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86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

LeadSquared Marketing Automation logo
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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

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Overview

Description LeadSquared Marketing Automation is a cloud-based solution for the marketing needs of businesses of all sizes. LeadSquared provides pre-programmed workflow and ready-made templates to help you through the automation process so you don’t have to build new sequences from the ground up, although you can create new workflows if you prefer to. You can create interdependent workflows that work in-sync to automate complex business processes. An example of this is in funnel movements. When a lead moves down the sales funnel, you can set multiple nurturing paths to automatically trigger. Read more Iterable is a comprehensive cross channel marketing platform. It aids businesses to improve their customer experience by creating and measuring their interactions from time to time. This cross-channel platform jumps ahead of the conventional marketing technologies in terms of speed and scale, by providing a combination of email, mobile push, SMS and in-app notifications. Also, users can personalise each channel according to their specific needs. Iterable is powered by Iterable AI, which offers a variety of efficient personalisation tools that are capable of satisfying the needs of individual customer relationships. To reshape customers’ experience with the brand, Iterable comes equipped with a heap of inbuilt tools and pre-existing catalogues. Furthermore, its professional service and customer success teams enable businesses to handle a variety of challenges and realise campaign ideas as per convenience. Iterable promotes unique customer interaction, improving the overall marketing potential of the brand in real-time. Read more
Pricing Options
  • Free Trial Available
  • Starts at $2000.0.
  • Free Trial Not Available
  • Offers Custom plan.
SW Score & Breakdown

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    78%
  • Momentum
    61%
  • Popularity
    63%

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    83%
  • Momentum
    61%
  • Popularity
    78%
SaaSworthy Awards
Not Available
# 10 Highly Rated # 16 Fastest Growing

Features

Total Features
10 Features
10 Features
Common Features for All
    Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
    Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
    Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
    Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
    Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
    Lead Management A systemized and organized way of managing all your leads and their conversation.
    Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.
    Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
    Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
    Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 7 More - Show Less
    • Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.
      Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.
      Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.
      Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.
      Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email
      Lead Management A systemized and organized way of managing all your leads and their conversation.
      Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.
      Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.
      Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them
      Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.
  • + 7 More - Show Less
  • Technical Details

    Organization Types Supported
    • Large Enterprises
    • Medium Business
    • Small Business
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • SaaS/Web/Cloud
    Modes of Support
    • 24/7 (Live rep)
    • Business Hours
    • Online
    • 24/7 (Live rep)
    • Business Hours
    • Online
    API Support
    • Available
    • Available

    Reviews & Ratings

    User Rating
    4.7/5 264 user ratings
    4/5 198 user ratings
    Rating Distribution
    • Excellent

      71.2%
    • Very Good

      25.8%
    • Average

      2.3%
    • Poor

      0%
    • Terrible

      0.8%
    • Excellent

      30.3%
    • Very Good

      50.5%
    • Average

      15.7%
    • Poor

      0%
    • Terrible

      3.5%
    User Sentiments

      Excellent Customer Support, Lead Management, Ease of Use, Extensive Integrations

      Occasional Software Bugs, Limited Email Template Designs, Slow Loading Times, Complex Initial Setup

      Excellent Customer Support, Intuitive User Interface, Robust Workflow Functionality, Extensive Personalization Capabilities

      Limited Reporting Functionality, Occasional System Glitches/Bugs, Steep Learning Curve for Advanced Features, Limited Native Integrations

    Review Summary

    User reviews suggest that the software is user-friendly and provides robust marketing automation capabilities, including lead generation, email marketing, and campaign management. It is praised for its ease of use, affordability, and customer support. However, some users have reported occasional technical glitches and limited customization options. Overall, users find the software to be a reliable and cost-effective solution for small and medium-sized businesses seeking to streamline their marketing efforts.

    Overall, users have positive feedback on the reliability, tracking abilities, flexibility, and customer support of Iterable. The platform is praised for its comprehensive set of features, including email marketing, SMS messaging, and push notifications. It is noted to be user-friendly, with a clean interface and intuitive design. However, some users have mentioned challenges with the learning curve, particularly for more advanced functions, along with occasional bugs and glitches. Additionally, the pricing structure may not be suitable for smaller businesses or those with limited budgets.

      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Available
    • Starts at $2000.0.
    • Free Trial Not Available
    • Offers Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Marketing Pro $2,000.00 $2,000.00 Per Account

    Marketing Super $3,500.00 $3,500.00 Per Account

    Iterable Custom

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Screenshots Email campaign report Templates
    + 1 More
    Videos Video Thumbnail
    + 1 More
    Video Thumbnail
    + 2 More

    Vendor information

    Company Details Located in: Bangalore, India Located in: San Francisco, California Founded in: 2013
    Contact Details

    +91 080-46971075

    https://www.leadsquared.com/marketing-automation/

    +1 (415) 723-5230

    https://iterable.com/

    Social Media Handles

    Not available

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