Google Analytics vs umami Comparison

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Google Analytics

Web Analytics Software

4.6 4,342 user ratings

Visit Website

83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

umami

Web Analytics Software

Visit Website

Overview

Description	Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more	umami software is a Free Web analytics tool used to measure the metrics on a single page. Track pageviews, devices used, visitor's interaction and unlimited number of websites from a single installation. Share your stats publicly with a unique generated URL. Measure the performance of websites on their own dashboard. Entrepreneurs, Small and Medium companies make use of the software. Read more
Pricing Options	Free Trial Not Available Offers Free-forever and Custom plan.	Free Trial Not Available Offers Free-forever plan.
SW Score & Breakdown	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 91% Momentum 69% Popularity 94%	83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 85% Reviews 60% Momentum 66% Popularity 67%
SaaSworthy Awards	# 2 Most Worthy # 1 Fastest Growing	Not Available

Features

Total Features	9 Features	6 Features
Common Features for All	Alert Notifications Alerts the user when predefined criteria is met Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts Conversion Tracking Enables user to track customer conversion rate Event Tracking Identifies the important events happening in your application Goal Tracking Allows to track progress to reach business objectives Multiple Site Management Helps to analyze and track more than one websites Report Generation Gathers data and generates reports as PDF file. Time on site Tracking Tracks the time that a visitor spends on your website User Interaction Tracking Identifies and tracks the visitors interaction on your websites + 6 More - Show Less	Alert Notifications Alerts the user when predefined criteria is met Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts Conversion Tracking Enables user to track customer conversion rate Event Tracking Identifies the important events happening in your application Goal Tracking Allows to track progress to reach business objectives Multiple Site Management Helps to analyze and track more than one websites Report Generation Gathers data and generates reports as PDF file. Time on site Tracking Tracks the time that a visitor spends on your website User Interaction Tracking Identifies and tracks the visitors interaction on your websites + 3 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Online	Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.6/5 4,342 user ratings	Not Available
Rating Distribution	Excellent 62.6% Very Good 31.8% Average 4.9% Poor 0.2% Terrible 0.4%	Not Available
User Sentiments	Comprehensive Reporting, Ease of Use, In-depth Data Analysis, Extensive Integrations Steep Learning Curve, GA4 Transition Issues, Limited Realtime Data, Data Sampling Issues	Not Available
Review Summary	Google Analytics is praised for its comprehensive data collection capabilities, ease of use, and seamless integration with other Google products. Users appreciate the platform's ability to track website traffic, user behavior, conversions, and demographics. They find the real-time reporting feature particularly valuable for making informed decisions and optimizing marketing strategies. Although some users find the learning curve steep, they acknowledge Google Analytics' free version offers exceptional value for small businesses.	Not Available
Pros & Cons	Free of cost User-friendly interface Comprehensive data analysis capabilities Customizable reporting options Cohort analysis feature Complexity of certain features Occasional data accuracy issues Pricing plans may not be suitable for smaller businesses	Not Available
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AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Not Available Offers Free-forever and Custom plan.	Free Trial Not Available Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Google Analytics Free Google Analytics 360 Custom	Umami Free
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Mixpanel 4.4 1,843 ratings Google Analytics Vs Mixpanel GingerTag Google Analytics Vs GingerTag Google Optimize 4.1 121 ratings Google Analytics Vs Google Optimize GoAnalyze Google Analytics Vs GoAnalyze Visitor Analytics 4.7 180 ratings Google Analytics Vs Visitor Analytics	Google Analytics 4.6 4,342 ratings umami Vs Google Analytics Visitor Analytics 4.7 180 ratings umami Vs Visitor Analytics Plausible Analytics 5 5 ratings umami Vs Plausible Analytics StatCounter 4.5 113 ratings GingerTag umami Vs GingerTag
	View All Google Analytics Alternatives	View All umami Alternatives

Screenshots & Videos

Screenshots	Not Available
Videos	+ 1 More	Not Available

Vendor information

Company Details

Located in: Mountain View, California

Located in: San Francisco, California

Contact Details

+1 650-253-0000

https://marketingplatform.google.com/about/analytics/

Not available

https://umami.is/

Social Media Handles

Linkedin 533K

Twitter 1M

Facebook 261K

Youtube 476K

Google Play 131K

Not available

FAQs

What are the key features of Google Analytics?

Google Analytics offers a comprehensive suite of features, including campaign management, conversion tracking, event tracking, goal tracking, heatmaps, multiple site management, report generation, time on site tracking, and user interaction tracking.

What are the key features of umami?

umami provides a range of features, including alert notifications, campaign management, conversion tracking, event tracking, goal tracking, heatmaps, multiple site management, report generation, time on site tracking, and user interaction tracking.

What are the alternatives to Google Analytics?

Some popular alternatives to Google Analytics include Mixpanel, GingerTag, Google Optimize, Adobe Analytics, and AppLink.io.

What are the alternatives to umami?

Some alternatives to umami include Google Analytics, Visitor Analytics, Plausible Analytics, Aqvil Analytics, and Kindmetrics.

What are the key differences between Google Analytics and umami?

Google Analytics is a comprehensive web analytics tool with a wide range of features, while umami is a more lightweight and focused tool designed for tracking metrics on a single page.

Compare : Google Analytics vs umami

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