Lead Liaison vs Oracle Eloqua Comparison

88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Lead Liaison

Marketing Automation Software

4.8 17 user ratings

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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Oracle Eloqua

Marketing Automation Software

4.1 600 user ratings

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Overview

Description	Lead Liaison offers lead scoring, lead nurturing, lead distribution, and lead tracking as well as marketing automation and lead management solutions. It allows you to customize your lead capturing form to meet your specific business requirements. You can further modify Lead Liaison by branding the theme with your company's colours or logo. You can tailor handwritten letters, postcards, emails, and SMS messages by combining any combination of data from your events. You can generate an unlimited number of users for your mobile application on an unlimited number of mobile devices. GoExhibit!TM, the company's event lead management solution, enables users to create custom forms, deploy mobile devices quickly, manage lead capture using a mobile app, and then segment, distribute, export, follow up with, and/or nurture leads without missing a beat. Lead Liaison developed a set of sales solutions to make sales reps' lives simpler. They employ methodical sales processes to give your organization the competitive advantage it needs to win big in a competitive market. Furthermore, it collects and updates consent in real-time, ensuring that visitors are well-informed and empowered. Read more	Oracle Eloqua is a marketing automation solution that helps companies to create and run marketing campaigns. The solution assists users to create more marketing and sales activities as well as easily managing B2B marketing campaigns. This marketing automation solution offers amazing features like advanced lead scoring, campaign design, integrated sales tools and real-time firmographic data. Oracle Eloqua makes it easy for users to create, personalise, launch and manage their marketing campaigns easily using its automation capabilities. The solution enables users to analyse customer engagements and move them to different campaigns that match better with their interests. With Oracle Eloqua, companies can send SMS messages to send customers even reminders, invitations and important product updates. This marketing automation solution comes with a Program Canvas that can help them to automate repetitive tasks. Users can even assess historical data to determine the best time for sending emails when most people can open them. Read more
Pricing Options	Free Trial Not Available Starts at $90.0.	Free Trial Not Available Offers Custom plan.
SW Score & Breakdown	88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 79% Momentum 63% Popularity 73%	85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 90% Reviews 75% Momentum 68% Popularity 67%
SaaSworthy Awards	# 11 Highly Rated # 13 Highly Rated	Not Available

Features

Total Features	9 Features	7 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 4 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.8/5 17 user ratings	4.1/5 600 user ratings
Rating Distribution	Excellent 82.4% Very Good 17.6% Average 0% Poor 0% Terrible 0%	Excellent 37.7% Very Good 43.8% Average 13.7% Poor 2.5% Terrible 2.3%
User Sentiments	Excellent Customer Support, Marketing Automation Capabilities, CRM Integration, Website Visitor Tracking Complex Navigation, Limited CRM Functionality, Outdated User Interface, Expensive Pricing Model	User-friendly interface, Powerful campaign management capabilities, Extensive integration options, Robust lead scoring functionality Outdated user interface elements, Technical complexity for certain features, Limited email customization options, Inconsistent customer support
Review Summary	Lead Liaison is a marketing automation and visitor tracking platform that is praised for its speed, organization, and informative features. While some users find the interface a bit dated and desire more plan flexibility, Lead Liaison is universally lauded for its exceptional customer service and support. Reviewers highlight the platform's ability to enhance lead generation, optimize marketing campaigns, and provide valuable insights into website traffic. However, some users have noted limitations with the built-in CRM and landing page creator, suggesting that it's better suited for smaller businesses or those seeking a streamlined solution.	Oracle Eloqua garners praise for its robust marketing automation capabilities, ease of use, and the ability to generate high-quality leads. Users appreciate its intuitive interface, comprehensive reporting and analytics, and seamless integration with other Oracle products. However, some reviewers express concerns about its cost, the complexity of certain features, and occasional technical issues. Overall, Oracle Eloqua is a powerful marketing automation platform suitable for businesses seeking advanced features and seamless integration within the Oracle ecosystem.
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Pricing

Pricing Options	Free Trial Not Available Starts at $90.0.	Free Trial Not Available Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Sales Enablement $90.00 $90.00 per user / month Inbound $250.00 $250.00 per month Omnibound $780.00 $780.00 per month Lifecycle $1,500.00 $1,500.00 per month Event Lead Management Others Run Your Own Events Others	Oracle Eloqua Custom
	View Detailed Pricing	View Detailed Pricing

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