $275.00 $275.00 per user / month Essential (Data with Zoe) Custom Professional (Data with Zoe) $195.00 $195.00 per month Enterprise (Data with Zoe) $3,000.00 $3,000.00 per month Unlimited (Data with Zoe) $15,000.00 $15,000.00 per month
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Zoho Marketing Automation 2 1 ratings Adobe Marketo Engage Vs Zoho Marketing Automation MaaxMarket 4.4 23 ratings Adobe Marketo Engage Vs MaaxMarket Odoo Marketing Automation 4.7 19 ratings Adobe Marketo Engage Vs Odoo Marketing Automation Marketing Optimizer 4.3 7 ratings Adobe Marketo Engage Vs Marketing Optimizer SAS Marketing Automation 5 1 ratings Adobe Marketo Engage Vs SAS Marketing Automation	Zoho Marketing Automation 2 1 ratings Kizen Vs Zoho Marketing Automation Automizy 4.2 31 ratings ZEPIC Zymplify 4.8 4 ratings Kizen Vs Zymplify Ackwire Kizen Vs Ackwire
	View All Adobe Marketo Engage Alternatives	View All Kizen Alternatives