Iterable vs Klaviyo Comparison

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Iterable

Marketing Automation Software

4 198 user ratings

Get Free Advice

95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Klaviyo

Marketing Automation Software

4.4 1,724 user ratings

Get Free Advice

Overview

Description	Iterable is a comprehensive cross channel marketing platform. It aids businesses to improve their customer experience by creating and measuring their interactions from time to time. This cross-channel platform jumps ahead of the conventional marketing technologies in terms of speed and scale, by providing a combination of email, mobile push, SMS and in-app notifications. Also, users can personalise each channel according to their specific needs. Iterable is powered by Iterable AI, which offers a variety of efficient personalisation tools that are capable of satisfying the needs of individual customer relationships. To reshape customers’ experience with the brand, Iterable comes equipped with a heap of inbuilt tools and pre-existing catalogues. Furthermore, its professional service and customer success teams enable businesses to handle a variety of challenges and realise campaign ideas as per convenience. Iterable promotes unique customer interaction, improving the overall marketing potential of the brand in real-time. Read more	Klaviyo is a marketing automation software developed to help businesses of every size from entrepreneurs to iconic brands in building sales for their online businesses. It allows customers to deliver amazing user experiences across email and other channels. It helps businesses to have their own marketing strategies and information to share with their customers. The brand provides its customers with the best category segmentation and customization as well as pre-built automation and traffic generators; the company uses data science and analysis, one-click integration, and provides ROI-based reports. The brand also provides ads on Facebook and Instagram to attract more traffic. Klaviyo helps clients store all business data in the same system that provides them with an experience; they allow new experiments and business start-ups, and they allow existing companies to grow faster in a way that they can control and manage. The brand has a unique packaging calculation method. The brand has not specified a fixed amount of the plan, but instead creates a personalized plan based on the client's needs. Read more
Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Starts at $20.0. Offers Free-forever plan.
SW Score & Breakdown	89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 83% Momentum 61% Popularity 78%	95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 91% Momentum 64% Popularity 88%
SaaSworthy Awards	# 10 Highly Rated # 16 Fastest Growing	# 3 Most Worthy # 4 Fastest Growing

Features

Total Features	10 Features	10 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4/5 198 user ratings	4.4/5 1,724 user ratings
Rating Distribution	Excellent 30.3% Very Good 50.5% Average 15.7% Poor 0% Terrible 3.5%	Excellent 67.3% Very Good 22.6% Average 2.8% Poor 0.3% Terrible 7%
User Sentiments	Excellent Customer Support, Intuitive User Interface, Robust Workflow Functionality, Extensive Personalization Capabilities Limited Reporting Functionality, Occasional System Glitches/Bugs, Steep Learning Curve for Advanced Features, Limited Native Integrations	Ease of Use, Email Automation, Extensive Integrations, Powerful Segmentation Unreliable Analytics, Slow Customer Support, Limited Email Template Customizations, High Cost For Larger Subscriber Base
Review Summary	Overall, users have positive feedback on the reliability, tracking abilities, flexibility, and customer support of Iterable. The platform is praised for its comprehensive set of features, including email marketing, SMS messaging, and push notifications. It is noted to be user-friendly, with a clean interface and intuitive design. However, some users have mentioned challenges with the learning curve, particularly for more advanced functions, along with occasional bugs and glitches. Additionally, the pricing structure may not be suitable for smaller businesses or those with limited budgets.	Klaviyo is generally well-received by users, earning praise for its user-friendly interface, comprehensive features, and effective email marketing capabilities. Many reviewers highlight its intuitive drag-and-drop email editor, robust segmentation options, and detailed analytics as key strengths. Additionally, Klaviyo's customer support is often commended for its responsiveness and helpfulness. However, some users have expressed concerns regarding its pricing and occasional technical glitches. Overall, Klaviyo is considered a reliable and feature-rich email marketing solution suitable for businesses of various sizes.
	Read All User Reviews	Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Starts at $20.0. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Iterable Custom	Free Free Email $20.00 $20.00 per month Email and SMS $20.00 $20.00 per month
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Klaviyo 4.4 1,724 ratings Iterable Vs Klaviyo Braze 4.5 1,276 ratings Iterable Vs Braze Selligent 4.5 15 ratings Iterable Vs Selligent Zoho Marketing Automation 2 1 ratings Iterable Vs Zoho Marketing Automation Integration Social	Omnisend 4.3 227 ratings Klaviyo Vs Omnisend Hubspot Marketing Hub 4.6 591 ratings Klaviyo Vs Hubspot Marketing Hub MailChimp 4.4 19,734 ratings Klaviyo Vs MailChimp Flodesk 4.4 65 ratings Klaviyo Vs Flodesk Brevo 4.7 2,247 ratings
	View All Iterable Alternatives	View All Klaviyo Alternatives