Hubspot Marketing Hub vs Dynamics 365 Marketing Comparison

90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hubspot Marketing Hub

Marketing Automation Software

4.6 591 user ratings

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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Dynamics 365 Marketing

Marketing Automation Software

4.5 2,218 user ratings

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Overview

Description	Hubspot Marketing Hub is a multi-functional marketing solution that provides a vast range of smart tools and features to its users to enhance their growth chart. It provides tools to publish blog posts, manage CRM or Salesforce, connect with the audience, create and organize teams, and enhance the visibility of your brand on the web for a better success rate. It is an all-in-one marketing software that assists you in establishing your brand as an authority by enabling you to publish blog posts easily and effectively. It aims at improving your brand visibility so that you can be found online easily and therefore, drive more traffic. You can automatically organize and record your customer interactions and connect with Salesforce or HubSpot CRM. Users can create teams of hierarchical orders in order to align the usage of HubSpot account with the team’s structure. It additionally enables lead scoring, ROI tracking, channel management, and campaign segmentation. Read more	Dynamics 365 Marketing is a marketing automation software, Easily orchestrate personalized multichannel journeys that deliver the right message at the right time in the right channel to create rewarding relationships. Create seamless customer experiences through marketing automation, shared data, and business processes connected to Dynamics 365 Sales to productively nurture leads and increase opportunities in the customer pipeline. Read more
Pricing Options	Free Trial Available Starts at $15.0. Offers Free-forever plan.	Free Trial Available Starts at $250.0.
SW Score & Breakdown	90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 79% Momentum 67% Popularity 69%	88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 85% Momentum 61% Popularity 64%
SaaSworthy Awards	# 13 Most Popular # 18 Fastest Growing	# 11 Fastest Growing

Features

Total Features	9 Features	10 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.6/5 591 user ratings	4.5/5 2,218 user ratings
Rating Distribution	Excellent 65% Very Good 28.9% Average 4.9% Poor 0.8% Terrible 0.3%	Excellent 59.3% Very Good 33% Average 6.5% Poor 0.8% Terrible 0.4%
User Sentiments	Ease of Use, Workflow Automation, Extensive Integrations, Comprehensive Reporting High Pricing, Limited Social Media Functionality, Limited Landing Page Customization, Steep Learning Curve	Seamless Microsoft Integrations, Marketing Automation Capabilities, User-Friendly Interface, Customer Journey Mapping High Pricing, Steep Learning Curve, Occasional Software Bugs, Limited Third-Party Integrations
Review Summary	Users widely commend HubSpot Marketing for its user-friendly interface, comprehensive features, and effective lead generation capabilities. Many reviewers highlight the ease of use, even for those new to marketing automation. They also appreciate the wide range of features, including email marketing, social media management, and analytics, which allow them to manage all their marketing activities in one place. Furthermore, users emphasize the effectiveness of the platform in generating leads and increasing conversions, which has significantly contributed to their business growth.	Dynamics 365 Marketing is a powerful marketing automation solution that users praise for its seamless integration with other Microsoft applications and user-friendly interface. It provides robust features for marketing automation, personalized communications, lead management, and comprehensive analytics. However, users often point to a steep learning curve, complexity for smaller businesses, and occasional performance issues as drawbacks. Some also mention limitations in third-party integrations and the need for improvements in user onboarding and pricing accessibility. Despite these concerns, Dynamics 365 Marketing remains a valuable tool for large organizations seeking to enhance their marketing efficiency and customer engagement.
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Pricing

Pricing Options	Free Trial Available Starts at $15.0. Offers Free-forever plan.	Free Trial Available Starts at $250.0.
Pricing Plans Monthly Plans Annual Plans	Free Tools Free Marketing Hub Starter $15.00 $20.00 per month Starter Customer Platform $15.00 $20.00 per month Marketing Hub Professional $800.00 $890.00 per month Marketing Hub Enterprise $3,600.00 $3,600.00 per month	Dynamics 365 Customer Insights $1,700.00 $1,700.00 per user / month Dynamics 365 Customer Insights Attach $1,000.00 $1,000.00 per user / month Dynamics 365 Customer Insights (Unified People Packs) $2,000.00 $2,000.00 per month Dynamics 365 Customer Insights (Interacted People packs) $250.00 $250.00 per month
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Alternatives

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	View All Hubspot Marketing Hub Alternatives	View All Dynamics 365 Marketing Alternatives