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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | Google Analytics is the most popularly used web analytics tool for tracking and comparing website’s traffic and conversion rate of campaigns, and is free of cost. Google Analytics analysis can identify websites performing poorly with various techniques such as Funnel visualization, referrers (where visitors came from), how long they stayed on the website and their geographical position. It also provides more advanced features including Custom Visitor segmentation. Google Analytics' Cohort analysis feature also helps to understand the behaviour of component groups of users apart from your user population, which is beneficial for successful implementation of a marketing strategy. Read more | PostHog is a versatile open-source platform for engineers crafting products and apps. Integrating tools like product analytics, feature flags, user surveys, and session replay empowers teams to glean deep insights into user behavior and act on them. Engineers utilize analytics, session replays, and surveys to debug issues swiftly and unearth new prospects. Feature flags, A/B experiments, and feature management facilitate seamless changes. As an all-in-one solution, PostHog empowers engineers to refine products, boost user engagement, and make informed decisions for optimal performance and growth. It's open-source essence and holistic approach establish PostHog as an indispensable resource for engineering teams striving to thrive in the competitive digital realm. Read more |
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| SW Score & Breakdown |
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| SaaSworthy Awards | # 2 Most Worthy # 1 Fastest Growing |
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Comprehensive Reporting, Ease of Use, In-depth Data Analysis, Extensive Integrations Steep Learning Curve, GA4 Transition Issues, Limited Realtime Data, Data Sampling Issues |
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| Review Summary |
Google Analytics is praised for its comprehensive data collection capabilities, ease of use, and seamless integration with other Google products. Users appreciate the platform's ability to track website traffic, user behavior, conversions, and demographics. They find the real-time reporting feature particularly valuable for making informed decisions and optimizing marketing strategies. Although some users find the learning curve steep, they acknowledge Google Analytics' free version offers exceptional value for small businesses. |
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Google Analytics Free Google Analytics 360 Custom |
Free Free Paid Others Product Analytics - Free Free Product Analytics - Paid Others Session replay - Free Free Session replay - Paid Others Feature Flags - Free Free Feature Flags - Paid Others A/B Testing - Free Others A/B Testing - Paid Others |
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| Company Details | Located in: Mountain View, California | Located in: San Francisco, California Founded in: 2020 |
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+1 650-253-0000 |
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