LeadSquared Marketing Automation vs Alter Comparison

86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

LeadSquared Marketing Automation

Marketing Automation Software

4.7 264 user ratings

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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Alter

Marketing Automation Software

5 1 user ratings

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Overview

Description	LeadSquared Marketing Automation is a cloud-based solution for the marketing needs of businesses of all sizes. LeadSquared provides pre-programmed workflow and ready-made templates to help you through the automation process so you don’t have to build new sequences from the ground up, although you can create new workflows if you prefer to. You can create interdependent workflows that work in-sync to automate complex business processes. An example of this is in funnel movements. When a lead moves down the sales funnel, you can set multiple nurturing paths to automatically trigger. Read more	Alter as a reliable platform works as a business name generator. Simply put, it enables clients that are company owners to generate their business names, logos and domain names within minutes. The name of the brand is essentially what creates the first impression and Alter simply eases this task. The working algorithm of this software is simple as it requires just a keyword of whatever the brand sells to generate a list of catchy brand names. The names generated come with a preset domain name as well as a brand logo attached to the same. The names generated by Alter are short and easy to pronounce, thus quintessentially being the ideal one for the target audience to remember. A good and short domain name makes it easier for the audience to access the client’s website faster and this, in turn, enhances engagement. Thus, brand names are essential when it comes to marketing and advertising. As it plays a pivotal role in standing out among others. Read more
Pricing Options	Free Trial Available Starts at $2000.0.	Free Trial Not Available Starts at $20.00. Offers Free-forever plan.
SW Score & Breakdown	86% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 78% Momentum 61% Popularity 63%	80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 80% Reviews 65% Momentum 64% Popularity 76%
SaaSworthy Awards	Not Available	# 1 Rising SaaS

Features

Total Features	10 Features	5 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 2 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	NA

Reviews & Ratings

User Rating	4.7/5 264 user ratings	5/5 1 user ratings
Rating Distribution	Excellent 71.2% Very Good 25.8% Average 2.3% Poor 0% Terrible 0.8%	Excellent 100% Very Good 0% Average 0% Poor 0% Terrible 0%
User Sentiments	Excellent Customer Support, Lead Management, Ease of Use, Extensive Integrations Occasional Software Bugs, Limited Email Template Designs, Slow Loading Times, Complex Initial Setup	Not Available
Review Summary	User reviews suggest that the software is user-friendly and provides robust marketing automation capabilities, including lead generation, email marketing, and campaign management. It is praised for its ease of use, affordability, and customer support. However, some users have reported occasional technical glitches and limited customization options. Overall, users find the software to be a reliable and cost-effective solution for small and medium-sized businesses seeking to streamline their marketing efforts.	Not Available
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Pricing

Pricing Options	Free Trial Available Starts at $2000.0.	Free Trial Not Available Starts at $20.00. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Marketing Pro $2,000.00 $2,000.00 Per Account Marketing Super $3,500.00 $3,500.00 Per Account	Free Free Premium $20.00 $20.00 per month
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Alternatives

	Zoho Marketing Automation 2 1 ratings LeadSquared Marketing Automation Vs Zoho Marketing Automation LeadBI 4.7 3 ratings LeadSquared Marketing Automation Vs LeadBI Jumplead 4.5 59 ratings LeadSquared Marketing Automation Vs Jumplead Marketing Optimizer 4.3 7 ratings LeadSquared Marketing Automation Vs Marketing Optimizer Odoo Marketing Automation 4.7 19 ratings LeadSquared Marketing Automation Vs Odoo Marketing Automation	NameSnack Brandmark Produkto 1Brand myBrandgen.com
	View All LeadSquared Marketing Automation Alternatives	View All Alter Alternatives