Google Analytics vs StatCounter Comparison

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Google Analytics

Web Analytics Software

4.6 4,342 user ratings

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StatCounter

New SaaS Software

4.5 113 user ratings

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Overview

Description	Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more	StatCounter is a simple but powerful real-time web analytics service that helps you track, analyze, and understand your visitors so you can make good decisions. Track how your key metrics are performing over time by comparing pageviews, sessions, visitors, and new visitors for any date range. Monitor how your paid traffic is performing on ad networks such as Google, Facebook, and Twitter. Detect click fraud and see how much of your budget is being eaten up by click farms. Set alerts to be notified when an individual visitor returns to your website so you never have to miss an important visitor again. Read more
Pricing Options	Free Trial Not Available Offers Free-forever and Custom plan.	Free Trial Not Available Starts at $7.42. Offers Free-forever plan.
SW Score & Breakdown	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 91% Momentum 69% Popularity 94%
SaaSworthy Awards	# 2 Most Worthy # 1 Fastest Growing	Not Available

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	Online	Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.6/5 4,342 user ratings	4.5/5 113 user ratings
Rating Distribution	Excellent 62.6% Very Good 31.8% Average 4.9% Poor 0.2% Terrible 0.4%	Excellent 60.2% Very Good 31.9% Average 6.2% Poor 1.8% Terrible 0%
User Sentiments	Comprehensive Reporting, Ease of Use, In-depth Data Analysis, Extensive Integrations Steep Learning Curve, GA4 Transition Issues, Limited Realtime Data, Data Sampling Issues	Ease of Use, Detailed Reporting, Affordable Pricing, User Friendly Interface Limited Free Version, Outdated UI, Lack of Advanced Features, Occasional Functionality Issues
Review Summary	Google Analytics is praised for its comprehensive data collection capabilities, ease of use, and seamless integration with other Google products. Users appreciate the platform's ability to track website traffic, user behavior, conversions, and demographics. They find the real-time reporting feature particularly valuable for making informed decisions and optimizing marketing strategies. Although some users find the learning curve steep, they acknowledge Google Analytics' free version offers exceptional value for small businesses.	StatCounter is a popular web analytics platform lauded for its ease of use and detailed visitor data. Users appreciate its simple setup, intuitive interface, and real-time tracking capabilities, making it a good alternative to Google Analytics, particularly for smaller businesses or those with limited technical expertise. However, some users found the free version's data storage to be limited, and others missed the inclusion of advanced features offered by competitors. While the free version provides valuable basic insights, users may need to upgrade for more in-depth analysis and reporting.
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Pricing

Pricing Options	Free Trial Not Available Offers Free-forever and Custom plan.	Free Trial Not Available Starts at $7.42. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Google Analytics Free Google Analytics 360 Custom	BASIC Free PREMIUM $7.42 $9.00 per month
	View Detailed Pricing	View Detailed Pricing

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	View All Google Analytics Alternatives	View All StatCounter Alternatives