iCubesWire Delta vs Salesforce Marketing Cloud Account Engagement (formerly Pardot) Comparison

80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

iCubesWire Delta

Marketing Automation Software

4.7 3 user ratings

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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Salesforce Marketing Cloud Account Engagement (formerly Pardot)

Marketing Automation Software

3.9 2,351 user ratings

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Overview

Description	With iCubesWire Delta, the marketer can create campaigns and schedule them according to the marketing goals. It also provides the feature of analyzing data and create segments which allows the marketer to send emails to targeted customers based on their needs and preferences. Bounce Tracking feature helps the marketer to know if the email has been delivered or not. It also helps to create a contact database with which customer segregation is possible. A series of emails can be sent at regular intervals with Drip Campaigns feature. Also, Event Triggered Email feature helps to send emails concerning a particular event which leads to product publicity. Read more	Salesforce Marketing Cloud Account Engagement (formerly Pardot) offers tools to drive efficient growth with marketing and sales alignment. Create dynamic and personalized emails and landing pages with clicks. Gain insights with prospect engagement, survey sends, and SMS sends in the automated journeys. Connect marketing back to ROI using predictive analytics in B2B Marketing Analytics Plus. Read more
Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Starts at $1250.00.
SW Score & Breakdown	80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 90% Reviews 66% Momentum 60% Popularity 76%	89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 90% Momentum 62% Popularity 65%
SaaSworthy Awards	Not Available	# 16 Highly Rated # 7 Fastest Growing

Features

Total Features	7 Features	10 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 4 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	NA	Available

Reviews & Ratings

User Rating	4.7/5 3 user ratings	3.9/5 2,351 user ratings
Rating Distribution	Excellent 66.7% Very Good 33.3% Average 0% Poor 0% Terrible 0%	Excellent 30.7% Very Good 42.2% Average 18.1% Poor 4.9% Terrible 4%
User Sentiments	Not Available	Seamless Salesforce Integration, Effective Email Marketing Automation, Intuitive Engagement Studio, Comprehensive Lead Scoring and Grading Clunky Email Builder, Limited Reporting Capabilities, Inconsistent Salesforce Data Synchronization, Lackluster Customer Support
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Pricing

Pricing Options	Free Trial Not Available Offers Custom plan.	Free Trial Not Available Starts at $1250.00.
Pricing Plans Monthly Plans Annual Plans	Unified Digital Suite Custom	Growth $1,250.00 $1,250.00 per month Plus $2,500.00 $2,500.00 per month Advanced $4,000.00 $4,000.00 per month Premium $15,000.00 $15,000.00 per month
	View Detailed Pricing	View Detailed Pricing

Alternatives

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	View All iCubesWire Delta Alternatives	View All Salesforce Marketing Cloud Account Engagement (formerly Pardot) Alternatives