Adobe Marketo Engage vs Dynamics 365 Marketing Comparison

93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Adobe Marketo Engage

Marketing Automation Software

4.2 3,618 user ratings

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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Dynamics 365 Marketing

Marketing Automation Software

4.5 2,218 user ratings

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Overview

Description	Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for. Read more	Dynamics 365 Marketing is a marketing automation software, Easily orchestrate personalized multichannel journeys that deliver the right message at the right time in the right channel to create rewarding relationships. Create seamless customer experiences through marketing automation, shared data, and business processes connected to Dynamics 365 Sales to productively nurture leads and increase opportunities in the customer pipeline. Read more
Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Available Starts at $250.0.
SW Score & Breakdown	93% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 93% Momentum 63% Popularity 86%	88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 85% Momentum 61% Popularity 64%
SaaSworthy Awards	# 2 Most Worthy # 2 Fastest Growing	# 11 Fastest Growing

Features

Total Features	10 Features	10 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.2/5 3,618 user ratings	4.5/5 2,218 user ratings
Rating Distribution	Excellent 43.5% Very Good 42.6% Average 9.4% Poor 2.8% Terrible 1.7%	Excellent 59.3% Very Good 33% Average 6.5% Poor 0.8% Terrible 0.4%
User Sentiments	Marketing Automation, Lead Management, Extensive Integrations, Ease of Use Steep Learning Curve, Outdated User Interface, Limited Reporting Capabilities, Occasional System Errors	Seamless Microsoft Integrations, Marketing Automation Capabilities, User-Friendly Interface, Customer Journey Mapping High Pricing, Steep Learning Curve, Occasional Software Bugs, Limited Third-Party Integrations
Review Summary	Overall, users praise Marketo for its robust marketing automation capabilities, user-friendly interface, and excellent customer support. Many reviewers highlight its effectiveness in streamlining marketing campaigns, generating leads, and nurturing customer relationships. However, some users mention occasional technical glitches and a steep learning curve for new users. The platform's reporting and analytics features also receive mixed feedback, with some users finding them comprehensive and others requesting more customization options. Additionally, pricing concerns arise, as some users find the cost to be high compared to competitors.	Dynamics 365 Marketing is a powerful marketing automation solution that users praise for its seamless integration with other Microsoft applications and user-friendly interface. It provides robust features for marketing automation, personalized communications, lead management, and comprehensive analytics. However, users often point to a steep learning curve, complexity for smaller businesses, and occasional performance issues as drawbacks. Some also mention limitations in third-party integrations and the need for improvements in user onboarding and pricing accessibility. Despite these concerns, Dynamics 365 Marketing remains a valuable tool for large organizations seeking to enhance their marketing efficiency and customer engagement.
Pros & Cons	Robust marketing automation capabilities User-friendly interface Excellent customer support Effective in streamlining marketing campaigns Generates leads and nurtures customer relationships Occasional technical glitches Steep learning curve for new users Mixed feedback on reporting and analytics features Pricing concerns compared to competitors	Not Available
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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Available Starts at $250.0.
Pricing Plans Monthly Plans Annual Plans	Growth Custom Select Custom Prime Custom Ultimate Custom	Dynamics 365 Customer Insights $1,700.00 $1,700.00 per user / month Dynamics 365 Customer Insights Attach $1,000.00 $1,000.00 per user / month Dynamics 365 Customer Insights (Unified People Packs) $2,000.00 $2,000.00 per month Dynamics 365 Customer Insights (Interacted People packs) $250.00 $250.00 per month
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Zoho Marketing Automation 2 1 ratings Adobe Marketo Engage Vs Zoho Marketing Automation MaaxMarket 4.4 23 ratings Adobe Marketo Engage Vs MaaxMarket Odoo Marketing Automation 4.7 19 ratings Adobe Marketo Engage Vs Odoo Marketing Automation Marketing Optimizer 4.3 7 ratings Adobe Marketo Engage Vs Marketing Optimizer SAS Marketing Automation 5 1 ratings Adobe Marketo Engage Vs SAS Marketing Automation	ClickDimensions 3.9 415 ratings Dynamics 365 Marketing Vs ClickDimensions MailChimp 4.4 19,734 ratings Dynamics 365 Marketing Vs MailChimp Hubspot Marketing Hub 4.6 591 ratings Dynamics 365 Marketing Vs Hubspot Marketing Hub Adobe Marketo Engage 4.2 3,618 ratings Dynamics 365 Marketing Vs Adobe Marketo Engage Salesforce Marketing Cloud Account Engagement (formerly Pardot) 3.9 2,351 ratings Dynamics 365 Marketing Vs Salesforce Marketing Cloud Account Engagement (formerly Pardot)
	View All Adobe Marketo Engage Alternatives	View All Dynamics 365 Marketing Alternatives

Screenshots & Videos

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Videos	+ 1 More	+ 1 More

Vendor information

Company Details

Located in: San Jose, CA Founded in: 2006

Located in: Redmond, Washington

Contact Details

+1 877-270-6586

https://business.adobe.com/products/marketo/adobe-marketo.html

+1 888-477-7989

https://dynamics.microsoft.com/en-us/marketing/overview/

Social Media Handles

Linkedin 178K

Twitter 147K

Facebook 176K

Instagram 16K

Youtube 12K

Not available

FAQs

What are the key features of Adobe Marketo Engage?

Adobe Marketo Engage offers features such as analytics, campaign segmentation, channel management, email drip campaigns, landing pages, lead management, lead nurturing, lead scoring, multivariate testing, and website visitor tracking.

What are the key features of Dynamics 365 Marketing?

Dynamics 365 Marketing provides features including analytics, campaign segmentation, channel management, email drip campaigns, landing pages, lead management, lead nurturing, lead scoring, multivariate testing, and website visitor tracking.

What are the alternatives to Adobe Marketo Engage?

Some alternatives to Adobe Marketo Engage include MaaxMarket, Zoho Marketing Automation, SAS Marketing Automation, Odoo Marketing Automation, and EngageBay.

What are the alternatives to Dynamics 365 Marketing?

Alternatives to Dynamics 365 Marketing include ClickDimensions, Hubspot Marketing Hub, MailChimp, Adobe Marketo Engage, and Contactspot.

Which product is better for large-scale marketing automation?

Both Adobe Marketo Engage and Dynamics 365 Marketing are suitable for large-scale marketing automation, offering features like campaign segmentation, lead management, and analytics.